Appy Entertainment

Last updated
Appy Entertainment
Company typeVideo game developer
FoundedOctober 31, 2008
FounderChris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez
Defunct2014

Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices. [1] Their most popular app was FaceFighter. [2] The company seems to have since shutdown around 2014.

Contents

Company information

Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios. [3]

Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California. [4]

Appy released a number of apps with over 20 million downloads.

In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app. [5]

Product pricing

While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization. [6]

References

  1. ↑ Fikes, Bradley J. (January 14, 2009). "Video game startup relishes Carlsbad ambience". North County Times. Archived from the original on September 4, 2012. Retrieved 18 April 2012.
  2. ↑ "FaceFighter for iPhone". Macworld. Retrieved 2022-11-19.
  3. ↑ "Appy Entertainment Announces Record Numbers". www.businesswire.com. 2011-09-20. Retrieved 2021-12-24.
  4. ↑ "Appy Entertainment". GamesIndustry.biz. Retrieved 2021-12-24.
  5. ↑ Sakuraoka-Gilman, Matt. "Appy's FaceFighter franchise pushes it past 10 million iOS downloads". pocketgamer.biz. Retrieved 2022-11-19.
  6. ↑ De Vere, Kathleen (Mar 12, 2012). "Appy Entertainment's free-to-play move boosted revenues by 150 percent". Inside Mobile Apps. Archived from the original on 15 April 2012. Retrieved 18 April 2012.
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