| Company type | Private |
|---|---|
| Industry | Consumer electronics |
| Founded | 2014 |
| Founder | Aman Gupta, Sameer Mehta [1] |
| Headquarters | New Delhi, India |
Key people | Aman Gupta, Co-founder and CMO [2] Sameer Mehta, Co-founder and Chief Product Officer |
| Products | Audio equipment, Smartwatches, Mobile accessories |
| Revenue | ₹3,000 crore (approx. US$360 million) (FY 2023) [3] |
| Owner | Imagine Marketing Ltd. |
Number of employees | 1,000+ (as of 2024) |
| Website | boat-lifestyle.com |
boAt Lifestyle(stylized as boAt) is an Indian consumer electronics brand that specializes in audio technology and wearable accessories. Founded in 2014, the company is best known for its range of electronic products including earphones, headphones, smartwatches, speakers, and mobile accessories. boAt has grown rapidly to become one of India’s leading wearable and audio brands. [4] [5] [6] [7] [8] Boat Lifestyle is the 5th largest wearable brand in the world. [9] [10]
boAt was founded in 2014 by Aman Gupta and Sameer Mehta under the parent company Imagine Marketing Services Pvt. Ltd. Headquartered in New Delhi, the brand entered the market with a focus on affordable yet fashionable consumer tech products. Its early success was driven by the popularity of its audio equipment, especially wired and wireless earphones.
boAt’s marketing strategy heavily revolves around celebrity endorsements and social media. Brand ambassadors have included prominent Indian celebrities such as Kartik Aaryan, Kiara Advani, Hardik Pandya, and Shikhar Dhawan. The company also sponsors music festivals, e-sports events, and has partnered with the Indian Premier League (IPL) teams for branding.
boAt refers to its consumers as “boAtheads,” creating a lifestyle identity around its products.
As of the early 2020s, boAt has consistently ranked among the top 5 wearable brands globally in terms of units shipped, according to market research reports. It has also led the Indian TWS (true wireless stereo) and wearables market in several quarters.
The brand operates primarily through online marketplaces such as Amazon and Flipkart, although it has also expanded into offline retail and D2C (direct-to-consumer) platforms.
boAt has attracted investment from venture capital firms such as Warburg Pincus, Qualcomm Ventures, and InnoVen Capital. In 2021, the company filed preliminary papers for an IPO but later postponed the listing due to market conditions.