Applied Imagination

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Applied Imagination is an influential [1] 1953 book on creative ideation by Alex Faickney Osborn, in which he introduces the technique of brainstorming. [2] [3] [4] [5]

Contents

Chapters

  1. The all-importance of imagination
  2. Indispensability of creativity in science
  3. Careers depend largely on creativity
  4. Creativity in leadership and professions
  5. Imagination can improve personal relations
  6. Universality of imaginative talent
  7. Ways by which creativity can be developed
  8. Our new environment - its effect on creativity
  9. Other factors that tend to cramp creativity
  10. Creative and non-creative forms of imagination
  11. The process of ideation vary widely
  12. Orientation calls for setting our sights
  13. Preparation and analysis go hand in hand

Editions

Related Research Articles

<span class="mw-page-title-main">Creativity</span> Forming something new and somehow valuable

Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible or a physical object.

TRIZ is “the next evolutionary step in creating an organized and systematic approach to problem solving. The development and improvement of products and technologies according to TRIZ are guided by the objective Laws of Engineering System Evolution. TRIZ Problem Solving Tools and Methods are based on them.” In another description, TRIZ is "a problem-solving, analysis and forecasting tool derived from the study of patterns of invention in the global patent literature". It was developed by the Soviet inventor and science-fiction author Genrich Altshuller (1926-1998) and his colleagues, beginning in 1946. In English the name is typically rendered as the theory of inventive problem solving, and occasionally goes by the English acronym TIPS.

Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes. Creative problem solving (CPS) is a way of using your creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that you can focus your mind on creating at the first stage, and then evaluating at the second stage.

<span class="mw-page-title-main">Brainstorming</span> Group creativity technique

Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.

Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on. They can be used as part of problem solving, artistic expression, or therapy.

Alex Faickney Osborn was an American advertising executive and the author of the creativity technique named brainstorming.

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

Sidney J. Parnes was an American academic who was professor at Buffalo State College and the co-founder of the International Center for Studies in Creativity. The center is housed within Buffalo State College, one of the few places in the world that offers a Masters of Science degree in creativity. The department also now offers a distance learning version of the degree to students around the world as well as an undergraduate minor in creative studies.

LEGO SERIOUS PLAY is a facilitation methodology developed at The Lego Group. Since 2010 it is available under an open source community-based model. Its goal is improving creative thinking and communication. People build with Lego bricks 3-dimensional models of their ideas and tell stories about their models. Hence the name "serious play".

Design methods are procedures, techniques, aids, or tools for designing. They offer a number of different kinds of activities that a designer might use within an overall design process. Conventional procedures of design, such as drawing, can be regarded as design methods, but since the 1950s new procedures have been developed that are more usually grouped together under the name of "design methods". What design methods have in common is that they "are attempts to make public the hitherto private thinking of designers; to externalise the design process".

Design thinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems.

<span class="mw-page-title-main">Ken Robinson (educationalist)</span> British author, speaker, and education reformer (1950–2020)

Sir Ken Robinson was a British author, speaker and international advisor on education in the arts to government, non-profits, education and arts bodies. He was director of the Arts in Schools Project (1985–1989) and Professor of Arts Education at the University of Warwick (1989–2001), and Professor Emeritus after leaving the university. In 2003, he was knighted for services to the arts.

Collaborative methods are processes, behaviors, and conversations that relate to the collaboration between individuals. These methods specifically aim to increase the success of teams as they engage in collaborative problem solving. Forms, rubrics, charts and graphs are useful in these situations to objectively document personal traits with the goal of improving performance in current and future projects.

Imagineering is the implementation of creative ideas in practical form. The word was registered as a trademark of Disney Enterprises, Inc. in 1990, and forms part of the title of Disney's research and development arm, Walt Disney Imagineering. The word was actually coined by Alcoa around 1940, and appeared widely in numerous publications of several disciplines such as urban design, geography and politics, evolutionary economics, corporate culture and futures studies.

Innovation management is a combination of the management of innovation processes, and change management. It refers to product, business process, marketing and organizational innovation. Innovation management is the subject of ISO 56000 series standards being developed by ISO TC 279.

Creative Pedagogy is the science and art of creative teaching. It is a sub-field of Pedagogy, opposed to Critical pedagogy. "In its essence, creative pedagogy teaches learners how to learn creatively and become creators of themselves and creators of their future."

Systematic Inventive Thinking (SIT) is a thinking method developed in Israel in the mid-1990s. Derived from Genrich Altshuller’s TRIZ engineering discipline, SIT is a practical approach to creativity, innovation and problem solving, which has become a well known methodology for innovation. At the heart of SIT’s method is one core idea adopted from Genrich Altshuller's TRIZ which is also known as Theory of Inventive Problem Solving (TIPS): that inventive solutions share common patterns. Focusing not on what makes inventive solutions different – but on what they share in common – is core to SIT’s approach.

The Creative Education Foundation (CEF) is a non-profit U.S. membership organization dedicated to creativity and problem solving, founded in Buffalo, New York, in 1954.

Marino (Min) Sidney Basadur is a teacher, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behavior and innovation at McMaster University's Michael G. DeGroote School of Business.

<span class="mw-page-title-main">John E. Arnold</span> American academic

John Edward Arnold was an American professor of mechanical engineering and professor of business administration at Stanford University. He was a pioneer in scientifically defining and advancing inventiveness, based on the psychology of creative thinking and imagination, and an internationally recognized innovator in educational philosophy.

References

  1. Schilling, Melissa (2018-02-09). "Why Brainstorming Groups Kill Breakthrough Ideas (And What to do Instead)". Inc.
  2. Pavitt, Neil (2016-09-22). "You're Probably Not Brainstorming Long Enough". Fast Company.
  3. Kamenetz, Anya (2013-01-15). "From Alex Osborn To Bob Sutton: A Meeting Of The Minds To Build A Better Brainstorm". Fast Company.
  4. Walton, Andre (2016-01-25). "Resolving the Paradox of Group Creativity". Harvard Business Review.
  5. Wentworth, Robert B. (1955). "Review: Applied Imagination by Alex F. Osborn". Journal of Marketing. 20 (1): 97–99. doi:10.2307/1248180. JSTOR   1248180.
  6. Osborn, Alex F. (2018-05-11). Applied imagination; principles and procedures of creative thinking. Scribner. OCLC   641122686 via Open WorldCat.