 |
| Aventus | |
|---|---|
| Fragrance by Olivier Creed | |
| Released | September 2010 |
| Label | Creed |
| Tagline | Bold, Spirited, Confident |
| Website | Aventus Collection |
Aventus is an eau de parfum launched by Paris-based perfume house Creed. The fragrance was released in September 2010 as part of the celebrations for Creed's 250th anniversary. [1]
Olivier Creed, the master perfumier for Creed, [2] claims that his inspiration for Aventus was the French military and political leader, Napoleon Bonaparte. As a result of this, many of the scents found within the fragrance have a link to Napoleon. For example, Blackcurrants from Corsica (where Napoleon was born), and Birch from Louisiana (which Napoleon ruled over for 4 years), are used. [3]
It was announced in Spring 2016, that a variation of the fragrance aimed at the female market, Aventus for Her, which would be released on June, 2016 in the UK, with a US release coming in November of the same year. [4]
Aventus costs $495 for 3.3oz as of April 2018.
Aventus is an example of a fruity chypre fragrance, [5] meaning it features mainly citrus based top notes, and animalic base notes, such as oakmoss or musk. Olivier Creed has stated that, unlike the majority of perfume houses, the Creed brand focuses more on the base notes, rather than the top ones. [6] The reason for this, they claim, is that focusing on the base notes means to fully appreciate the fragrance the wearer must take their time in order to fully understand it. The full note pyramid is as follows:
| Creed Aventus Note Pyramid [7] | ||||||
|---|---|---|---|---|---|---|
| Top | Apple | Blackcurrant | Pineapple | Bergamot | ||
| Middle | Juniper Berries | Birch | Patchouli | Jasmine | ||
| Base | Vanilla | Musk | Oakmoss | Ambergris | ||
| Creed Aventus for Her Note Pyramid [8] | ||||||
|---|---|---|---|---|---|---|
| Top | Green Apple | Violet Leaf | Pink Pepper | Calabrian Bergamot | ||
| Middle | Rose | Styrax | Mysore Sandalwood | |||
| Base | Peach | Cassis | Amber | Ylang Ylang | ||
Aventus has gathered some criticism over the years for their inconsistent batches. Where some batches are considered more fruity, others have been considered more smokey. Although there is no way to prove that the batches vary regarding the content of a certain ingredient, the amount of comments and reviews on social media platforms and the internet in general gives a strong indication that Aventus indeed varies from batch to batch. [9] [10] [11] [12]
| Creed Aventus ratings | ||||||
|---|---|---|---|---|---|---|
| Basenotes |   [13] | |||||
| Fragrantica | [14] | |||||
| John Lewis | [15] | |||||
| Liberty | [16] | |||||
| Nordstrom | [17] | |||||
Aventus garnered critical acclaim from fashion critics and the general public alike and has a rating of 4.5 out of 5 stars on the fragrance website Basenotes based on an average of 1312 votes. In terms of awards, Aventus won the Best Ever Men's Fragrance award in 2013 from Basenotes, [18] as well as Best Niche Fragrance at the Shortlist Grooming awards, [19] in addition to the Best New Male Fragrance in Limited Distribution prize at the 2011 COPRA (Cosmetic & Perfumery Retailers Association) Awards. [20] 2021, the Fragrance Foundation Austria awarded the prestigious perfume prize DUFTSTARS at a festive gala in the Museumsquartier in Vienna. [21]
Such was the success of Aventus, that Creed bill it as their most popular fragrance in their 250-year history, [22] whilst Erwin Creed would go on to say in an interview that without Aventus, Creed wouldn't have opened their boutique in Madison Avenue, New York City. [23]
L'Interdit was a perfume created in 1957 by Hubert de Givenchy. The word interdit is French for "forbidden." The parfumeur behind this feminine aldehydic-floral fragrance was Francis Fabron (1913–2005). It has a delicate, floral, powdery aroma. It contains notes of rose, jasmine, violet and, at the heart, a blend of woods and grasses.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
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