| |
Company type | Public limited company |
---|---|
Industry | |
Founded | 1992 |
Headquarters | Toronto, Ontario, Canada |
Area served | Canada |
Key people | |
Services |
|
Owners | Jack Bensimon, Colleen Peddie, David Rosenberg, Amin Todai and Joseph Bonnici [3] [4] |
Number of employees | 225 [2] |
Parent | Tadiem |
Subsidiaries | Narrative, OneMethod |
Website | www |
Bensimon Byrne is a Canada's largest independent advertising agency, based in Toronto, Canada. [5] [6] [7] [8]
The company was founded in 1994 by Jack Bensimon and Peter Byrne with Eaton’s department store as its first client. [3] [1] The firm later acquired the Toronto digital agency OneMethod in 2012. [9] [3] From 2000-2005, the company reinstated the I Am Canadian slogan for beer brewer company Molson Canadian, a slogan which had been discontinued the year before by agency MacLaren McCann. [10]
Bensimon Byrne Chief Creative Office David Rosenberg oversaw Justin Trudeau's successful 2015 Canadian federal election campaign. [11] [12] [13] [14] Prior to this, the company had worked on other successful Canadian Liberal Party campaigns, such as those for Kathleen Wynne, Paul Martin, and Dalton McGuinty. [12] [15] [14]
As of 2016 [update] , the company had 225 staff members. [2] In 2017, the company (including its subsidiaries Narrative and OneMethod) moved its office into the Canadian Broadcasting Centre in Toronto, Canada. [16] [17] The firm is currently attempting an expansion into the US market. [18]
The firm is noted for its production of attack ads for federal and provincial Liberal Party campaigns, such as ads during the 2004 Canadian federal election campaign warning that Stephen Harper would have sent troops to Iraq, weakened gun laws, and not protected a woman's right to choose, [19] ads during Paul Martin's 2006 campaign warning that the Conservatives would put "soldiers with guns" on the streets [20] [21] and ads during the 2018 Ontario general election targeting "the real Doug Ford.". [22] Justin Trudeau's team rejected the firm's advice to use attack ads during the 2015 Canadian federal election. [23] [24]
John Napier Wyndham Turner was a Canadian lawyer and politician who served as the 17th prime minister of Canada from June to September 1984. He served as leader of the Liberal Party of Canada and leader of the Official Opposition from 1984 to 1990.
The Liberal Party of Canada is a federal political party in Canada. The party espouses the principles of liberalism, and generally sits at the centre to centre-left of the Canadian political spectrum, with their main rival, the Conservative Party, positioned to their right and the New Democratic Party positioned to their left. The party is described as "big tent", practising "brokerage politics", attracting support from a broad spectrum of voters. The Liberal Party is the longest-serving and oldest active federal political party in the country, and has dominated federal politics of Canada for much of its history, holding power for almost 70 years of the 20th century. As a result, it has sometimes been referred to as Canada's "natural governing party".
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