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Nielsen TV ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.
The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
The television industry in India is very diverse and produces thousands of programs in many of India's official languages. More than half of all Indian households own a television. As of 2016, the country had over 857 channels of which 184 were pay channels.
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Television ratings in Australia are used to determine the size and composition of audiences across Australian broadcast and subscription television, primarily for the purpose of informing advertisers what programming is popular with the audience they are attempting to sell their product or service to.
OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services on a national basis.
A target rating point (TRP) is a metric used in marketing and advertising to indicate the percentage of the target audience reached by a campaign or advertisement through a communication medium. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel.
Médiamétrie, established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of everyday language; today, however, that brand is named Médiamat.
AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
TAM Media Research is a joint venture company between AC Nielsen and Kantar Media Research/IMRB. It is one of the two television Audience measurement analysis firms of India. Besides measuring television viewership, TAM also monitors advertising expenditure through its division AdEx India. It exists in the PR Monitoring space through another division – Eikona PR Monitor.
Direct-to-Home (DTH) television is a method of receiving satellite television by means of signals transmitted from direct-broadcast satellites. The Government of India permitted the reception and distribution of satellite television signals in November 2000. The first DTH service in the country was launched by Dish TV on 2 October 2003. DD Free Dish, the first free DTH service in India, was launched by public broadcaster Prasar Bharati in December 2004.
Puthiya Thalaimurai TV is a Tamil news channel headquartered at Chennai, Tamil Nadu, India. It is run by Chennai-based The New Generation Media Corporation, along with Puthiya Thalaimurai Magazine. The Channel is viewed channel in Tamil Nadu.
Rajya Sabha TV (RSTV) is a cable television network channel owned and operated by Rajya Sabha that covers the proceedings of Rajya Sabha. Apart from telecasting live coverage of Rajya Sabha proceedings, RSTV also brings incisive analysis of parliamentary affairs. While focusing on current national and international affairs, it provides a platform for knowledge-based programmes for the discerning viewer. The channel offers special attention to legislative business undertaken by the Parliament.
Kumkum Bhagya is an Indian drama television series produced by Ekta Kapoor's Balaji Telefilms. It premiered on April 15, 2014 on Zee TV. The series initially starred Sriti Jha, Shabbir Ahluwalia, Shikha Singh, Mugdha Chaphekar, Naina Singh and Krishna Kaul. In 2020, Reyhna Malhotra replaced Shikha Singh as Alia and Pooja Banerjee replaced Naina Singh as Rhea. Kumkum Bhagya is loosely based on Jane Austen's 1811 novel Sense and Sensibility.
Dangal is a Hindi-language general entertainment channel that broadcast the original programmes along with shows of some popular channels and off late shows.
Broadcast Audience Research Council (BARC) India is a joint industry body founded by stakeholder bodies that represent Broadcasters (IBF), Advertisers (ISA) and Advertising & Media Agencies (AAAI). It is also the world's largest television measurement science industry-body.
R. Bharat, officially known as Republic Bharat is a Hindi news vertical of Republic Media Network, launched on 2 February 2019. With the slogan 'Rashtra Ke Naam' The owner of the channel is Arnab Goswami and the editor of the channel is Shamsher Singh.
References
- ↑ Real-time TRP rating starts with DTH viewers The Financial Express
- ↑ New TV rating system to challenge TAM monopoly The Times of India
- ↑ aMap brings TV ratings online The Hindu , Business Line
- ↑ One Television Year in the World 2010 Eurodata TV Worldwide
- ↑ aMap chosen as audience measurement currency by Eurodata TV Worldwide IndianTelevision.com
- ↑ aMap tool to monitor broadcaster presence DNA Money