History
BetterUp was founded by Alexi Robichaux and Eduardo Medina in 2013. In November 2016, it raised $12.9 million and officially launched its mobile application that connects employees with career coaches. [2] In 2018, the company launched BetterUp Labs to cooperate with academic and scientific partners on furthering research in organizational psychology, behavioral neuroscience, and social psychology. [3] In June 2019, BetterUp raised $103 million in a Series C round. [4]
In 2021, after the covid-19 pandemic created a "dotcom boom for mental health", [5] BetterUp acquired the companies Motive (detects emotions in language) and Impraise (manager productivity tool), [6] and raised a Series E round of $300 million at a nearly $4.7 billion valuation. [7] [1] Prince Harry, Duke of Sussex, joined the company as Chief Impact Officer. [8] The company established the Center for Purpose and Performance chaired by Dr. Adam Grant to conduct behavioral research on workplace motivation. [9] In 2023, BetterUp acquired the sleep coaching company Crescent. [10] In August 2025, after acquiring Heyday (AI for coaches) and Practica (skills-based AI coaching), BetterUp released a pure AI coaching application. [11] [12]
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