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Motto | Mercatura Adiuvat Omnes - Marketing benefits everyone |
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Location | Plaisterers Hall, EC2 |
Date of formation | 1975 |
Company association | Marketing |
Order of precedence | 90th |
Master of company | Professor Ian Ryder |
Website | www.marketors.org |
The Worshipful Company of Marketors is one of the 111 livery companies of the City of London. The company was founded in 1975.
The Marketors' Company ranks ninetieth [1] in the order of precedence for livery companies. Its church is St Bride's Church. [2]
Marketing as a recognised professional skill standing in its own right is relatively new, and the idea for a city guild for senior marketing professionals first came about in 1969. A working party was set up in 1973 and several senior fellows of the Institute of Marketing subsequently helped gain the support of the Court of Aldermen in the City of London for establishment of a guild. Reginald Bowden, chairman of the working party, became Founder Master, serving from 1975 to 1978. On 14 April 1978 letters patent were presented to the Guild of Marketors and it became a livery company. Reginald Bowden was followed as Master by several other members of the initial working party.
The company is governed by a Court of Assistants. Each year the court elects from its ranks a Master together with a Senior, Middle and Junior Warden. The court is responsible for policy, strategy and overall management of the company, and appoints a clerk to manage its day-to-day affairs. The company's membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics.
The company is a member of the Financial Services Group of Livery Companies, [3] the other 11 members of which are the Worshipful Companies of Chartered Accountants, Actuaries, Arbitrators, International Bankers, Chartered Secretaries and Administrators, Insurers, Information Technologists, City of London Solicitors, Management Consultants, Tax Advisers, and World Traders.
The mission of the Worshipful Company of Marketors is to be the City livery company for leaders in marketing. The Marketors promote marketing as a force for economic and public benefit, encouraging marketing education and marketing in practice. The company's presence in the City of London focuses on the need for marketing principles being at the heart of corporate decision-making within the Square Mile and beyond. Like all livery companies following a tradition that is centuries old, Marketors support the City of London and the mayoralty.
The company aims to promote the benefits of marketing and encourage excellence in marketing practice. [4] [ citation needed ]
One of the most important roles of all livery companies is their charitable work, and the support and recognition given to education and the achievement of excellence in their profession or craft. More than £40 million is given annually to charities by livery companies. Members of the Marketors are expected to make a modest annual contribution to increase the capital of the Marketors' Trust from which awards and bursaries can be funded.
The Marketors’ Charity Marketing Grants Programme, is funded by The Marketors’ Trust, and its aim is to help smaller charities that may have great ideas about marketing campaigns they would like to run but lack the funds to do so.
The trust also makes donations each year to the lord mayor's chosen charities and through advice from its Almoners, also provide assistance to members and their dependants who are in need.
As well as contributing financially to good causes, members who have skills and expertise are also encouraged to engage in voluntary outreach work giving practical marketing help and professional advice. [ citation needed ]
The Marketors provides a rich[ citation needed ] and varied[ citation needed ] programme of formal and social events which are wide-ranging and stimulating, as well as offering a better understanding of many aspects of marketing. [ citation needed ]
Formal occasions which are held in City livery halls or the Mansion House include several annual dinners or luncheons, and a banquet in honour of the lord mayor.
There are many professional and social occasions throughout the year, most held in interesting and unusual venues[ citation needed ] many of which are exclusive to the Marketors.
The company holds a number of marketing focused events, such as lectures and seminars, with the theme of marketing in practice.
Following a livery tradition, many companies maintain close supportive links with units of the armed forces and the Marketors adopted 151 (London) Transport Regiment, Royal Logistic Corps. This link with the regiment provides a further interchange of social activities and also opportunities to work with the regiment on exercises. The Marketors have also established an affiliation to St Dunstan's College Combined Cadet Force, and to the Royal Navy by way of the Type 23 frigate HMS St Albans.
The Thought Leadership Group (TLG) provides research leadership and promotes discussion and debate between the company, its members, other livery companies, business leaders (especially board members and those operating in the city) and the wider marketing profession. The TLG gives fresh insight into significant issues, especially those likely to have an impact at the board level, whether commercial or not. As a secondary agenda, the TLG takes opportunities to promulgate the basics of good practice to external audiences which lack such knowledge, working with other company committees. [5]
An example of the work the group does is as part of The Tri Livery Digital Media Group alongside the Worshipful Company of Stationers and Newspaper Makers and the Worshipful Company of Information Technologists to produce a yearly seminar with notable speakers and with a specifically digital focus – an area of interest to all three companies. The group is also responsible for the production of reports into matters of topical concern.
A livery company is a type of guild or professional association that originated in medieval times in London, England. Livery companies comprise London's ancient and modern trade associations and guilds, almost all of which are styled the "Worshipful Company of" their respective craft, trade or profession. There are 111 livery companies in total. They play a significant part in the life of the City, not least by providing charitable-giving and networking opportunities. Liverymen retain voting rights for the senior civic offices, such as the Lord Mayor, Sheriffs and Common Council of the City Corporation, London's ancient municipal authority with extensive local government powers.
The Worshipful Company of Stationers and Newspaper Makers, usually known as the Stationers' Company, is one of the livery companies of the City of London. The Stationers' Company was formed in 1403; it received a royal charter in 1557. It held a monopoly over the publishing industry and was officially responsible for setting and enforcing regulations until the enactment of the Statute of Anne, also known as the Copyright Act of 1710. Once the company received its charter, "the company's role was to regulate and discipline the industry, define proper conduct and maintain its own corporate privileges."
The Worshipful Company of Masons is one of the ancient Livery Companies of the City of London, number 30 in the order of precedence of the 110 companies. It was granted Arms in 1472, during the reign of King Edward IV; its motto is “God Is Our Guide”.
The Worshipful Company of Upholders is one of the Livery Companies of the City of London. "Upholder" is an archaic word for "upholsterer". In past times upholders carried out not just the manufacture and sale of upholstered goods but were cabinet makers, undertakers, soft furnishers, auctioneers and valuers. The organisation was formed on 1 March 1360 and officially incorporated by a Royal Charter granted by Charles I in 1626. The Company originally had the right to set standards for upholstery within London, and to search, seize and destroy defective upholstery. However, over the years, the Company's power has eroded, as has the profession of upholsterers, because of the advancement of technology.
The Worshipful Company of Glaziers and Painters of Glass is one of the livery companies of the City of London. The Guild of Glaziers, or makers of Glass, the company's forerunner, existed as early as the fourteenth century. It received a royal charter of incorporation in 1638. It is no longer a trade association of glass craftsmen, instead existing, along with a majority of livery companies, as a charitable body.
The Worshipful Company of Paviors is one of the livery companies of the City of London. The Paviors can trace their history back to medieval times; they were responsible for the paving and maintenance of London's streets. It received a Royal Charter from Queen Elizabeth II in 2004. The company is no longer a trade association for or a regulator of London's road constructors. Today, it focuses on the promotion of excellence in all areas of construction.
The Worshipful Company of Glass Sellers is one of the livery companies of the City of London. The company received its royal charter from King Charles II in 1664. Its role was to regulate the glass selling and pot-making industries within the City of London, and to ensure quality and fair trade. Aspiring traders in glass were apprenticed to a master who was a member of the Glass Sellers Company. He in turn was accountable to the court and officers of the livery and ultimately to the master of the company.
The Worshipful Company of Chartered Accountants in England and Wales is one of the livery companies of the City of London. The organisation became a livery company in 1977. The Company promotes "honourable practice" of accounting and awards prizes to students in the field. It also supports general charities. The company ranks eighty-sixth in the order of precedence for livery companies. Its motto is True and Fair.
The Worshipful Company of Chartered Secretaries and Administrators is one of the livery companies of the City of London. The organisation became a livery company in 1977. The company promotes the profession by awarding grants to students aspiring to become chartered secretaries.
The Worshipful Company of Actuaries is one of the livery companies of the City of London. The company was founded and became a livery company in 1979, on the same day as the Insurers' Company. The company supports the actuarial profession by awarding scholarships in the field.
The Worshipful Company of Insurers is one of the 111 livery companies of the City of London. It ranks 92nd in the City Livery Companies' order of precedence. Its motto is Omnium Defensor, Latin for Protector of All and its church is St Lawrence Jewry.
The Worshipful Company of Arbitrators is 93rd in the order of precedence of the livery companies of the City of London. The organisation formally became a livery company on 17 March 1981. The company supports education in the field of arbitration. It also functions as a charitable institution. Its motto is Law and Custom, and its church is St Mary-le-Bow.
The Worshipful Company of Information Technologists, also known as the Information Technologists' Company, is one of the livery companies of the City of London. The company was granted livery status by the Court of Aldermen on 7 January 1992, becoming the 100th livery company. It received its Royal Charter on 17 June 2010 from Prince Edward.
The Worshipful Company of World Traders is one of the 111 Livery Companies of the City of London.
The Worshipful Company of Management Consultants is one of the Livery Companies of the City of London. It draws its memberships from practising management consultants and has close links to the Management Consultancies Association and the Institute of Management Consultancy. The Company's motto is 'Change through Wisdom'.
The Worshipful Company of Firefighters is one of the 111 livery companies of the City of London. The Company's aim is to promote the development and advancement of the science, art and the practice of firefighting, fire prevention and life safety. It operates essentially as a charitable organisation, and also encourages professionalism and the exchange of information between members and others who work in allied fields.
The Worshipful Company of International Bankers is one of the livery companies of the City of London. Its members are current or former members of the financial services industry, primarily banking. It is based in a building in Austin Friars, near Liverpool Street station.
The Worshipful Company of Tax Advisers is a livery company of the City of London. It draws its membership from tax advisers and other taxation-related practitioners.
The Worshipful Company of Security Professionals (WCoSP) is the 108th Livery Company of the City of London. It is a non-profit making organisation providing education and health services to members of the security profession.
The Worshipful Company of Educators is the 109th livery company of the City of London, having been granted livery status on 10 September 2013 by the Court of Aldermen. The Company was founded on 24 May 2001 as a Guild to represent the education and training profession and for charitable purposes. On 15 September 2009 the City's Court of Aldermen granted the petition of the Guild of Educators and agreed that the Guild be constituted one of the Companies of the City, without a grant of livery, with the title of The Company of Educators and that its Ordinances be approved and duly enrolled amongst the records of the City. Upon being advanced to the status of City livery company in 2013, the Company was accorded the official title of Worshipful Company of Educators, although less formally it can continue to be known as the Educators' Company.