This article contains promotional content .(April 2023) |
Company type | Subsidiary |
---|---|
Industry | Architectural coatings |
Founded | 1883Brooklyn, New York, U.S. [1] | , in
Founders | Benjamin Moore Benjamin Moore, William Moore, Robert Moore |
Headquarters | Montvale, New Jersey, U.S. |
Area served | North America, Global |
Key people | Dan Calkins (CEO) |
Products |
|
Parent | Berkshire Hathaway |
Website | benjaminmoore |
Benjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of paints, stains, and other architectural coatings. The company was founded in 1883 in New York, N.Y. [2] and is currently headquartered in Montvale, N.J. [3] Benjamin Moore has major manufacturing and distribution operations throughout the United States and Canada, with global sales in more than 75 other countries. Benjamin Moore products are sold through independently owned retailers, including specialized paint-and-decorating centers, hardware stores, and retailers' cooperatives such as Ace Hardware, Do it Best, and True Value. [4] [ citation needed ]
The company founder, Benjamin Moore, was born in Ballybay, County Monaghan, Ireland, in 1855. In 1872, Moore immigrated to the United States and settled in New York, N.Y. After working in the paint industry, Benjamin and his brother, William, founded Moore Brothers in 1883 with an initial investment of approximately $2,000. The company set up operations in a warehouse on Atlantic Avenue in Brooklyn and sold "Moore's Prepared Calsom Finish." Soon after, William left, and another brother, Robert Moore, joined. The company was incorporated as Benjamin Moore in 1889. Benjamin Moore & Co., Limited was established in Canada in 1906. In 1917, Benjamin Moore stepped down at 62 and named his nephew, L.P. Moore, as his successor. In 2000, Benjamin Moore was acquired by Berkshire Hathaway.[ citation needed ]
In 1982, Benjamin Moore introduced one of the industry’s first-ever computerized color-matching systems, expanding color choice beyond color chips.[ citation needed ]
In 1992, Benjamin Moore opened its research and development facility on 90 acres in Flanders, N.J., including a five-acre outdoor test farm housing more than 2,500 test boards of more than 70 different substrate types, systematically coated with both Benjamin Moore and competitor products for long-term, brand-blind observation.[ citation needed ]
In 2007, Benjamin Moore introduced Gennex Color Technology, a combination of proprietary colorant and proprietary resin systems that work together to remove surfactants, thus enhancing color performance and durability while adding zero volatile organic compounds.[ citation needed ]
In June 2014 a black former employee, Clinton Tucker, sued the company in New Jersey for discrimination, alleging that he was fired because he had complained multiple times about the names of two shades of brown. [5] The colors are named "Tucker Chocolate", which Benjamin Moore's website claims is named after "the 1798 color requested by St. George Tucker for his home," [6] and "Clinton Brown". [7] The case was later dismissed with prejudice. [8]
Artist Sonya Clark has used a shade of Benjamin Moore's red paint formerly known as "Confederate Red" as a lasting symbol of American racism in her exhibitions centered on legacy of symbols and power of propaganda [9] since 2019. [10] [11] [12] The color, which is also mentioned in Clinton Tucker's lawsuit, [5] has been renamed to "Patriot Red" in 2015. [13] [14]
Benjamin Moore offers trademarked lines of premium and commercial interior and exterior paints and stains marketed under the Benjamin Moore brand. Its longest-running sub-brand, Regal, was introduced in 1957. Benjamin Moore removed lead from Regal formulations in 1968, ten years before the United States banned lead paint for residential and interior use.[ citation needed ]
Benjamin Moore currently owns Insl-X and Coronado. In 2008, Benjamin Moore acquired Insl-X, a brand that includes field-marking paint, masonry coatings, specialty primers, swimming pool paint, and traffic paint. Insl-X had already acquired Coronado and Lenmar in 2004. Coronado includes value-driven interior and exterior paint and stain. Lenmar, a wood finishes business, was sold to Gemini Coatings in 2022. Benjamin Moore manufactures and markets commercial-use enamels, epoxies, and other specialty coatings under its Corotech line.[ citation needed ]
Acrylic paint is a fast-drying paint made of pigment suspended in acrylic polymer emulsion and plasticizers, silicone oils, defoamers, stabilizers, or metal soaps. Most acrylic paints are water-based, but become water-resistant when dry. Depending on how much the paint is diluted with water, or modified with acrylic gels, mediums, or pastes, the finished acrylic painting can resemble a watercolor, a gouache, or an oil painting, or it may have its own unique characteristics not attainable with other media.
Paint is a material or mixture that, when applied to a solid material and allowed to dry, adds a film-like layer. As art, this is used to create an image or images known as a painting. Paint can be made in many colors and types. Most paints are either oil-based or water-based, and each has distinct characteristics.
Shellac is a resin secreted by the female lac bug on trees in the forests of India and Thailand. Chemically, it is mainly composed of aleuritic acid, jalaric acid, shellolic acid, and other natural waxes. It is processed and sold as dry flakes and dissolved in alcohol to make liquid shellac, which is used as a brush-on colorant, food glaze and wood finish. Shellac functions as a tough natural primer, sanding sealant, tannin-blocker, odour-blocker, stain, and high-gloss varnish. Shellac was once used in electrical applications as it possesses good insulation qualities and seals out moisture. Phonograph and 78 rpm gramophone records were made of shellac until they were gradually replaced by vinyl. By 1948 shellac was no longer used to make records.
Lacquer is a type of hard and usually shiny coating or finish applied to materials such as wood or metal. It is most often made from resin extracted from trees and waxes and has been in use since antiquity.
Enamel paint is paint that air-dries to a hard, usually glossy, finish, used for coating surfaces that are outdoors or otherwise subject to hard wear or variations in temperature; it should not be confused with decorated objects in "painted enamel", where vitreous enamel is applied with brushes and fired in a kiln. The name is something of a misnomer, as in reality most commercially available enamel paints are significantly softer than either vitreous enamel or stoved synthetic resins, and are totally different in composition; vitreous enamel is applied as a powder or paste and then fired at high temperature. There is no generally accepted definition or standard for use of the term "enamel paint", and not all enamel-type paints may use it.
Teal is a greenish-blue color. Its name comes from that of a bird—the Eurasian teal —which presents a similarly colored stripe on its head. The word is often used colloquially to refer to shades of cyan in general.
PPG Industries, Inc. is an American Fortune 500 company and global supplier of paints, coatings, and specialty materials. With headquarters in Pittsburgh, Pennsylvania, PPG operates in more than 70 countries around the globe. By revenue it is the largest coatings company in the world followed by Sherwin-Williams. It is headquartered in PPG Place, an office and retail complex in downtown Pittsburgh, and is known for its glass facade designed by Postmodern architect Philip Johnson.
A primer or undercoat is a preparatory coating put on materials before painting. Priming ensures better adhesion of paint to the surface, increases paint durability, and provides additional protection for the material being painted.
Lead paint or lead-based paint is paint containing lead. As pigment, lead(II) chromate, lead(II,IV) oxide,, and lead(II) carbonate are the most common forms. Lead is added to paint to accelerate drying, increase durability, maintain a fresh appearance, and resist moisture that causes corrosion. It is one of the main health and environmental hazards associated with paint. Lead paint has been generally phased out of use due to the toxic nature of lead. Alternatives such as water-based, lead-free traffic paint are readily available.
Sherwin-Williams Company is an American company based in Cleveland, Ohio. It is primarily engaged in the manufacture, distribution, and sale of paints, coatings, floorcoverings, and related products to professional, industrial, commercial, and retail customers, primarily in North and South America and Europe. At the end of 2020, Sherwin-Williams had operations in over 120 countries.
Dulux is an internationally-available brand of architectural paint that originated from the United Kingdom. The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paints. It is produced by AkzoNobel although the North American market is now served by PPG Industries.
Metallic paint, which may also be called metal flake, is a type of paint that is most common on new automobiles, but is also used for other purposes. Metallic paint can reveal the contours of bodywork more than non-metallic, or "solid" paint. Close-up, the small metal flakes included in the paint create a sparkling effect mimicking a metal surface.
Behr Paint Company is a supplier of architectural paint and exterior wood care products to the American and Canadian do-it-yourself markets. BEHR manufactures interior and exterior house paints, decorative finishes, primers, stains and surface preparation products sold exclusively at The Home Depot. BEHR provides painters a large array of colors, each with a creative name to help remember the color in the future.
The Valspar Corporation is an American manufacturer of paint and coatings based in Minneapolis, Minnesota. With over 11,000 employees in 26 countries and a company history that spans two centuries, it was the sixth largest paint and coating corporation in the world. Valspar was founded in 1806 as a paint dealership in Boston, Massachusetts. The Valspar name emerged in 1903 as the name of a clear varnish and became the company name in 1932.
The environmental impact of paint can vary depending on the type of paint used and mitigation measures. Traditional painting materials and processes can have harmful effects on the environment, including those from the use of lead and other additives. Measures can be taken to reduce its environmental effects, including accurately estimating paint quantities so waste is minimized, and use of environmentally preferred paints, coating, painting accessories, and techniques.
An anti-graffiti coating is a coating that prevents graffiti paint from bonding to surfaces.
Kansai Nerolac Paints Limited is the largest industrial paint and third largest decorative paint company of India based in Mumbai. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third largest market share with 15.4% in the Indian paint industry. It is engaged in the industrial, automotive and powder coating business. It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries.
Vantablack is a class of super-black coatings with total hemispherical reflectances (THR) below 1% in the visible spectrum. The name is a portmanteau of the acronym VANTA and black.
Thermoplastic road marking paint, also called hot melt marking paint, is a kind of powder paint. When applied as road surface markings, a hot melt kettle is used to heat it to 200 °C (392 °F) to melt the powder, after which it is sprayed on the road surface. After cooling, the paint forms a thick polymer layer, which is wear-resistant, bright, and reflective. In recent years, practical applications tests have proved that the marking lines lack surface roughness and can easily cause wheel slip, resulting in a traffic accident in snow and rainy weather. Therefore, some countries once restricted the use of this paint or demand the use of anti-skid particles. In order to increase the antiskid performance of the line, thermoplastic paint has added reflective glass beads and other coarse fillers. Thermoplastic can be used very effectively for large anti-skid areas on roads and pedestrian walkways by adding glass beads. It can be produced in any colour and is suitable for car parks, factory walkways, and many other areas. It hardens quickly and can be driven over after just a few minutes.
ResenePaints LTD is a New Zealand paint and building materials manufacturer and retailer.
1. Centers for Disease Control and Prevention, Childhood Lead Poisoning Prevention.
2. NorthJersey.com. “Benjamin Moore's R&D facility benefits from New Jersey's four seasons.” (December, 2018).
3. Azure Magazine. “Benjamin Moore’s Gennex Paints Pair Vivid Hues With Unparalleled Durability.” (July 2020).