Design and Art Direction

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Design and Art Direction
AbbreviationD&AD
Formation1962;62 years ago (1962)
Legal status Charity
Headquarters Spitalfields, London
Region served
UK and worldwide
Key people
Tim Lindsay
(Chairman)
Dara Lynch
(CEO)
Kwame Taylor-Hayford
(President)
Website dandad.org

Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.

Contents

History

Origins (1962–1977)

D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with the Royal College of Art in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-president Alan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce.

Introduction of Student Awards (1978–1990)

D&AD education programmes continued to grow in 1978 when Dave Trott set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty of Bartle Bogle Hegarty, the Student Awards were launched. [1] Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.[ citation needed ] Afterward, the ceremony did come back under one roof, where it has remained.

Move to Graphite Square, Vauxhall (1990–2012)

D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 with Rewind, a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria & Albert Museum.

A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ for Guinness for its visuals. [2] This was matched five years later by ‘Grrr’, Wieden + Kennedy London's work for Honda UK. In 2006 another milestone was set as leoburnett.com won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year, Apple Inc. won a Black Pencil for the iMac and the first-generation iPhone. [3]

Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design group Fabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.

50th year and beyond (2012–present)

In 2012, D&AD moved to a location on Hanbury Street.[ citation needed ] It celebrated its 50th anniversary in 2012 by honouring the most successful award-winners in its history with a special edition Taschen D&AD Annual featuring 50 different covers. [4]

In 2017, D&AD moved to a new office and event space on Cheshire Street, London. [5]

In October 2024, D&AD appointed its first US-based President, Kwame Taylor-Hayford. [6]

D&AD Pencil Awards

The following are the D&AD Pencil award levels: [7]

D&AD presidents

Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.

Name [8] [9] CategoryYear
Edward Booth-Clibborn Advertising1963
Bob Gill Design1964
Derek Birdsall Design1965
Terence Conran Design1966
David Puttnam Advertising1967
Bob Brooks Advertising1968
Michael Peters Design1969
Brian Byfield Advertising1970
Michael Wolff Design1971
David Hillman Design1972
Chris Wilkins Advertising1973
Alfredo Marcantonio Advertising1974
David Abbott Advertising1975
Alan Parker Advertising1976
John Salmon Advertising1977
Gerry Moira Advertising1978
Andrew Cracknell Advertising1979
Lord Snowdon Advertising1980
Martin Boase Advertising1981
Marcello Minale Design1982
Tony Brignull Advertising1983
Rodney Fitch Design1984
Jeremy Myerson Design1985
John McConnell Design1986
Jeremy Sinclair Advertising1987
Gert Dumbar Design1988
John Hegarty Advertising1989
Ron Brown Advertising1990
Martin Lambie-Nairn Design1991
Tim Delaney Advertising1992
Aziz Cami Design1993
Adrian Holmes Advertising1994
Mary Lewis Design1995
Graham Fink Advertising1996
Mike Dempsey Advertising1997
Tim Mellors Advertising1998
Richard Seymour Design1999
Larry Barker Advertising2000
David Stuart Design2001
Peter Souter Advertising2002
Michael Johnson Design2003
Nick Bell Design2004
Dick Powell Design2005
Dave Trott Advertising2006
Tony Davidson Advertising2007
Simon Waterfall Design2008
Garrick Hamm Design2009
Paul Brazier Advertising2010
Simon Sankarayya Design2011
Rosie Arnold Advertising2012
Neville Brody Design2013
Laura Jordan-Bambach Advertising2014
Andy Sandoz Advertising2015
Bruce Duckworth Design2016
Steve Vranakis Advertising2017
Harriet Devoy Design2018
Kate Stanners Advertising2019
Naresh Ramchandani Design2020
Rebecca WrightEducation2021
Richard BrimAdvertising2022
Jack RenwickDesign2023
Kwame Taylor-HayfordDesign2024

See also

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References

  1. ↑ D&AD (2012). 50 years. Köln: Taschen. p. 23. ISBN   9783836539364.
  2. ↑ "Copy makes headlines". Telegraph.co.uk. Retrieved 7 October 2016.
  3. ↑ The New York Times (2 June 2008). "People and Accounts of Note". The New York Times. ISSN   0362-4331 . Retrieved 7 October 2016.
  4. ↑ "D&AD 50th Annual: original cover artwork by 50 design legends up for sale". Telegraph.co.uk. Retrieved 7 October 2016.
  5. ↑ "Take a look at the exciting new home of D&AD". Creative Boom. 2 June 2017. Retrieved 8 October 2024.
  6. ↑ "D&AD names Kwame Taylor-Hayford as President". shots. Retrieved 8 October 2024.
  7. ↑ "D&AD Pencils". dandad.org. Retrieved 28 August 2020.
  8. ↑ "What is D&AD?".
  9. ↑ D&AD (2012). D&AD 50. ISBN   9783836539364 (Taschen GmbH, December 2012)

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