Founded | 2008San Francisco | in
---|---|
Dissolved | February 15, 2017 |
Headquarters | Paris, France |
Country of origin | United States |
Founder(s) | Simon Dawlat |
URL | appgratis |
Current status | Defunct |
Native client(s) on | iOS, Android |
AppGratis was an app-discovery application founded in 2008 by French engineer, Simon Dawlat. [1] [2] [3] [4] [5] AppGratis curators found and recommended apps, which the apps were then featured to download for free or at a reduced price. [6] In April 2013, AppGratis was removed from the Apple App Store for an alleged violation of App Store rules regarding third-party app promotion and marketing. [1] [7] On February 15, 2017, AppGratis was shut down and discontinued. [8]
AppGratis started as a newsletter listing daily app deals from the App Store for Apple users in 2008. [2] [6] The AppGratis mobile application was created in 2010 while still using the newsletter model. [2] A team of publishers pick and review the quality of potential apps that want to be featured on the application. [2] [6] AppGratis was a bootstrapped company until January 2013, where AppGratis raised $13.5 million from Iris Capital and the Orange Publicis fund to expand the application on an international level. [2] [9] In February 2013, AppGratis passed the 10 million-user mark. [10] [11] Before its removal from the App Store, AppGratis had 12 million iOS users. [10] A month after its removal from the Apple App Store, AppGratis launched the Android version of the application on Google Play. [11] [12] [13] The Android version has obtained 1 million to 5 million downloads. [14] On February 15, 2017, AppGratis shut down its business with a post for their users entitled 'Bye AppGratis'. [8] In 2014, Simon Dawlat decided to shift to a new project, Batch. [15]
In November 2012, Apple approved the AppGratis iPhone application. [5] Days after receiving approval for the iPad application in 2013, Apple pulled the AppGratis application from the iOS App Store stating that the application violated clauses 2.25 and 5.6. [1] [3] [4] [7] [12] [13] AppGratis was under investigation whether the application worked to inflate app rankings in the App Store charts. [5] [16] The investigation of AppGratis incited French digital industry minister, Fleur Pellerin, to announce a call for closer regulation on the fairness and stability of digital distribution platforms. [16] [17] [18] [19] AppGratis protested its ban with a user petition, which gained close to a million signatures by May 2013. [11] [17] [20]