Ash Pournouri

Last updated
Ash Pournouri
Ash Pournori cropped.jpg
Pournouri in 2023
Background information
Birth nameArash Andrea Pournouri
Also known asAsh Pournouri
BornAugust 8, 1981 (age 43)
Iran
Origin Stockholm, Sweden
Occupations
  • record producer
  • music executive
  • songwriter
  • angel investor
  • talent manager
  • businessperson
Labels PRMD Music

Arash Andrea Pournouri (born 28 August 1981), commonly referred to and also known as Ash Pournouri, is an Iranian-Swedish record producer, music executive, and businessman. [1]

Contents

Career

While he is best known as the former manager for Avicii, their artist-manager relationship ended in December 2016. [2] Pournouri is also known for co-writing the lyrics to Cazzette's song, “Beam Me Up”. [3] He owns the music label PRMD Music and the booking agency At Night Management. [4] [5] He appeared in the documentary film Avicii: True Stories . [6]

In 2014, Pournouri was awarded as MVP (Most Valuable Person) at the Denniz Pop Awards founded by Denniz Pop. [7]

Pournouri along with Spotify founder Daniel Ek are the creators of the tech convention Symposium. [6] He has also owned and ran several restaurant and bars in Norway and arranged club nights in Stockholm. [8] On 9 July 2015, he was the presenter for Sommar i P1 on Sveriges Radio. [9] In 2017, Pournouri founded Self Made International: a company that hosted a contest for "aspiring and unsigned artists to build a following by uploading performance videos onto the platform that are then voted on by the public...". The winner of the contest would land a "50-50 record deal on [PRMD Music]... and $25,000 in prize money". [10] [11] He is one of the founders of Brilliant Minds. [12] In 2018, he along with Brilliant Minds arranged a conference at Grand Hotel in Stockholm where Barack Obama attended. [12] In 2019, Pournouri became part owner of the video platform Triller. [13]

Non-music industry ventures

Pournouri co-founded a health company called "Shewy" which provides subscribers vitamin and mineral enriched chewing gum packs. [14] and a food company called "Oatlaws" which provides pudding containing "pea protein, cocoa and oats." [15] In February 2021, the company received pre-seed investors such as Kelly Gale and Jonas Fagerström. [16]

Pournouri is a judge on Idol 2024 which is broadcast on TV4. [17]

Personal life

Pournouri graduated with a Master of Laws degree from Stockholm University in 2006. [18] [19] [20]

References

  1. ↑ Mehrotra, Kriti (2024-12-31). "Arash "Ash" Pournouri: Where is Avicii's Ex-Manager Now?". The Cinemaholic. Retrieved 2025-03-15.
  2. ↑ "Aviciis manager bemöter Tommy Körbergs kritik". Aftonbladet. Retrieved 11 January 2020.
  3. ↑ Cazzette - Beam Me Up , retrieved 2022-11-22
  4. ↑ "Avicii & Longtime Manager Ash Pournouri Part Ways | Billboard". Billboard . 2016-12-25. Archived from the original on 2016-12-25. Retrieved 2022-11-22.
  5. ↑ "DagensPS.se – Avicii-geniets tabbe: "Ville bara att de skulle konka"". Archived from the original on 10 July 2015. Retrieved 20 July 2015.
  6. 1 2 "Symposium-grundaren talar ut om tiden innan "Aviciis" bortgång". Breakit. Retrieved 11 January 2020.
  7. ↑ "Archived copyASH | Denniz Pop Awards". www.dennizpopawards.com. Archived from the original on 26 April 2019. Retrieved 11 January 2020.
  8. ↑ Lazarevic, Petar (2015-10-17). "The man behind Avicii: Meet Ash Pournouri". We Rave You. Retrieved 2022-11-22.
  9. ↑ Radio, Sveriges (9 July 2015). Arash "Ash" Pournouri - Sommar & Vinter i P1. sverigesradio.se (in Swedish). Retrieved 2022-11-22.
  10. ↑ Smirke, Richard (March 7, 2017). "Avicii's Former Manager Ash Pournouri Launches Fan-Driven Digital Talent Search Platform". Billboard . Archived from the original on June 12, 2025.
  11. ↑ "Arash Andreas POURNOURI personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-06-01.
  12. 1 2 "Hjärnorna bakom Brilliant Minds". Expressen. 9 June 2019. Archived from the original on 2 October 2019. Retrieved 11 January 2020.
  13. ↑ "Aviciis ex-manager backar Tik Tok-utmanare". 20 December 2019. Archived from the original on 21 December 2019. Retrieved 11 January 2020.
  14. ↑ AB, Breaking Media. "Techprofilens nya satsning – vill få dig att prenumerera på tuggummi (med vitaminer i)". www.breakit.se (in Swedish). Retrieved 2025-03-24.
  15. ↑ Colliander, Av Johan (2021-05-26). "Nytt veganmärke lanseras – med Joel Kinnaman". Food Supply SE. Retrieved 2025-03-24.
  16. ↑ Borowska, Izabella (2021-02-02). "Profilens nya satsning sålde slut direkt - tunga namn investerar". Ehandel.se (in Swedish). Retrieved 2025-03-24.
  17. ↑ "Ash Pournouri ny medlem i "Idol"-juryn: "Taggad"". Aftonbladet. 29 March 2024. Retrieved 20 September 2024.
  18. ↑ "2024 Ash Pournouri". Brilliant Minds. 2024-06-08. Retrieved 2025-03-07.
  19. ↑ Luo, Benny (2015-03-24). "Man Behind Avicii's Tremendous Success Reveals How He Deals With Haters". NextShark. Retrieved 2025-03-07.
  20. ↑ Mehrotra, Kriti (2024-12-31). "Arash "Ash" Pournouri: Where is Avicii's Ex-Manager Now?". The Cinemaholic. Retrieved 2025-03-24.
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