Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or free of charge. Traditionally, the term refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as e-books, digital magazines, websites, social media, music, and video game publishing.
A supply chain is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers. Meanwhile, supply chain management deals with the flow of goods in distribution channels within the supply chain in the most efficient manner.
In sales, commerce, and economics, a customer is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange for money or some other valuable consideration.
In strategic planning and strategic management, SWOT analysis is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The Worshipful Company of Marketors is one of the 111 livery companies of the City of London. The company was founded in 1975.
A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.
Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants.
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media.
Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Cranfield School of Management, established in 1967, is a business school that is part of Cranfield University in Bedfordshire, United Kingdom. Cranfield School of Management is triple accredited by the Association of MBAs (AMBA), EQUIS and AACSB.
Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.
Paul Baines is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean.
A knowledge market is a mechanism for distributing knowledge resources. There are two views on knowledge and how knowledge markets can function. One view uses a legal construct of intellectual property to make knowledge a typical scarce resource, so the traditional commodity market mechanism can be applied directly to distribute it. An alternative model is based on treating knowledge as a public good and hence encouraging free sharing of knowledge. This is often referred to as attention economy. Currently there is no consensus among researchers on relative merits of these two approaches.
The following outline is provided as an overview of and topical guide to marketing:
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Bertrand Moingeon, was Professor of Strategic Management is Executive Vice-President and Dean for Executive Education and Corporate Initiatives at ESCP Business School and formerly at HEC Paris.
Beth Rogers was Head of the Marketing and Sales academic community at the University of Portsmouth Business School (2012–2017). She pioneered professional selling and sales management curricula for postgraduates, undergraduates and work-based learners at University of Portsmouth Business School. Portsmouth was the first UK business school listed as a "Top Sales School" by the University Sales Education Foundation. Dr Rogers chaired the steering group which launched National Occupational Standards for sales in the UK (2005–2009), and was also a member of the Learning Advisory Group of the Chartered Institute of Marketing (2010–2016). She continues to contribute to HE and the sales profession as a visiting fellow at Cranfield School of Management and as an Honorary Fellow of the Institute of Sales Professionals. Her recent book with sales development practitioner Dr Jeremy Noad, "Selling Professionally", is the IPS textbook for the UK L4 Sales Executive apprenticeship.
Andreas Marcus Kaplan is president of Kühne Logistics University. He is specialized in the areas of social media, viral marketing, and the digital world in general.
Meta marketing is "the synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J.Kelly while discussing the issue of ethics and science of marketing Thus, Meta Marketing is an attempt to widen the horizons of marketing by covering non-profit organisations. The best examples of Meta Marketing can be selling family planning ideas or the idea of prohibition.
