Architainment

Last updated

Architainment is a portmanteau of the two words Architecture and Entertainment.

Architainment is generally associated with the word lighting or LED , and describes a process in which an inanimate material object as distinct from a living sentient being is apposed an entertaining element via light, media, kinetic or other medium; thus giving it a dual purpose.

Recent technologies and art field such as colour changing LED lighting or motion detection or kinetic art have increased the visibility and versatility potential and brought this new discipline into life.

Some examples of architainment:

The fully automated Sky Symphony installation of 1001 Kinetic LED Winches in Genting Highlands. The free-to-public performance showcases an orchestra of lighting, kinetic, music and motion graphics programming. [1] [2] The installation's permanent access to a public audience allowed companies such as Netflix and DC Entertainment to conduct large scale marketing campaigns using the display. [3] [4]

The Empire state building has recently been fitted with colour changing LED fixtures that change the building lighting at will. During Festive season the lighting is themed to match the colour scheme and sometimes synchronized to music played on local radio.

Another example can be seen at the Sydney opera house where dynamic lighting has given the opera house a new life. [5]

Architainment can be seen in Finland in an installation called Valokaivo, [6] where light and motion sensors are serving a dual purpose.

Related Research Articles

<span class="mw-page-title-main">Skycoaster</span> Amusement park ride

Skycoaster is the name of a free-fall and flight-simulating amusement park attraction produced and managed by Skycoaster Company, LLC.. On the Skycoaster, riders in groups of 1 to 3 are harnessed in specialized Flight Suits, and are winched to the top of a launch tower; the riders then pull a ripcord to engage their “flight”, upon which they swing several times from a cable tether, back and forth, until finally brought to a rest. The attraction is often compared to a combination of skydiving, bungee jumping, and hang gliding.

<span class="mw-page-title-main">Marina Prior</span> Australian soprano and actress

Marina Prior is an Australian soprano and actress with a career mainly in musical theatre. From 1990 to 1993, she starred as the original Christine Daaé in the Australian premiere of The Phantom of the Opera, opposite Anthony Warlow and later Rob Guest.

<span class="mw-page-title-main">Gianluigi Gelmetti</span> Italian composer and conductor (1945–2021)

Gianluigi Gelmetti OMRI, was an Italian-Monégasque conductor and composer.

<span class="mw-page-title-main">Light tube</span> Architectural element

Light tubes are structures that transmit or distribute natural or artificial light for the purpose of illumination and are examples of optical waveguides.

The Opera Australia Orchestra is a full-time salaried orchestra, and a wholly owned subsidiary of Opera Australia. It is one of three salaried orchestras in Sydney, along with the Sydney Symphony Orchestra and the Australian Chamber Orchestra. The OAO performs almost exclusively in the Opera House Orchestra pit of the Joan Sutherland Theatre.

Just for Laughs was an Australian light entertainment television program that aired on the Nine Network. The show was hosted by David Whitehill, and showed humorous hidden cameras clips from around the world.

<span class="mw-page-title-main">Cinimod Studio</span>

Cinimod Studio is a London-based experiential agency involved in various architecture and lighting design projects. Projects undertaken typically involve a wide mix of media and technologies, and often involve interactive design.

<span class="mw-page-title-main">Joachim Sauter</span> German media artist and designer (1959–2021)

Joachim Sauter was a German media artist, designer and technology entrepreneur. He was appointed Professor for New Media Art and Design at the Universität der Künste Berlin, UdK in 1991, and in 1993 he created Terravision, before pursuing a lawsuit against Google for infringing the patent. He became an adjunct professor at UCLA, Los Angeles in 2001.

<span class="mw-page-title-main">Light art</span> Visual art using light as a medium

Light art or the art of light is generally referring to a visual art form in which (physical) light is the main, if not sole medium of creation. Uses of the term differ drastically in incongruence; definitions, if existing, vary in several aspects. Since light is the medium for visual perception, this way all visual art could be considered light art absurdly enough; but most pieces of art are valid and coherent without reflecting on this basic perceptual fact. Some approaches on these grounds also include into light art those forms of art where light is not any medium contributing to the artwork, but is depicted. Thus, luminism may also refer to light art in the above sense, its previous usage point to painterly styles: either as an other label for the Caravaggisti in the baroque, or 19th and 20th centuries, fundamentally impressionist schools.

Patrick Woodroffe is a lighting designer and director working in the worlds of music, dance, fashion, art and architecture.

<span class="mw-page-title-main">Ben Schwartz</span> American actor and comedian (born 1981)

Benjamin Joseph Schwartz is an American actor and comedian. He has guest starred as Jean-Ralphio Saperstein on the NBC sitcom Parks and Recreation and Clyde Oberholt on the Showtime series House of Lies; voiced Randy Cunningham in Randy Cunningham: 9th Grade Ninja, Dewey Duck in DuckTales, and Leonardo in Rise of the Teenage Mutant Ninja Turtles; and appeared many times in the CollegeHumor web series Jake and Amir.

<span class="mw-page-title-main">Obscura Digital</span>

Obscura Digital is a creative studio located in historic Pier 70 in the Dogpatch District of San Francisco, California.

Chris Levine is a light artist with a multi-disciplinary approach that harnesses a diverse array of technology with the intention of revealing the ways in which light is fundamental to human experience. Levine uses a cross-disciplinary approach working across many fields including music, performance, installation, fashion, and design in a multitude of collaborative projects. He has worked with a wide range of collaborators, including Antony and the Johnsons, Philip Treacy, Massive Attack, Grace Jones, Asprey Jewelers, BMW, Absolute Vodka, Mario Testino and has an ongoing relationship with The Eden Project. Levine is driven by a deep-rooted desire to expand perception and guide the viewer to a meditative engagement with the present moment. His portraits are internationally recognised but he is not a portrait artist in the traditional sense. Levine is known for creating the Lightness of Being and Equanimity, both portraits of Queen Elizabeth II. Equanimity was commissioned by the Jersey Heritage Trust in 2004 and on 1 June 2012, a £100 note was issued to commemorate the Diamond Jubilee of Queen Elizabeth II based on the portrait. At the heart of Levine's practice are his immersive light Installation art projects in which he has endeavoured to take art out of the gallery environment into a real world, mass participatory experience.

<span class="mw-page-title-main">Vivid Sydney</span> Recurring festival in Sydney, Australia

Vivid Sydney is an annual festival of light, music and ideas, held in Sydney, Australia. It includes outdoor immersive light installations and projections, performances by local and international musicians, and an ideas exchange forum featuring public talks and debates with leading creative thinkers.

BoBoiBoy Galaxy is a Malaysian animated television series. It is a sequel to BoBoiBoy focusing more on story-based adventures with different arcs every few episodes.

<span class="mw-page-title-main">Philips Hue</span> Smart lightbulb brand

Philips Hue is a line of color-changing LED lamps and white bulbs which can be controlled wirelessly. The Philips Hue line of bulbs was the first smart bulb of its kind on the market. The lamps are currently created and manufactured by Signify N.V., formerly the Philips Lighting division of Royal Philips N.V.

<span class="mw-page-title-main">Studio Drift</span> Dutch art collective

Studio Drift is an Amsterdam-based artist duo founded by Ralph Nauta and Lonneke Gordijn in 2007. It specializes in choreographed sculptures and kinetic installations, with the focus to re-establish the connection between humans and earth.

<span class="mw-page-title-main">Drone art</span> Images drawn in the sky by drones carrying colored lights

Drone art is the use of multiple unmanned aerial vehicles (drones), often quadcopters which fly in a coordinated fashion with light fixtures attached. They are usually equipped with multiple LEDs and the display is held at night. The first drone display was presented in 2012 in Linz, Austria; the Ars Electronica Futurelab introduced SPAXELS for the first time. The displays are often for entertainment and the drones may use flocking or swarming behaviour. The drones have the capability to produce images. Using the emerging technology, displays have been employed for advertising purposes.

Cocomelon is an American YouTube channel owned by the British company Moonbug Entertainment and maintained by the American company Treasure Studio. Cocomelon specializes in 3D animation videos of both traditional nursery rhymes and their own original children's songs. As of May 2024, Cocomelon is the 3rd most-subscribed and 2nd most-viewed channel on YouTube.

On-set virtual production (OSVP), also known as virtual production (VP), or In-Camera Visual Effects (ICVFX), and often called The Volume, is an entertainment technology for television and film production in which LED panels are used as a backdrop for a set, on which video or computer-generated imagery can be displayed in real-time. The use of OSVP became widespread after its use in the first season of The Mandalorian (2019), which used Unreal Engine, developed by Epic Games.

References

  1. "Kinetic". lightinginsomnia. Retrieved 2020-08-29.
  2. "Resorts World Genting Sky Symphony Attraction - The Forest - YouTube". www.youtube.com. Retrieved 2020-08-29.
  3. "Batman 80th Anniversary at Genting - YouTube". www.youtube.com. Retrieved 2020-08-30.
  4. "Netflix Facebook Live Stream of Lost in Space Kinetic". www.facebook.com. Retrieved 2020-08-30.
  5. "Architainment partner Lumascape Designs LED Lighting Solution for the Sydney Opera House". YouTube. 2016-02-01. Retrieved 2016-06-15.
  6. "LightAct Systems – Valokaivo". Lightact-systems.com. Archived from the original on 2016-04-20. Retrieved 2016-06-15.