Asian Woman

Last updated
Asian Woman
EditorJ Wimal
Categories Fashion, Lifestyle
FrequencyQuarterly
Founded2000
CompanyJayson Emerald Media Corp. Ltd.
CountryUnited Kingdom
LanguageEnglish

Asian Woman is a fashion and lifestyle glossy catering to South-Asian women. The magazine was established in June 2000 [1] [2] and first released in 2001. [3] It was started by Smart Asian Media headed by Sarwar Ahmed and Samina Saeed. [2]

Since 2009 the magazine has branched out into a more diverse mainstream market with non-Asian cover stars including BBC Strictly Come Dancing star Alesha Dixon [4] and UK girl group Sugababes as part of a mission to "bring the beauty and appeal of Asian fashion and culture to a wider audience". [5]

In late 2011 the magazine hit national headlines with its decision to use the stars of The Only Way Is Essex , Jessica Wright, Sam Faiers and Lucy Meck on its Winter 2011 cover. [6] [7] The juxtaposition of what was seen as two opposing cultures fuelled an impassioned racism row. Comments on the official Facebook page branded the covers stars as “not Asian at all… it’s being fake tanned brown asian”, while a Twitter user posted: “well I just couldn't imagine the Asian community being appreciative of what #towie brings to the table". Asian Woman's Editor-in-Chief J Wimal responded to the debate on Twitter: “Rather impressed by the huge and mixed response to the new @AsianWomanMag cover and the impassioned debate that it's sparked... On the one hand a lot of people are appreciating our mission to bring the beauty and appeal of Asian fashion and culture to wider audience. On the other hand it's also unveiling a mass of ignorant opinions that are at best irrelevant, at worst horrifically prejudiced." [5] [8]

Less controversial cover stars include Bollywood superstar Aishwarya Rai, Slumdog Millionaire actress Freida Pinto, and British-Asian singer Jay Sean.

Asian Woman magazine is published by Jayson Emerald Media, which acquired it in 2013. [3] The company's stable of titles include Asian Bride, Asian Fashion, Asian Groom and Asian Home & Style. Asian Woman is the publisher's flagship title and has aided a number of mainstream brands in reaching the South-Asian market, including Harrods, Swarovski, Dior and L'Oréal.

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The ninth series of the British semi-reality television programme The Only Way Is Essex began airing on 2 June 2013 and included the 100th episode of the series which aired 12 June 2013. This was the first series not to feature both Mick Norcross and Debbie Douglas after their departure from the show during the previous series although Douglas made a cameo appearance in Episode 11. Both appeared in the show from series 2–8. It was also the first series not to include Kirk Norcross since he returned to the cast in series 7. On 12 April 2013, ahead of series, Lucy Mecklenburgh announced on Twitter that her relationship with Mario Falcone had ended. The series began with two The Only Way Is Marbs specials.

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The fifteenth series of the British semi-reality television programme The Only Way Is Essex was confirmed on 26 November 2014 when it had been announced that it had renewed for at least a further two series, the fourteenth and fifteenth. The series launched on 14 June 2015 with two Marbella specials. After the launch of the new series, it will be immediately followed by another one-off special "TOWIE: All Back to Essex" hosted by Mark Wright. It is the third series to feature on ITV's new channel ITVBe. As well as confirming the new launch date, it was confirmed that ITV had renewed their contract keeping the show for a further six series, taking it to Series 21. Ahead of the series it was announced that cast member Ricky Rayment had taken a short break from the show but would be back, however he did not return. It was also confirmed that Mario Falcone had been suspended from the show for the second time, this time after promoting slimming pills on social media. He returned during the fourth episode. This was the final series to feature long-running cast member Gemma Collins until her brief return for the Essexmas special, and first to include new cast member Pete Wicks.

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References

  1. Raj Baddhan (1 June 2012). "Asian Woman magazine celebrates 50th issue". Biz Asia. Retrieved 19 April 2020.
  2. 1 2 Alison Donnell (11 September 2002). Companion to Contemporary Black British Culture. Routledge. p. 479. ISBN   978-1-134-70024-0 . Retrieved 22 March 2017.
  3. 1 2 "Asian Woman magazine comes under new management". Manchester Evening News. 4 November 2010. Retrieved 22 March 2017.
  4. "I always thought I should marry an Asian man". Metro.
  5. 1 2 "TOWIE stars ignite racism row after posing for Asian Woman's magazine – yes really". Mirror. 22 December 2011.
  6. "Lucy, Jess and Sam adopt Asian fashion for photoshoot". Metro.
  7. "Lucy Meck, Sam Faiers and Jess Wright ditch Essex fashion for Bollywood chic". OK!.
  8. "TOWIE Girls Spark Racism Row After Posing For Asian Woman Magazine". Entertainment Wise. 2 June 2017.