Bask Technology

Last updated

Bask Technology, Inc.
IndustryTechnical Support
Founded2004
Headquarters Orem, Utah, United States
Area served
North America
Key people
Sridhar Santhanam (CEO)
BrandsBask, Digity
ServicesTechnical support and advising
Number of employees
202
Website bask.com

Bask Technology, Inc. (formerly known as iTOK, Inc.) is a remote tech support and advising company based in Lehi, Utah, within the area known as Silicon Slopes. Founded in 2004 [1] by Seth Bailey and Sean Miller, Bask provides third-party support for a variety of technology services and software via secure remote computer connection. The company has over 50,000 members and 200 employees, [2] including its Technology Advisors, who are based in the United States and receive certification and training.

Contents

Products and services

Bask uses a subscription-based model where members pay a monthly fee for technology products. Products include online identity protection, cloud-based data backup, and antivirus software. The company partners with brands such as Avira and Trend Micro [3] to offer these products as part of a monthly subscription package. [4]

Bask also operates a small business brand called Digity, which focuses on micro-businesses and entrepreneurs. [5]

Performance

Bask was reviewed by Michael Muchmore of PC Mag, who published an article on the service in April 2014, when it was still known as iTOK. "iTOK offers good technical support, and throws in security protection and online backup, but it's on the pricey side." It was given a 3.5-star rating. [6]
Bask is accredited by the Better Business Bureau (BBB) since April 2013, with an A+ rating.

Investment

In July 2014, Bask received its Series B funding from ABS Capital Partners, in the amount of $18 million. Signal Peak Ventures has also invested in the company. [7]

Management

In April 2015, founder Seth Bailey stepped down from the position of CEO and transitioned to the position of Chief Strategy Officer. James P. Dunn replaced him as the CEO of Bask. [8] Former CSO Bailey is a regular contributor to Entrepreneur, [9] and his op-ed piece "The right to high-speed Internet" was published by CNBC. [10]
In early 2016, Dunn was replaced by Zane Bennett as CEO. He was joined by Phil Fraher as the company President and CFO.

Rebrand

In October 2015, iTOK, Inc. changed its legal name to Bask Technology, Inc. Its consumer brand iTOK was rebranded to Bask. [11]

Surveys

Bask conducts surveys within its senior-aged member base about a variety of technology topics. These surveys have been referenced in the news media, including Forbes, [12] Telecompetitor, [13] Debt.com, [14] and The Huffington Post. [15] As a result, former VP of Marketing Andrew Parker was interviewed by Yahoo! Tech [16] and PBS platform Next Avenue [17] to provide expertise on the senior technology market.

Related Research Articles

Quest Software, also known as Quest, is a privately held software company headquartered in Aliso Viejo, California, United States with 53 offices in 24 countries. The company was founded in 1987.

Michael J. Saylor

Michael J. Saylor is an American entrepreneur and business executive, who co-founded and leads MicroStrategy, a company which provides business intelligence, mobile software, and cloud-based services. Saylor authored the 2012 book The Mobile Wave: How Mobile Intelligence Will Change Everything. He is also the sole trustee of Saylor Academy, a provider of free online education. As of 2016, Saylor has been granted 31 patents and has 9 additional applications under review.

Infor American software company

Infor is a multi-national enterprise software company, headquartered in New York City, United States. Infor focuses on business applications for organizations delivered via cloud computing as a service. Originally focused on software ranging from financial systems and enterprise resource planning (ERP) to supply chain and customer relationship management, in 2010 Infor began to focus on software for industry niches, as well as user-friendly software design. Infor deploys its cloud applications through Amazon Web Services and various open source software platforms.

AvePoint American software vendor

AvePoint is the largest independent software vendor of SaaS solutions to migrate, manage and protect data in Microsoft 365. AvePoint was founded in 2001 and is headquartered in Jersey City, New Jersey. The company also has offices and a strong footprint in the United States, Canada, Australia, South Africa, United Kingdom, France, Germany, Netherlands, Switzerland, Japan, Singapore, and China.

Vista Equity Partners (Vista) is an American investment firm focused on financing and forwarding software, data and technology-enabled startup businesses. Vista has invested in hundreds of companies, including Misys, Ping Identity, and Marketo.

Dropsuite Limited is a global cloud software platform founded in 2011 that provides cloud backup, archiving and recovery solutions based in Singapore. They are a public company listed on the Australian Securities Exchange (ASX:DSE).

Bonobos (apparel)

Bonobos is an upscale, e-commerce-driven apparel subsidiary of Walmart headquartered in New York City that designs and sells men's clothing. The store has a specific emphasis on the sale of men's suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories. The company was founded by Stanford Business School students Andy Dunn and co-founder Brian Spaly, and launched as an exclusively online retailer in 2007.

Darren Kimura

Darren T. Kimura is an American businessman, inventor, and investor. He is best known as the inventor of Micro Concentrated solar power (CSP) technology otherwise known as MicroCSP.

Veeam Software is a privately held US-based information technology company owned by Insight Partners that develops backup, disaster recovery and intelligent data management software for virtual, physical and multi-cloud infrastructures. The company's headquarters are in Baar, Switzerland and Columbus, Ohio, United States.

Apptio is a Bellevue, Washington-based company founded in 2007 that develops technology business management software as a service (SaaS) applications. Apptio enterprise apps are designed to assess and communicate the cost of IT services for planning, budgeting and forecasting purposes. Apptio's services offer tools for CIOs to manage technology departments' storage, applications, energy usage, cybersecurity, and reporting obligations.

Serguei Beloussov

Serguei Beloussov is a Singaporean businessman, entrepreneur, investor and speaker, co-founder, CEO and chair of the board of Acronis, a global data protection company, and is the senior founding partner of Runa Capital, a technology investment firm. He is also executive chairman of the board and chief architect of Parallels, Inc., a virtualization technology company, co-founder and chairman of the board of Acumatica, an enterprise resource planning software (ERP) company, and co-founder of QWave Capital.

Idera, Inc. is the parent company of a portfolio of brands that offer B2B software including database tools, application development tools, test management tools, and DevOps tools. It is headquartered in Houston, Texas and has offices in Australia, Austria, and the United Kingdom. It is owned by the private equity firms HGGC, Partners Group and TA Associates.

Geotab Inc. is a privately held company that provides software as a service. Headquartered in Oakville, Ontario it specializes in connecting commercial vehicles to the internet and providing web-based analytics for fleet management solutions. Geotab’s telematics solution allows businesses of all sizes to automate operations by integrating vehicle data and their other data assets. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers.

Carbon is a digital manufacturing company founded in 2013 by Joseph and Philip DeSimone, Alex and Nikita Ermoshkin, Edward Samulski, and Steve Nelson. Carbon is based in Redwood City, California. The company manufactures and develops 3D printers utilizing the Continuous Liquid Interface Production process, with its first commercial product being the Carbon M1 printer. The company introduced its proprietary CLIP process on the TED stage in 2015. The Carbon Platform combines software, hardware, and molecular science to deliver manufacturing solutions designed to allow customers to build differentiated products that reduce waste and speed time to market. In April 2017, Adidas announced the first 3D printed midsole developed using Carbon technology.

Tony Aquila American businessman

Tony Aquila is an American businessman. He is the founder and former chairman and CEO of Solera Holdings, a technology company that provides risk and asset management software and services to the automotive industry, as well as the property and casualty insurance industry.

Brillio

Brillio is a company focused on digital technologies and big data analytics headquartered in Santa Clara, California Brillio has over 2,300 employees who work in offices located in the United States, Canada, United Kingdom and India.

Katherine M. Gehl is an American businesswoman and published author. She was the president and CEO of her family-owned company, Gehl Foods, Inc. She served as a member of the board of directors of the Overseas Private Investment Corporation, a role to which she was nominated by President Barack Obama in 2010. She is the daughter of former Gehl Foods CEO John P. Gehl.

Austin McChord

Austin McChord is an American businessman and computer engineer. He currently serves on the Board of Directors for Datto, a data backup company he founded in 2007. By 2015 Datto had a "purported valuation of $1 billion," making it the only "unicorn" company in the state of Connecticut. In December 2017 Datto was sold to Vista Equity Partners for around $1.5 billion and merged with Autotask, with McChord appointed CEO of the combined company. Named to Forbes’ annual 30 Under 30 list of leaders in enterprise technology in 2015, he is a periodic author for publications such as Entrepreneur, Business Insider, and TechCrunch.

CompuCom Systems Inc. is a technology managed services provider and product reseller headquartered in Fort Mill, South Carolina, a southern suburb of Charlotte, North Carolina. It is a wholly owned subsidiary of Office Depot, Inc. In business since 1987, CompuCom provides Managed Workplace Services including IT solutions and hardware and software resale, integration and support services and has numerous partnerships within the technology space such as HP, IBM, Cisco, Dell, Apple, Inc, Jamf Pro, AirWatch, and Microsoft.

Saurabh Mittal Indian businessman

Saurabh Mittal is a Singapore-based Indian businessman, entrepreneur, investor, and philanthropist. He is the Founder and Chairman of Mission Holdings, a private investment holding company.

References

  1. "Our Story: About Bask, Home Tech Support Provider in the US". Bask. Archived from the original on March 4, 2016. Retrieved October 30, 2015.
  2. "Salt Lake Top Workplaces 2014 - iTOK.NET". TopWorkplaces.
  3. "Our Partners: Bask Memberships with Trend Micro & Mozy Backup". Bask. Archived from the original on March 4, 2016. Retrieved October 30, 2015.
  4. "Bask Memberships & Pricing". Bask.
  5. "Digity – iTOK Rebrands its B2B, SMB Tech Support as Digity". Digity -. Archived from the original on March 4, 2016. Retrieved May 6, 2015.
  6. "iTOK.net". PCMAG.
  7. Jackrabbit Design. "ABS Capital Partners". abscapital.com. Archived from the original on June 11, 2015. Retrieved May 6, 2015.
  8. "iTOK, Inc. Names James P. Dunn as Chief Executive Officer; Founder Seth Bailey Becomes Chief Strategy Officer - Business Wire". businesswire.com. April 14, 2015.
  9. Seth Bailey. "Seth Bailey". Entrepreneur.
  10. https://www.cnbc.com/id/102640939
  11. "iTOK Becomes Bask Technology - Business Wire". businesswire.com. November 5, 2015.
  12. Michael Humphrey. "A Chat With 'Cyber-Seniors' Director: Social Media Through New (Senior) Eyes". Forbes.
  13. "Survey Finds Strong Interest in Heart Health Technology". telecompetitor.com.
  14. "Three Reasons Why Online Banking Is Safe And Easy - Debt.com". Debt.com.
  15. "How This Son Turned His 78-Year-Old Mom Into A YouTube Star". The Huffington Post.
  16. "Cool Tech Tools for Your Aging Parents". yahoo.com. March 16, 2015.
  17. "Why Boomers Won't Crave the Apple Watch - Next Avenue". Next Avenue.