Music video
The official music video to accompany the single's release was uploaded to YouTube on 15 August 2013. [1] Although another video was first uploaded on 27 October 2013, which has over 50 million views as of March 2025. [2] There was an earlier music video, uploaded to YouTube on 27 April 2012. [3] While the Azonto dance is a specifically African phenomenon, the music video insights international sentiment within it. African culture is juxtaposed with whiteness and more westernized tendencies. Fuse ODG himself wears African prints and giant clay beads, but also a statement cap and Aviators. Similarly, the featured dancers can be seen wearing clothes varying from dashikis to suits to rompers to jeans, displaying an incredible variety of global trends. [4]
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