Aojiru (青汁) is a Japanese vegetable drink most commonly made from kale or young barley grass. [1] The drink is also known as green drink or green juice in English, a direct translation of the Japanese meaning.
Aojiru (青汁) is a Japanese vegetable drink most commonly made from kale or young barley grass. [1] The drink is also known as green drink or green juice in English, a direct translation of the Japanese meaning.
Aojiru was developed in October 1943 by Dr. Niro Endo (遠藤仁郎, Endō Nirō), an army doctor who experimented with juices extracted from the discarded leaves of various vegetables in an attempt to supplement his family's meager wartime diet. He credited the cure of his son from pneumonia and of his wife from nephritis to aojiru, and in 1949 concluded that kale was the best ingredient for his juice. [2]
Aojiru was popularized in 1983 by Q'SAI (キューサイ), who started marketing 100% kale aojiru in powdered form as a dietary supplement, and sales boomed after 2000 when cosmetics giant FANCL started mass retailing of the juice. [2] Today, many Japanese companies manufacture aojiru, usually using kale, young barley or komatsuna leaves as the base of the drink, and the size of the aojiru market was well over $500 million in 2005. [3]
In 1990, actor and former baseball player Nobuo Yana was hired by Q'SAI as a testimonial for the drink, and his own impressions of it resulted in the commercial's famous tagline "Horrible! I'll have another one." (Mazui! Mou ippai (まずい！もう一杯)). [4]
Aojiru is a rich source of certain vitamins and minerals, and care should therefore be taken when undergoing certain treatments or if on certain medication.[ citation needed ] The high levels of potassium, phosphorus, and vitamin A are said to worsen the health of patients on dialysis,[ citation needed ] while the high levels of vitamin K could decrease the effectiveness of medication taken for circulatory problems.[ citation needed ]
The taste of aojiru is famously unpleasant, so much so that drinking a glass of the liquid is a common punishment on Japanese TV game shows. [5] However, new formulations of aojiru have attempted to minimize the bitter taste of the original.
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history.
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Juice Plus is a branded line of dietary supplements. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates. Introduced in 1993, the supplements are distributed by NSA via multi-level marketing. Juice Plus supplements contain fruit and vegetable juice extracts with added vitamins and nutrients.
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Food chemistry is the study of chemical processes and interactions of all biological and non-biological components of foods. The biological substances include such items as meat, poultry, lettuce, beer, milk as examples. It is similar to biochemistry in its main components such as carbohydrates, lipids, and protein, but it also includes areas such as water, vitamins, minerals, enzymes, food additives, flavors, and colors. This discipline also encompasses how products change under certain food processing techniques and ways either to enhance or to prevent them from happening. An example of enhancing a process would be to encourage fermentation of dairy products with microorganisms that convert lactose to lactic acid; an example of preventing a process would be stopping the browning on the surface of freshly cut apples using lemon juice or other acidulated water.
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