Type of business | Private (GmbH) |
---|---|
Founded | January 2007 |
Headquarters | , |
Founder(s) | Anton Jurina Martin Höfeler |
Key people | Martin Hoefeler |
Industry | Clothing |
Revenue | € 35 million |
URL | www |
The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations .(January 2023) |
This article contains promotional content .(July 2021) |
Armedangels (stylized as ARMEDANGELS) is a fashion label in Cologne, Germany that sells sustainable fashion products, mainly for a LOHAS demographic. [1] According to the company, they are attempting to change the perception of Eco-friendly clothing from being "hippy like" and not fashionable [1] to it being perceived as 'hip', 'chic' streetwear. [2] Furthermore, Armedangels aims to make a social statement about fashion and works exclusively with socially responsible companies that are certified being fair trade. [3] The main goal of their community is to raise awareness about the fashion industry and what they perceive injustices that arises as a result. [4] One writer referred to Armedangels as being "eco warriors in the process of saving the world", who contribute alongside like-minded people including celebrities such as Natalie Portman, Leonardo DiCaprio and Al Gore. [5]
The company was founded in January 2007 as Social Fashion Company GmbH by two friends, Anton Jurina and Martin Höfeler. [6] In 2009, the founders won the first ever Wirtschaftswoche Entrepreneur Competition (German language: Gründerwettbewerb der Wirtschaftswoche) for their business model. [7]
In 2020, Armedangels reported an annual turnover number of € 35 million. [8]
Armedangels uses organic cotton and avoid large shipping distances. The company has a strict policy of paying minimum wage to their farmers in India, and donate a euro of their profits from every article of clothing sold. [9] Armedangels collaborates with three charity organizations: Pratham, Trinkwasserwald, and Viva con Agua. [10] The company used recycled synthetic fibers to produce non-biodegradable products. [11] Since 2022, the brand operates an integrated online secondhand shop which extends the lifetime of used items. [12]
Armedangels partners with several other fashion labels such as: Kuyichi, Terra Plana, Stewart & Brown, Fresh Cuts and KnowledgeCotton Apparel. At the end of 2009, the label began a collaboration with German actress Cosma Shiva Hagen. [13] In June 2010 the fashion label teamed up with German Top model Eva Padberg and her husband Niklas Worgt. They designed their own t-shirt "Two Hearts - One Rhythm" which is sold online. [14]
For a special autumn campaign in 2024 the company worked together with actor Frederick Lau and the german singer Joy Denalane. [15]
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.
Catharina "Nina" Hagen is a German singer, songwriter, and actress. She is known for her theatrical vocals and rise to prominence during the punk and Neue Deutsche Welle movements in the late 1970s and early 1980s. She is known as "The Godmother of German Punk".
Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.
Hugo Boss AG is a luxury fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.2 billion in 2023. Its stock is a component of the MDAX. The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances.
African clothing is the traditional clothing worn by the people of Africa.
The 'International Fairtrade Certification Mark is an independent certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards.
Eva Padberg is a German fashion model, singer, and actress.
Antonia Garrn is a German model. She rose to prominence in the fashion industry after signing an exclusive contract with Calvin Klein in 2008. She is the wife of British actor Alex Pettyfer, with whom she has a daughter.
In Ekstasy is the third solo studio album by German singer Nina Hagen. It was released in February, 1985, by CBS Records. The German version of the album In Ekstase was released in May, 1985. It was Hagen's last album released on the CBS label, before her recording contract expired in 1986. The album is mainly produced by Adam Kidron and was recorded in Ibiza and Paris. Hagen worked with Karl Rucker and Billy Liesegang and wrote most of the songs on the album. Unlike her previous disco-influenced album Fearless (1983), In Ekstasy is musically more punk rock with elements of dance music. It contains cover versions of Frank Sinatra's "My Way" and Norman Greenbaum's "Spirit in the Sky".
NunSexMonkRock is the debut solo studio album by German singer Nina Hagen. It was released on April 30, 1982, by CBS Records.
Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.
A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.
Sustainability standards and certifications are voluntary guidelines used by producers, manufacturers, traders, retailers, and service providers to demonstrate their commitment to good environmental, social, ethical, and food safety practices. There are over 400 such standards across the world.
Eva-Maria Hagen was a German actress and singer. She was known as the "Brigitte Bardot of the GDR" but was banned from performance for political reasons.
Isabel Marant is a French fashion designer, owner of the eponymous fashion brand. She won the Award de la Mode (1997), the Whirlpool Award for best female designer (1998), Fashion Designer of the Year at British Glamour's Women of the Year Awards (2012). She was named Contemporary Designer of the Year at the Elle Style Awards in 2014. Her collaboration with H&M in 2013 was so successful that company's website crashed under the demand and the collection was sold out within 45 minutes. Celebrities wearing Marant's designs include Alexa Chung, Katie Holmes, Victoria Beckham, Kate Moss, Sienna Miller, Kate Bosworth, and Rachel Weisz.
Germany plays an important role in the fashion industry, along with France, the United Kingdom, the United States, Italy, Spain, and Japan. German fashion is known for unconventional young designers and manufacturers of sports and outdoor clothing, ready-to-wear and custom-made creations.
Wendy Dagworthy OBE is an English former fashion designer and now design academic. During her career she has led fashion design teaching at both the Royal College of Art and Central Saint Martins, mentoring notable fashion designers including Stella McCartney and Hussein Chalayan. An influential designer in her own right in the 1970s and '80s with the Wendy Dagworthy label, and one of the founders of London Fashion Week, she was described by the Daily Telegraph as: "the high priestess of British fashion".
Dapayk is an alias for German musician, label owner and techno producer Niklas Worgt. He is one of the protagonists of Germany's MinimalTechno scene.
Merz b. Schwanen is a German clothing company known to produce on original loop-wheelers with organic materials in Germany.