Nielsen Audio is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.
The television industry in India is very diverse and produces thousands of programs in many Indian languages. More than half of all Indian households own a television. As of 2016, the country had over 900 channels of which 184 were pay channels. National channels operate in Hindi and English, in addition to channels in several other languages including Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Odia, Punjabi, Assamese, Gujarati, Urdu, Bhojpuri, Kashmiri, Konkani and Haryanvi, among others. The Hindi, Telugu and Tamil language television industries are by far the largest television industries in India.
Television ratings may refer to:
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.
In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts. GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
Television ratings in Australia are used to determine the size and composition of audiences across Australian broadcast and subscription television, primarily for the purpose of informing advertisers what programming is popular with the audience they are attempting to sell their product or service to.
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population.
A target rating point is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel. This has an average limit between 0-3.0.
The Audience Appreciation Index (AI) is an indicator measured from 0 to 100 of the public's appreciation for a television or radio programme, or broadcast service, in the United Kingdom.
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
Audience Measurement & Analytics Limited (aMap) is an overnight TV audience measurement system that used to provide data on television in India such as demographics, ownership, and viewership. It also runs the AmapDigital, an overnight DTH (Direct-to-home) TV audience measurement panel. The data is now being provided by Broadcast Audience Research Council (BARC) India.
Livestreaming, live-streaming, or live streaming is the streaming of video or audio in real time or near real time. While often referred to simply as streaming, the real time nature of livestreaming differentiates it from other forms of streamed media, such as video-on-demand, vlogs, and YouTube videos.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films, and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Social media and television have a number of connections and interrelationships that have led to the phenomenon of Social Television, which is an emerging communication digital technology that centers around real-time interactivity involving digital media displayed on television. The main idea behind Social Television is to make television consumption a more active content experience for audiences. In the 2010s, social media platforms and websites allow for television shows to be accessed online on a range of desktop and mobile computer devices, smartphones and smart TVs that are still evolving today in the 2020s. Alongside this, online users can use social media websites to share digital video clips or excerpts from TV shows with fellow fans or even share an entire show online. Many social media websites enable users to post online comments on the programs—both negative and positive—in a variety of ways. Viewers can actively participate while watching a TV program by posting comments online, and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow viewers to watch downloaded digital files of TV shows or "stream" digital files of TV shows on a range of devices, both in the home and while on the go. In the 2020s, many television producers and broadcasters encourage active social media participation by viewers by posting "hashtags" on the TV screen during shows; these hashtags enable viewers to post online comments about the show, which may either be read by other social media users, or even, in some cases, displayed on the screen during the show.
PUT or Persons Using TV or People Using Television is television audience measurement term. It is used to quantify the total number of people in the target audience who are viewing television for more than five minutes during an average quarter-hour. PUT is generally expressed in percentage format. It is basically defined as the number or percentage of audience of the particular area's or market's persons that are watching television at a particular time. PUT was first given and used by Nielsen Media Research. It is used by media planners and buyers, advertisers to appropriate the ratings of channels when individual viewership is calculated. This term is usually used in the US to represent average percentage of People using TV across all channels within predefined time period. Media planners and advertisers used television ratings to broadcast programs on various channels to reach the target reach. PUT is a television rating used to analyze the television rating, which is used to strategize and evaluate television viewing on a particular daypart i.e. evening, prime-time, late night. A people meter is used to calculate the viewing habits of TV and cable audiences. PUT gets the ratings figures from people meter. PUT combines the viewing all persons watching the television in a particular house, rather than just reporting specific program viewing. The terms PUT and PVT can be used interchangeably in common usage.
Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. Viewership is predominantly North American; the Super Bowl is the most watched television broadcast in the United States every year.
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.
