Annelise Loevlie | |
|---|---|
| Born | |
| Alma mater | University of Vermont |
| Occupation | CEO |
| Organisation | Icelantic Skis |
Annelise Loevlie is an American business executive and skier who is currently the chief executive officer of Icelantic Skis, a Denver-based niche ski manufacturer.
Loevlie grew up in Idaho Springs, Colorado. [1] Her parents run a shotcrete business, a type of sprayable concrete. [2] Loevlie attended to Clear Creek High School and would ski at nearby Loveland Ski Area. [3] She graduated from University of Vermont in 2004 with degrees in international business and Spanish. [2]
In 2006, Loevlie was managing multiple restaurants in the Colorado Front Range area when she joined Icelantic Skis, handling their marketing and sales. [4] In 2014, she took over as CEO, [5] helping to save the company from bankruptcy. [2] She implemented changes including moving Icelantic's headquarters from Denver to Golden, Colorado, electing to fire friends and shutdown the company's European office to reduce overhead. [4] [6] Icelantic subsequently returned to profitability and expanded into multiple international markets. [7]
Loevlie advocates for women in the ski industry, citing the small number of women in leadership positions. [1] She has focused on women-specific skis [2] and cites the overall progress that has been made in the quality of women's skis. [5]
Loevlie sits on the board of SnowSports Industries America (SIA). [7]
In 2014, Loevlie received the Presidential "E" Award for Export Excellence which recognizes people who contribute to the growth of American exports. [8] Her mother received the same award in recognition of the exports of her shotcrete business. [9]