Banda Agency

Last updated
Banda Agency
Industry creative agency
Founded2011;11 years ago (2011) in Kyiv, Ukraine
FounderPasha Vrzheshch, Yegor Petrov, Yaroslav Serdyuk
Headquarters
Kyiv
,
Ukraine
Number of employees
70
Website banda.agency

Banda Agency is a Ukrainian creative agency founded by Yegor Petrov, [1] Pasha Vrzheshch [2] and Yaroslav Serdyuk [3] [4] in September 2011. Banda is known for its projects of Ukrainian brands Ukraine NOW [5] and Be Brave Like Ukraine, the development of brands for Eurovision Song Contest 2017 and Chernobyl Exclusion Zone. [6] The agency's work has received D&AD, Red Dot and Epica Awards.

Contents

History


One of the most successful projects of the Banda Agency is the branding of the Eurovision Song Contest, which took place in Kyiv in 2017. [4] Specialists of the agency together with the design studio Republique has developed a unique symbolism, based on the visual image of a traditional Ukrainian necklace. For this work, the team received the Cannes Lions International Festival of Creativity. [4]

Ukraine NOW Ua now-logo SVG 2.svg
Ukraine NOW

In 2018, Banda Agency developed the first branding for Ukraine in 27 years of independence. [4] The brand was approved by the Cabinet of Ministers at a meeting on May 10. [5] Ukraine NOW brand images are used as part of the “One Voice” strategy. In particular, on the Facebook cover, branding is used by the Ministry of Information Policy of Ukraine, the government portal, the office of the Deputy Prime Minister for European and Euro-Atlantic Integration. [5] For the development of branding for Ukraine, Banda Agency received an award at the Red Dot Design Award 2018 design competition in the Corporate Identity category. [5]

In 2021, the agency developed the branding of the Chernobyl Exclusion Zone, with the support of the Ministry of Environmental Protection and Natural Resources of Ukraine, the State Agency for the Management of the Exclusion Zone and the State Tourism Development Agency. [6] The “disappearing” logo is based on the shape of the reactor surface, as the starting point for the existence of the logo. [6] And every year the image changes and gradually disappears. The end point of the existence of the logo is 2064, when the Chernobyl Power Plant will be completely decommissioned. [6]

Be Brave Like Ukraine Be Brave Like Ukraine.jpg
Be Brave Like Ukraine

In 2022, during Russian invasion of Ukraine, Banda Agency developed the communication campaign Be Brave Like Ukraine, [7] together with the Office of the President of Ukraine, the Ministry of Culture and Information Policy, the Ministry of Digital Transformation. [8] The campaign is designed to highlight the main feature of Ukrainians. Dozens of Ukrainian brands and companies joined the project. Meanwhile, billboards Be brave Like Ukraine can already be seen on the streets of Canada, Poland, Germany, Italy, Austria, the United Kingdom, Spain, the United States and other countries. [9]

Awards

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References

  1. ↑ Басейн, бар і тераса в офісі Banda Agency / The Village Україна, 2 августа 2018
  2. ↑ Banda прямує в небо / НВ, 14 февраля 2019
  3. ↑ Ярослав Сердюк / MMR.ua
  4. 1 2 3 4 "Banda Agency: як креативна агенція, створена друзями, підкорила український рекламний ринок". Channel 24. 2020-10-28.
  5. 1 2 3 4 "Banda i Red Dot: як живе брендинг Ukraine NOW". the-village.com.ua. The Village Україна. 2018-08-16.
  6. 1 2 3 4 "Чорнобильська зона відчуження отримала офіційні бренд і логотип". Ukrinform. 2021-02-19.
  7. ↑ Ihor Berezhanskyi (2022-04-19). "Be brave like Ukraine: світ заполонили білборди з рекламою сміливості українців". tsn.ua. Television Service of News.
  8. ↑ Ihor Panchenko (2022-04-09). "Сміливість — бренд України. Banda, Мінцифри та Офіс Президента запустили міжнародну рекламну кампанію України". vctr.media. Vector.
  9. ↑ "Українська сміливість стала брендом. Великий бізнес долучився до кампанії у всьому світі". rubryka.com. Rubryka. 2022-04-23.
  10. ↑ Ukraine NOW та ще 6 проектів Banda Agency, що отримали нагороду в Red Dot. ВІДЕО / Украинская правда, 20 августа 2018
  11. ↑ "Banda i Red Dot: як живе брендинг Ukraine NOW". the-village.com.ua. The Village Україна. 2018-08-16.
  12. ↑ "Емоції переможця: Павло Вржещ із Banda Agency коментує революційну перемогу на Cannes Lions 2018 / ТСН, 20.06.2018". Archived from the original on 2018-09-30. Retrieved 2018-09-29.
  13. ↑ "Banda отримала 6 нагород Red Dot: за брендинг NAMU та Brave! Factory Festival". The Village Україна. 2019-07-31. Archived from the original on 2021-12-15. Retrieved 2021-05-28.
  14. ↑ "Banda стала найкращою агенцією у Центральній та Східній Європі за версією Epica". The Village Україна. 2019-12-06. Retrieved 2021-05-28.
  15. ↑ "Banda Agency стало самым эффективным независимым агентством в мире". Marketing Media Review. 2015-04-08. Archived from the original on 2021-03-01. Retrieved 2021-04-03.
  16. ↑ "Агентство Banda стало самым эффективным независимым агентством в мире". AIN.UA. 2020-06-09. Archived from the original on 2020-06-10. Retrieved 2021-04-03.
  17. ↑ "Banda стала найкращою агенцією у Центральній та Східній Європі за версією Epica". The Village Україна. 2019-12-06. Archived from the original on 2021-12-15. Retrieved 2021-05-28.
  18. ↑ Dmytro Demchenko (2019-12-06). "Banda была признана лучшим агентством в Центральной и Восточной Европе по версии Epica Awards". ain.ua. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  19. ↑ "Рейтинги ефективності за підсумками Effie Awards Ukraine 2019". vrk.org.ua. 2019-12-17. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  20. ↑ "Агентство року 2019". vrk.org.ua. 2019-12-17. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  21. ↑ "Vanishing Branding for Exclusion Zone". dandad.org. D&AD. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  22. ↑ "Українські дизайнери взяли золото каннського фестивалю Young Lions". the-village.com.ua. The Village Україна. 2021-06-17. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  23. ↑ Anastasia Shkalyova (2021-07-16). "Креативники з Banda взяли золото на міжнародному конкурсі Young Glory". vctr.media. Vector. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  24. ↑ "Chornobyl Vanishing Logo". goldendrum.com. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  25. ↑ "Известны украинские победители Epica Awards 2021". sostav.ua. 2021-12-10. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
  26. ↑ "Epica Awards 2021 назвал победителей". mmr.ua. 2021-12-10. Archived from the original on 2021-12-15. Retrieved 2021-12-15.
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