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Auction chant (also known as "bid calling", "the auction cry", "the cattle rattle", or simply "auctioneering") is a rhythmic repetition of numbers and "filler words" spoken by auctioneers when taking bids at an auction. Auction chanting is a method of conducting live auctions frequently found in North America where it is practiced in English, Spanish, French and other languages. It is much less common outside North America,[ citation needed ] and the most notable exceptions within North America are auction houses with significant ties elsewhere in the world such as art brokerages. The chant consists of at least the current price, the asking price to outbid and words to keep the audience engaged. Auctioneers typically develop their own style, and competitions are held to judge them. Outside of auctions, the chant has been the subject of music and used in commercials and film.
The auction chant is a repetition of two numbers at a time which indicate the monetary amount involved with the sale of an item.
The first number is the amount of money which is currently being offered by a bidder for a given item. The second number is what the next bid needs to be in order to become the "high bidder", otherwise known as "the current man on". In between the numbers are "filler words" which are what the auctioneer says to tie the chant together making it smooth and rhythmic.
Filler words serve as a thinking point for both the auctioneer and the bidders. Filler words can serve to make a statement, ask questions, or can simply serve as a means of adding rhythm to the chant. Some typical filler words taught at auction schools, are "dollar bid", "now", and "will ya give me?". The typically taught chant for beginning auctioneers follows the pattern: "One dollar bid, now two, now two, will ya give me two? Two dollar bid, now three, now three, will ya give me three?", and continues in this fashion until the crowd stops bidding and the item is sold to the high bidder (automobile auctions have "reserves" or "minimum price" placed on all automobiles, so if the high bidder doesn't meet the reserve, they may be asked to raise their own bid in order to successfully purchase the vehicle in question).
Often prior to "closing the bidding" and selling an item, auctioneers will announce: "Going once, going twice, sold!" or "Going, going, gone!", followed by announcing the winning bid. Often auctioneers will stand at a lectern with a gavel, which they use to bang the lectern to end bidding on an item prior to announcing the winning bid. Slurring filler words to make multi-part filler word phrases is a key element, giving the illusion that the auctioneer is talking fast, meant to create more excitement and bidding anxiety among the bidding crowd.
Once auctioneers become experienced in the auction profession, they usually develop their own style with regards to unique filler words, unique rhythm, and variable speed of delivering the chant. Typically, automobile auctioneers at dealer-only auctions and livestock auctioneers are known for their high-speed chants.
Many chants are accompanied by the unique yelling of a "ringman" who is an assistant to the auctioneer in the "auction ring". Ringmen are themselves professionals. Because auctioneering can place considerable stress on the vocal cords over time, many auctioneers also choose to serve as ringmen, often alternating duties with one or more partner(s). Ringmen assist in spotting bids and communicating essential information back to the auctioneer.
Auctioneers also can participate in "competitions" which crown regional and world champion auctioneers based on their chants, which is common in the auto and livestock auction industry, but not limited to them. Ringmen can also compete in competitions. The National Auctioneers Association as well as state specific Auctioneer Associations hold annual Auctioneer "bid calling competitions". These organizations also hold Ringmen competitions.
Auction chants have found their way into the music and the entertainment arena, such as the 1956 song "The Auctioneer" by Leroy Van Dyke, which was about a relative of Van Dyke who was an auctioneer, and the 1995 hit single "Sold (The Grundy County Auction Incident)" by John Michael Montgomery. Radio commercials for the American Tobacco Company's brand, Lucky Strike cigarettes, featured tobacco auctioneer Lee Aubrey "Speed" Riggs's phrase "Sold, American!", which made its way into the 1940 film His Girl Friday . [1] [2]
The auction chant was explored in the 1976 documentary How Much Wood Would a Woodchuck Chuck , by Werner Herzog.
In an episode of The Simpsons titled Homer's Enemy (episode 23, season 8), an auctioneer sells an abandoned factory for a dollar after a comedic auction chant. [3]
On September 5, 2018, far-right activist Laura Loomer interrupted a House Energy and Commerce Committee hearing about social media to voice concerns about possible left-wing bias on the part of Twitter CEO Jack Dorsey. She was asked several times to sit down or leave, before Congressman Billy Long (R-MO), a certified auctioneer and member of the National Auctioneers Association, [4] [5] launched into an auction chant pretending to sell Loomer's cellphone which she was holding up to make a video. Loomer was escorted out and Long received laughter and applause from colleagues and attendees. [6] [7] [8]
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so. Shills can carry out their operations in the areas of media, journalism, marketing, politics, sports, confidence games, cryptocurrency, or other business areas. A shill may also act to discredit opponents or critics of the person or organization in which they have a vested interest.
An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition exist and are described in the section about different types. The branch of economic theory dealing with auction types and participants' behavior in auctions is called auction theory.
A Dutch auction is one of several similar types of auctions for buying or selling goods. Most commonly, it means an auction in which the auctioneer begins with a high asking price in the case of selling, and lowers it until some participant accepts the price, or it reaches a predetermined reserve price. This type of price auction is most commonly used for goods that are required to be sold quickly such as flowers, fresh produce, or tobacco. A Dutch auction has also been called a clock auction or open-outcry descending-price auction. This type of auction shows the advantage of speed since a sale never requires more than one bid. It is strategically similar to a first-price sealed-bid auction.
A Vickrey auction or sealed-bid second-price auction (SBSPA) is a type of sealed-bid auction. Bidders submit written bids without knowing the bid of the other people in the auction. The highest bidder wins but the price paid is the second-highest bid. This type of auction is strategically similar to an English auction and gives bidders an incentive to bid their true value. The auction was first described academically by Columbia University professor William Vickrey in 1961 though it had been used by stamp collectors since 1893. In 1797 Johann Wolfgang von Goethe sold a manuscript using a sealed-bid, second-price auction.
An English auction is an open-outcry ascending dynamic auction. It proceeds as follows.
A Japanese auction is a dynamic auction format. It proceeds in the following way.
A spectrum auction is a process whereby a government uses an auction system to sell the rights to transmit signals over specific bands of the electromagnetic spectrum and to assign scarce spectrum resources. Depending on the specific auction format used, a spectrum auction can last from a single day to several months from the opening bid to the final winning bid. With a well-designed auction, resources are allocated efficiently to the parties that value them the most, the government securing revenue in the process. Spectrum auctions are a step toward market-based spectrum management and privatization of public airwaves, and are a way for governments to allocate scarce resources.
A bidding fee auction, also called a penny auction, is a type of all-pay auction in which all participants must pay a non-refundable fee to place each small incremental bid. The auction is extended each time a new bid is placed, typically by 10 to 20 seconds. Once time expires without a new bid being placed, the last bidder wins the auction and pays the amount of that bid. The auctioneer profits from both the fees charged to place bids and the payment for the winning bid; these combined revenues frequently total more than the value of the item being sold. Empirical evidence suggests that revenues from these auctions exceeds theoretical predictions for rational agents. This has been credited to the sunk cost fallacy. Such auctions are typically held over the Internet, rather than in person.
Auction sniping is the practice, in a timed online auction, of placing a bid likely to exceed the current highest bid as late as possible—usually seconds before the end of the auction—giving other bidders no time to outbid the sniper. This can be done either manually or by software on the bidder's computer, or by an online sniping service.
Auction theory is an branch of applied economics that deals with how bidders act in auctions and researches how the features of auctions incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost. The confluence of the price between the buyer and seller is an economic equilibrium. Auction theorists design rules for auctions to address issues that can lead to market failure. The design of these rulesets encourages optimal bidding strategies in a variety of informational settings. The 2020 Nobel Prize for Economics was awarded to Paul R. Milgrom and Robert B. Wilson "for improvements to auction theory and inventions of new auction formats."
A multiunit auction is an auction in which several homogeneous items are sold. The units can be sold each at the same price or at different prices.
Ritchie Bros. Auctioneers (RBA), or simply Ritchie Bros., is a publicly traded Canadian company based in Westchester, Illinois. Its common shares are traded on the New York and Toronto stock exchanges.
Bidding is an offer to set a price tag by an individual or business for a product or service or a demand that something be done. Bidding is used to determine the cost or value of something.
Auction Network is a 24-hour Internet and cable television channel that allows viewers to participate remotely in auctions taking place throughout the world. Viewers become “virtual bidders” in live auctions of items, including automobiles, collectibles, million dollar thoroughbreds, art, wine collections, and sports and celebrity memorabilia, among other things, with a portion of proceeds occasionally being donated to charity.
The T206 Honus Wagner baseball card depicts the Pittsburgh Pirates' Honus Wagner, known as "The Flying Dutchman", a dead-ball era baseball player who is widely considered to be one of the best players of all time. The card was designed and issued by the American Tobacco Company (ATC) from 1909 to 1911 as part of its T206 series. Wagner refused to allow production of his baseball card to continue, either because he did not want children to buy cigarette packs to get his card, or because he wanted more compensation from the ATC. The ATC ended production of the Wagner card, and a total of only 50 to 200 cards were ever distributed to the public. In 1933, the card was first listed at a price value of US$50 in Jefferson Burdick's The American Card Catalog, making it the most expensive baseball card in the world at the time.
William Hollis Long II is an American politician and auctioneer who served as the U.S. representative for Missouri's 7th congressional district from 2011 to 2023. The district includes much of the southwestern quadrant of the state and is anchored in Springfield. It also includes Joplin and Branson.
Dan Dotson is an American auctioneer who has been in the auctioneering business since 1974. Dan and his wife, Laura Dotson, run American Auctioneers, a full service auction company in Riverside, California. Dan is best known for being the auctioneer on A&E Network's Storage Wars. In 2018, he auctioned off a unit containing $7.5 million in cash in a safe.
Laura Dotson is an American auctioneer who has been in the auctioneering business since 1988. She and her husband, Dan Dotson, run American Auctioneers, a full service auction company in Riverside, California. She is best known for being the auctioneer on A&E Network's Storage Wars.
Lee Aubrey “Speed” Riggs was an American tobacco auctioneer in Durham, North Carolina, United States. For more than three decades, Riggs appeared on the radio shows Your Lucky Strike Hit Parade and The Lucky Strike Program with Jack Benny for the American Tobacco Company as the voice of Lucky Strike cigarettes. Riggs' career came to an end in 1969, when the United States Federal Trade Commission banned tobacco advertising over all forms of broadcast media.
Laura Elizabeth Loomer is an American far-right political activist and internet personality. She was the Republican nominee to represent Florida's 21st congressional district in the 2020 United States House of Representatives elections, losing to Democrat Lois Frankel. She also ran in the Republican primary for Florida's 11th congressional district in 2022, narrowly losing to incumbent Daniel Webster. She has been described as espousing anti-Muslim, white nationalist and conspiracy theorist views.