Bait 3D

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Bait 3D
Bait3D poster.jpg
Theatrical release poster
Directed by Kimble Rendall
Written by
Produced by
  • Gary Hamilton
  • Todd Fellman
  • Peter Barber
Starring
CinematographyRoss Emery
Edited by Rodrigo Balart
Music by
  • Joe Ng
  • Alex Oh
Production
companies
Distributed by
Release dates
  • 5 September 2012 (2012-09-05)(Venice)
  • 20 September 2012 (2012-09-20)(Australia)
  • 29 November 2012 (2012-11-29)(Singapore)
Running time
93 minutes
Countries
  • Australia
  • Singapore
LanguageEnglish
Budget$20 million
Box office$32.5 million

Bait 3D is a 2012 3D disaster horror film directed by Kimble Rendall and written by John Kim and Russell Mulcahy. [a] [1] [2] It stars Sharni Vinson, Phoebe Tonkin, Xavier Samuel, Julian McMahon, Cariba Heine, Alex Russell, Lincoln Lewis, Alice Parkinson, and Dan Wyllie as a group of people trapped in a flooded supermarket by a tsunami and hunted by great white sharks.

Contents

A co-production between Australia and Singapore, Bait 3D premiered at the Venice Film Festival on 1 September 2012, before being released theatrically on 20 September 2012 in Australia and 29 November 2012 in Singapore. It received mixed reviews but was a commercial success, grossing $32.5 million [3] on a budget of $20 million. [4]

Plot

In Australia, hungover lifeguard Josh is woken up by his friend and fellow lifeguard Rory, who asks Josh if he regrets proposing to Rory's sister Tina. Josh visits Tina, who discusses their upcoming move to Singapore. As Rory enters the ocean to set a buoy for Josh, a great white shark kills a man in the water. Alerted to the danger, Josh quickly takes a jet ski to save Rory, who is killed by the shark before Josh reaches him.

A year later, Josh works for a supermarket in Coolangatta. While stocking shelves with his co-worker Naomi, he sees Tina and her new boyfriend Steven returning from Singapore. At the same time, teenagers Kyle and Heather are making out in their car. A young woman named Jaime is caught shoplifting and temporarily evades the security guard by meeting up with her boyfriend Ryan, who also works at the store. Store manager Jessup catches up with her, fires Ryan, and calls the police. Arresting officer Todd arrives and is revealed to be Jaime's father. Jessup is suddenly held at gunpoint by a robber named Doyle. Tensions escalate and Doyle's masked partner appears, shooting assistant manager Julie.

At the height of the commotion, a tsunami wave descends on the city and floods the supermarket. Doyle's partner is killed by the flood, and the survivors are forced to take shelter on top of shelving units. As they try to find a way out, security guard Bob is dragged underwater and killed. It becomes apparent that a 12 ft (3.7 m) great white shark has been washed into the store by the tsunami, and a broken wire threatens to electrocute them all. Steven volunteers to shut off the power and the others dress him in crude armor made of shopping carts and shelves to protect him from the shark. He succeeds, but loses his oxygen tube and drowns. Despite their previous conflicts, the survivors work together to get Jessup into a ventilation shaft to find help. Crabs slide out of the vent, startling Jessup and causing him to fall back. He manages to grab hold onto the vent, but the shark jumps out of the water and bites him in half.

Kyle, Heather, and Ryan have been cut off from the others and are trapped in the parking garage, surviving the flooding as their cars were sealed when the water hit. Ryan helps the couple escape from their flooded car, but a second great white shark is revealed to have entered the parking garage. Kyle abandons Heather's Pomeranian dog Bully, and they manage to get to temporary safety. After several unsuccessful attempts at luring the shark away, Ryan decides to join them on top of his flipped van, but the shark chases him. Ryan successfully climbs onto the van, but Kyle falls and is eaten.

Inside the supermarket, the remaining group makes a plan to catch the first shark so they can swim to safety. Jaime manages to swim to the butcher section and grab a hook with meat to use as bait. The shark does not go for the bait, so fellow survivor Kirby grabs a hook and puts it through Naomi's shirt, using her as bait. Kirby is revealed to be Doyle's partner, who changed out of his clothes and mask so the others wouldn't know his identity. Doyle stabs Kirby with a makeshift harpoon and throws him into the water with the hook. Naomi is pulled from the water as the shark devours Kirby, catching its jaw on the hook and ensnaring itself in the trap. Josh apologizes to Tina, feeling guilty over Rory's death, but Tina reassures him and kisses him.

Bully is found alive in the parking garage, and Heather's newfound hope inspires Ryan to start banging on the pipes, calling for help. Jaime hears Ryan's call and goes to rescue him with Josh. Below, they are alerted to the second shark's presence. Josh and Jaime find her dad's car, which has a shotgun and taser inside. Josh kills the shark with the shotgun, and the four of them get back into the supermarket. A tremor strikes as they are all swimming to the entrance, breaking the first shark loose. Josh kills it with the taser as Doyle finds a truck jammed in the entrance and rigs it to explode, breaking a hole in the debris and freeing them. The survivors leave the supermarket, reaching the severely damaged city, and Tina asks Josh what to do next.

Out at sea, a seagull swoops low over the water, and a shark jumps out and devours it.

Cast

Production

Initially, Russell Mulcahy was going to direct the film; however, his involvement with the television series Teen Wolf made this impractical, and so he hired Kimble Rendall to direct instead. [5] The film began shooting on 29 November 2011. [6] Three animatronic sharks were used for filming. [5] Although Rendall wanted to entirely avoid using computer-generated imagery, the budget necessitated that some scenes required its use. [5]

Release

Bait had its premiere at the Venice Film Festival where it was shown out of competition on 1 September 2012. The film was released theatrically on 20 September 2012 Australia and on 29 November 2012 in Singapore. [6]

The film was released on DVD in Australia on 16 January 2013 without the "3D" subtitle as Bait; it was only released in 3D on Blu-ray.

Reception

On the review aggregator website Rotten Tomatoes , 47% of 36 critics' reviews are positive, with an average rating of 4.7/10.The website's consensus reads: "Bait isn't entirely lacking in the shark action department, but a silly story and thinly sketched characters may leave audiences bored between bloody attacks." [7] [8] Margaret Pomeranz rated the film 3.5/5 stars and said it would appeal to a specific genre audience, while David Stratton rated it 2.5/5 stars and criticized the film for not investing the audience in its characters. [9] Others, such as Jake Wilson of The Age , saw it as a film that is somewhat enjoyable on the basis of being an "awful" film. [10]

Sequel

Production of a sequel called Deep Water , about a plane en route from China to Australia crashing in the Pacific Ocean, was scrapped in 2014 due to "uncomfortable similarities" to the disappearance of Malaysia Airlines Flight 370. [11] [12] In 2023, musician Gene Simmons and film producer Gary Hamilton co-founded Simmons/Hamilton Productions, a branch of Hamilton's production company Arclight Films; it was subsequently announced that Deep Water would be revived to serve as the company's first project. Directed by Renny Harlin [13] and starring Aaron Eckhart and Ben Kingsley, [14] the film is set for release in May 2026.

Notes

  1. Additional writing by Duncan Kennedy, Justin Monjo, Shayne Armstrong, and S. P. Krause.

References

  1. Gibron, Bill (18 September 2012). "The 10 Greatest Shark Films of All Time". PopMatters . Archived from the original on 26 May 2013. Retrieved 14 November 2019.
  2. Vagg, Stephen (22 October 2025). "Bite on this! Why we're obsessed with bloody shark flicks". InDaily Qld. Retrieved 22 October 2025.
  3. "Bait 3D". Box Office Mojo.
  4. Swift, Brendan (2 October 2012). "Bait 3D continues to struggle at local box office". If.com.au. Archived from the original on 13 October 2012.
  5. 1 2 3 Barton, Steve (14 September 2012), "Exclusive: Director Kimble Rendall Talks Sharks in a Supermarket for Bait 3D, Blowback and More", Dread Central
  6. 1 2 Elley, Derek (20 September 2012). "Bait". Film Business Asia. Archived from the original on 19 May 2013. Retrieved 1 October 2012.
  7. "Bait 3D". Rotten Tomatoes . Fandango Media . Retrieved 30 March 2025.
  8. "Bait". Rotten Tomatoes. Retrieved 30 March 2025.
  9. Pomeranz, Margaret; Stratton, David. "Bait". At the Movies . Archived from the original on 11 May 2016. Retrieved 11 September 2015.
  10. Wilson, Jake (20 September 2012). "Bait not quite dead in the water". The Age . Retrieved 11 September 2015.
  11. "Film Deep Water about a China plane crash shelved due to missing Malaysia Airlines flight MH370". AAP/News Corp Australia. 25 March 2014.
  12. "Aussie Flight Disaster Film 'Deep Water' Shelved Over Eerie Resemblance to Missing Malaysia Flight". The Hollywood Reporter . 24 March 2014.
  13. "Gene Simmons Launches Production Company With Arclight Films Chairman Gary Hamilton, Renny Harlin Shark Thriller Set as First Project". Variety. Retrieved 30 January 2024.
  14. "Ben Kingsley and Aaron Eckhart are filming 'Deep Water' in Gran Canaria". Canarian Weekly. 13 December 2023. Archived from the original on 30 January 2024. Retrieved 30 January 2024.