Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
Nestlé Purina PetCare, or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally and the largest in the United States.
The NAMM Show is an annual trade show in the United States organized by the National Association of Music Merchants (NAMM), which describes it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities". It is typically held in January at the Anaheim Convention Center in Anaheim, California.
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.
The Game Manufacturers Association (GAMA) is a non-profit trade association based in Columbus, Ohio, dedicated to the advancement of the non-electronic social game industry – tabletop games, miniatures games, card games, collectable/tradeable card games, role-playing games, and live-action role playing games. Its members are game manufacturers, retailers, distributors, suppliers, conventions, clubs, and independent professionals related to the games industry.
The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), is a United States-wide trade association for manufacturers of consumer packaged goods (CPG).
Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food industry, and is not regarded as "human grade".
Hong Kong Brands and Products Expo is a large expo of local products held annually in Hong Kong, at Victoria Park. It was originally established in 1938, and was renamed as Hong Kong Brands and Products Expo in 1994. It is organised by The Chinese Manufacturers' Association of Hong Kong (CMA).
Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.
The Global Pet Expo is an annual trade show in the United States presented by the American Pet Products Association and the Pet Industry Distributors Association.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
The International Association of Amusement Parks and Attractions (IAAPA) represents over 6,000 amusement-industry members in more than 100 countries worldwide and operates several global attractions-industry trade shows. Its annual IAAPA Expo in Orlando, Florida, is recognized as the world's largest attractions trade show in the number of attendees and exhibitors and providing members insight into current amusement trends, laws, operations and industry methodology. IAAPA also helps to promote guest-safety and ride-safety guidelines in conjunction with ASTM International and assists its members to uphold the highest amusement-industry safety and professional standards.
Tata Consumer Products Limited is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and distributor of tea and a major producer of coffee.
The Higg Index is an apparel and footwear industry self-assessment standard to rate environmental and social sustainability throughout the supply chain. The Sustainable Apparel Coalition (SAC) launched it in 2012 and owns and develops the suite of tools. The nonprofit consists of more than 300 fashion brands, retailers, manufacturers, academic institutions, affiliates, NGOs and governments. While initially formed to create standardized sustainability metrics, the SAC has since sharpened its focus to driving pre-competitive, collective action across three foundational pillars: "Combat Climate Change", "Decent Work for All", and a "Nature-Positive Future". This is outlined in its "Evolution for Impact" strategic plan, revised in 2023.
The Motor & Equipment Manufacturers Association (MEMA) was founded in 1904. MEMA represents more than 1,000 companies that manufacture motor vehicle components and systems for the original equipment and aftermarket segments of the light vehicle and heavy-duty motor vehicle manufacturing industry in the United States. Motor vehicle component manufacturers are the largest employer of manufacturing jobs in the U.S., contributing nearly 3 percent of the U.S. gross domestic product. Motor vehicle parts suppliers generate a total direct and indirect employment impact of 4.26 million jobs, up nearly 18 percent since 2012.
The pet industry is the market industry associated with companion animals. It includes things that are associated with the production, consumption and cultural activities linked to the market. Next to nutrition, toys and animal healthcare, new services and products like taxis, kindergartens, hotels, IT appliances, broadcasting, theme parks and funeral services are appearing on the market.
The impact of the COVID-19 pandemic on the fashion industry was primarily caused by the sudden and global store closures worldwide which strongly impacted the fashion industry. The complete absence of revenue from physical stores caused a deep drop of revenue for fashion retailers, a complete reconfiguration of the stocks for fashion brands, and consequently a drop of orders for garment manufacturers. Many fashion retailers filed for bankruptcy in the aftermath of the pandemic.
