Abbreviation | D&AD |
---|---|
Formation | 1962 |
Legal status | Charity |
Headquarters | Spitalfields, London |
Region served | UK and worldwide |
Key people | Tim Lindsay (Chairman) Dara Lynch (COO) Rebecca Wright (President) |
Website | dandad.org |
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. [1]
D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with the Royal College of Art in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-president Alan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce.
D&AD education programmes continued to grow in 1978 when Dave Trott set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty of Bartle Bogle Hegarty, the Student Awards were launched. [2] Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.[ citation needed ] Afterward, the ceremony did come back under one roof, where it has remained.
D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 with Rewind, a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria & Albert Museum.
A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ for Guinness for its visuals. [3] This was matched five years later by ‘Grrr’, Wieden + Kennedy London's work for Honda UK. In 2006 another milestone was set as leoburnett.com won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year, Apple Inc. won a Black Pencil for the iMac and the first-generation iPhone. [4]
Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design group Fabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.
In 2012, D&AD moved to a location on Hanbury Street. It celebrated its 50th anniversary by honouring the most successful award-winners in its history with a special edition Taschen D&AD Annual featuring 50 different covers. [5]
The following are the D&AD Pencil award levels: [6]
Represents the best in advertising and design from the year.
Awarded to stand-out work, well executed with an original idea at its core.
Awarded only to the most outstanding work that achieves true creative excellence.
The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful are awarded each year.
Reserved for exceptional and game-changing projects that have resulted in significant impact.
Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.
Name [7] [8] | Category | Year |
---|---|---|
Edward Booth-Clibborn | Advertising | 1963 |
Bob Gill | Design | 1964 |
Derek Birdsall | Design | 1965 |
Terence Conran | Design | 1966 |
David Puttnam | Advertising | 1967 |
Bob Brooks | Advertising | 1968 |
Michael Peters | Design | 1969 |
Brian Byfield | Advertising | 1970 |
Michael Wolff | Design | 1971 |
David Hillman | Design | 1972 |
Chris Wilkins | Advertising | 1973 |
Alfredo Marcantonio | Advertising | 1974 |
David Abbott | Advertising | 1975 |
Alan Parker | Advertising | 1976 |
John Salmon | Advertising | 1977 |
Gerry Moira | Advertising | 1978 |
Andrew Cracknell | Advertising | 1979 |
Lord Snowdon | Advertising | 1980 |
Martin Boase | Advertising | 1981 |
Marcello Minale | Design | 1982 |
Tony Brignull | Advertising | 1983 |
Rodney Fitch | Design | 1984 |
Jeremy Myerson | Design | 1985 |
John McConnell | Design | 1986 |
Jeremy Sinclair | Advertising | 1987 |
Gert Dumbar | Design | 1988 |
John Hegarty | Advertising | 1989 |
Ron Brown | Advertising | 1990 |
Martin Lambie-Nairn | Design | 1991 |
Tim Delaney | Advertising | 1992 |
Aziz Cami | Design | 1993 |
Adrian Holmes | Advertising | 1994 |
Mary Lewis | Design | 1995 |
Graham Fink | Advertising | 1996 |
Mike Dempsey | Advertising | 1997 |
Tim Mellors | Advertising | 1998 |
Richard Seymour | Design | 1999 |
Larry Barker | Advertising | 2000 |
David Stuart | Design | 2001 |
Peter Souter | Advertising | 2002 |
Michael Johnson | Design | 2003 |
Nick Bell | Design | 2004 |
Dick Powell | Design | 2005 |
Dave Trott | Advertising | 2006 |
Tony Davidson | Advertising | 2007 |
Simon Waterfall | Design | 2008 |
Garrick Hamm | Design | 2009 |
Paul Brazier | Advertising | 2010 |
Simon Sankarayya | Design | 2011 |
Rosie Arnold | Advertising | 2012 |
Neville Brody | Design | 2013 |
Laura Jordan-Bambach | Advertising | 2014 |
Andy Sandoz | Advertising | 2015 |
Bruce Duckworth | Design | 2016 |
Steve Vranakis | Advertising | 2017 |
Harriet Devoy | Design | 2018 |
Kate Stanners | Advertising | 2019 |
Naresh Ramchandani | Design | 2020 |
Rebecca Wright | Education | 2021 |
The Royal College of Art (RCA) is a public research university in London, United Kingdom, with campuses in South Kensington, Battersea and White City. It is the only entirely postgraduate art and design university in the United Kingdom. It offers postgraduate degrees in art and design to students from over 60 countries.
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Falmouth University is a specialist public university for the creative industries based in Falmouth and Penryn, Cornwall, England. Founded as Falmouth School of Art in 1902, it was later known as Falmouth College of Art and Design and then Falmouth College of Arts until 2012, when the university college was officially granted full university status by the Privy Council.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Duncan of Jordanstone College of Art & Design (DJCAD) is part of the University of Dundee in Dundee, Scotland. It is ranked as one of the top schools of art and design in the United Kingdom.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
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Noma Bar is a graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple", featuring flat colours, minimal detail and negative space to create images that often carry double meanings that are not immediately apparent. Bar himself outlines his approach as avoiding unnecessary detail or decoration that might detract from an image's message, instead aiming for 'maximum communication with minimal elements.'
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Clay Weiner is an American director and writer of commercials, film and television.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
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Marion Deuchars is a British illustrator and author.
Michael Johnson is a British designer and brand consultant. In 1992 he founded the design studio Johnson Banks in London, UK. Johnson received the Design and Art Direction (D&AD) black pencil award for his fruit and veg stamp designs and the organisation's President's award in 2017. Johnson has published three books and the Victoria and Albert Museum (V&A) have nineteen of his designs in their permanent collection.
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