Babybel

Last updated
Babybel
Babybel WikiCheese 04 Lokal K.jpg
Country of origin France (produced worldwide)
Source of milk Cow
PasteurisedYes
TextureSemi-hard
CertificationTrademarked brand name
Commons-logo.svg Related media on Commons

Mini Babybel is a brand of small snack cheese products that are individually packaged and available in various flavors. It is a product of Le Groupe Bel ( French for 'The Bel Group'), a company with roots in the Jura region of France, started by Jules Bel in 1865. [1] Half of the global production of Mini Babybel is made in Évron, a commune in the northwest of France. [2]

Contents

In the United States, Le Groupe Bel produces the Mini Babybel cheeses in Kentucky. [3] In March 2016, Bel Brands USA opened a new plant in Brookings, South Dakota. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels per day. [4] In July 2018, Le Groupe Bel announced that the company had 12,700 employees in 30 subsidiaries around the world and that their first Canadian production facility would be in Quebec. [5]

Products

The "Original", most popular, [6] Mini Babybel is an Edam-style cheese made from pasteurised milk, rennet, lactic ferments, and salt. [7] It is made using traditional Edam-making processes, except that rennet from vegetarian – rather than animal – sources is used. It is also naturally lactose-free. [7] [8]

Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in a blend of colored paraffin and microcrystalline wax, [9] inside of a cellophane wrapper made of wood pulp, cotton, or "other vegetation." [7]

The red wax encasement being removed from a Babybel cheese Mmbover cheesedisk.jpg
The red wax encasement being removed from a Babybel cheese

Flavors (with corresponding wrapping colors)

Babybel plant-based cheese Babybel plant-based vegan cheese.jpg
Babybel plant-based cheese
FlavourColourReferences/comments
"Original" Edam Red (all locations)
"Light" EdamRed, with light blue stripe on red cellophane (all locations)Sponsored by WeightWatchers in Canada [10]
Organic Edam
  • Light Green and White, with "Bio" in green letters (Belgium, France, Netherlands, Portugal, United Kingdom)
  • Light Green and Red, with "Bio" in green letters (Slovakia)
Vegetarian
Cheddar
  • Black (Canada, United States)
  • Orange (Australia – discontinued)
  • Purple (Belgium, Denmark, Finland, France, Ireland, Norway, Slovakia, Spain – discontinued, Sweden, Switzerland, United Kingdom)
[11]
Emmental Yellow (Belgium, Canada – discontinued, France, Germany, Greece, Ireland, Slovakia, Spain – discontinued, United Kingdom, United States - discontinued)
Gruyere Yellow (Canada, Switzerland) [11]
Goat's cheese Green (Canada – discontinued, France – discontinued, Ireland – discontinued, United Kingdom – discontinued)
Gouda
  • Brown/Orange (Canada, Germany, Norway – discontinued, United States)
  • Yellow (Ireland – discontinued, United Kingdom – discontinued)
Monterey Jack Turquoise (United States) [12]
Mozzarella Green (United States, Canada – discontinued, Greece – discontinued) [11]
"Sharp Original" (cheese type unknown)Magenta (United States)
"High Protein"Black (Australia, Belgium, Czechia, Germany, Italy – discontinued, Netherlands – discontinued, Portugal, Norway)
Plant-Based Cheese Green wax, green wrap with leaves (Canada, Netherlands, Switzerland, United Kingdom, United States) Vegan. Appears in a pouch instead of a net bag. Made with a "blend of coconut oil and starch." [13]
Plant-Based "White Cheddar"Green wax, dark green wrap with leaves (United States)Vegan. Appears in a pouch instead of a net bag. Made with coconut oil and starch. [14]

Babybel products

Babybel mini rolls in pixelated plastic packaging Babybel mini roll 1.jpg
Babybel mini rolls in pixelated plastic packaging

Advertising

An advertising jingle associated with the product plays on the lyrics of the song "Barbara Ann" by The Regents. Use of said jingle started in France in the end of the 1970s, and then emerged to other parts of Europe and French-Canada by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese.

The advertising for Babybel in the UK in the late 1990s and early 2000s had the slogan "Too tasty to share".

As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their adverts, where the band rerecorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses. [15] [16]

Related Research Articles

<span class="mw-page-title-main">Edam cheese</span> Semi-hard Dutch cheese

Edam is a semi-hard cheese that originated in the Netherlands, and is named after the town of Edam in the province of North Holland. Edam is traditionally sold in flat-ended spheres with a pale yellow interior and a coat, or rind, of red paraffin wax. Edam ages and travels well and hardens, instead of spoiling, for an extended time. These qualities made it the world's most popular cheese between the 14th and 18th centuries, both at sea and in remote colonies.

<span class="mw-page-title-main">Curd</span> Result of curdling milk

Curd is obtained by coagulating milk in a sequential process called curdling. It can be a final dairy product or the first stage in cheesemaking. The coagulation can be caused by adding rennet, a culture, or any edible acidic substance such as lemon juice or vinegar, and then allowing it to coagulate. The increased acidity causes the milk proteins (casein) to tangle into solid masses, or curds. Milk that has been left to sour will also naturally produce curds, and sour milk cheeses are produced this way.

<span class="mw-page-title-main">Cheese curd</span> Unaged curdled milk product

Cheese curds are moist pieces of curdled milk, eaten either alone as a snack, or used in prepared dishes. They are most often consumed throughout the northern United States and Canada. Notably, cheese curds are popular in Quebec, as part of the dish poutine, and in Wisconsin and Minnesota where they can be served breaded and deep fried. Curds are sometimes referred to as "squeaky cheese" or fromage en grain.

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<span class="mw-page-title-main">Goldfish (cracker)</span> Fish-shaped cracker

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<span class="mw-page-title-main">The Laughing Cow</span> Brand of processed cheese products

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<span class="mw-page-title-main">Humpty Dumpty Snack Foods</span> American food company

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<span class="mw-page-title-main">Leerdammer</span> Dutch cheese

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<span class="mw-page-title-main">Évron</span> Commune in Pays de la Loire, France

Évron is a commune in the Mayenne department in north-western France. On 1 January 2019, the former communes Châtres-la-Forêt and Saint-Christophe-du-Luat were merged into Évron. Évron is noted for the Basilica of Notre-Dame de l'Épine, formerly the church of the suppressed Évron Abbey, with 13th-century wall paintings and Aubusson tapestries. The nave and tower of the church date from the 11th century; the rest of the structure dates from the 18th century

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References

  1. "A Behind the Scenes Look at the Bel Saga". Le Groupe Bel.
  2. Robin, Claire (2018-08-08). "Agroalimentaire. Bel voit grand pour son mini Babybel en Mayenne". Ouest-France. Retrieved 2020-04-24.
  3. Hall, Trish (1987-04-22). "American Beckons to Foreign Foods". The New York Times. Retrieved 2018-03-13.
  4. Associated Press (2016-03-05). "Brookings Mini Babybel cheese plant part of South Dakota push to boost dairies, milk products". Fox Business.
  5. The Canadian Press (2018-07-13). "First Canadian Mini Babybel plant to be built in Quebec". Global News.
  6. "Mini Babybel® Original". Babybel Greece (in Greek). 2016-04-27. Retrieved 2023-08-27.
  7. 1 2 3 "FAQS". Babybel UK. Retrieved 2023-08-27.
  8. Arla Foods amba. "Edam | Everything you need to know about Edam cheese". Castello Cheese. Retrieved 2023-08-27.
  9. "FAQ". Babybel Canada. 2016-01-26. Retrieved 2022-01-26.
  10. "Hungry Girl Goes... In Search of "2 for 1" Snacks (PointsPlus® Bargain Combos!)". Weight Watchers. Retrieved 2019-04-09.
  11. 1 2 3 "Mini Babybel: The perfect snack". Babybel Canada. Retrieved 2019-04-09.
  12. "Babybel Monterey Jack Cheese | Babybel®". Babybel USA. Retrieved 2023-08-27.
  13. "Babybel® Plant-Based". Bel UK. Retrieved 2023-08-27.
  14. "Plant-Based White Cheddar Cheese | Babybel®". Babybel USA. Retrieved 2023-08-27.
  15. Chrisafis, Angelique (2012-08-08). "Babybel maker apologises for 'clumsy' gaffe". The Guardian (UK). Retrieved 2013-11-28.
  16. "Campaigners call for Babybel boycott after mental illness 'insult'". The Independent (UK). 9 August 2012. Retrieved 2013-11-28.