Beyond Media

Last updated
Beyond Media
Beyond Media 2009 Visions poster.gif
The poster for Beyond Media 2009: Visions
GenreInternational architecture video festival
Location(s)Florence and surroundings
CountryItaly
Years active1997–2009
FounderMarco Brizzi
Organised byImage
Website www.beyondmedia.it

Beyond Media was an architecture film festival held in Florence from 1997 to 2009. The festival aimed at observing the use of audiovisual tools for architecture and more generally at discussing relationships between architecture and the media. [1] Beyond Media was organized by Image, a group of architects, historians and researchers based in Florence and active in the field of communication in architecture. In the course of its nine editions, the festival became one of the main events worldwide devoted to architecture videos. [2] The latest edition, "Beyond Media 2009: Visions", presented 80 videos selected from over 600 submissions from 35 countries. [3]

Contents

History

The festival began in the context of the deep changes occurred in the mediasphere during the 1990s. With the large diffusion of new media and computer driven design tools, videos quickly became an accessible and powerful instrument for architects. They were used by designers not only as a more lively form of representation but also as a storytelling device for projects. In other words, they made it possible for architects to express their projects in a narrative form and created a brand new and autonomous form of expression for architecture. This is the context in which Beyond Media was born and had its mission, that was to provide an account of all shifts produced by the introduction of new media in architectural design and to promote a venue for discussion about this topic. As Pedro Gadanho, today curator for Contemporary Architecture at the Museum of Modern Art in New York, wrote: [2] “When I say that this Festival is “haunted by its very initial premises” I do not mean that showing the audiovisual media which are today quintessential to architecture representation should bear any special problem. On the contrary, it is only natural and logical that someone should be doing it. At its 9th edition, the Florence festival also has in its curriculum to be one of the firsts to do so”. Since its very first edition in 1997, the core of the event was the screening of architecture videos. Besides presenting the early videos produced by famous architects like Zaha Hadid Architects, UNStudio, MDRDV, Rem Koolhaas the festival also paid attention to emerging firms. [4]

Beyond Media was interested in promoting the debate around the emerging phenomena occurring in the architecture world. The festival adopted an holistic approach bringing on stage experts in many disciplines such as Derrick De Kerckhove, Beatriz Colomina, Peter Wilson, Tony Fretton, John Frazer and many scholars, journalists and writers. [5]

The festival also included a series of exhibitions. Starting from "Beyond Media 2003: Intimacy" the exhibition “Spot on schools” curated by Paola Giaconia put on display the most advanced researches produced by worldwide architecture teaching departments. Among the schools selected for the 2009 edition of the “Spot on Schools” exhibition were: Asia University, Ball State University, Clemson University, California Polytechnic State University, Southern California Institute of Technology, Rhode Island School of Design, Southern Illinois University, University of Calgary, University of Florida, University of Hong Kong, Asia University, RMIT Architecture, Universidade Tecnica de Lisboa, NABA, Politecnico di Torino. [6] Other exhibitions were “Urban Visions” (curated by Michele Bonino) in 2009, “The Storytellers” (curated by Marco Brizzi) in 2005, “About cities” (curated by Elisa Strano) in 2003, “Architecture, media, industrial design for Prada. Prada, OMA/AMO” (curated by Clemens Weisshaar and Reed Kram) in 2002.

Beyond Media also hosted workshops and other activities aimed at promoting an experience of architecture for a non-professional or younger audience. In 2009 Beyond Media brought to Italy ¿Que es arquitectura?, a workshop created by Jorge Raedó and Eva Serrat to let the children investigate visual perception and vision.

Beyond Media was supported by many academic and public institutions. Among them: the Italian Ministry of Culture, through PARC (today PaBAAC), the Region of Tuscany, the Municipality of Florence, the University of Florence.

Starting in 2002 Beyond Media took place in two main venues in Florence, the Ospedale degli Innocenti and Stazione Leopolda.

The videos selected for the various editions of Beyond Media are part of the media archive curated by Image in Florence, Italy. The archive counts today more than 3500 architecture videos which are presented to the public during screenings hosted at museums and other cultural institutions. [7]

Since 2015, Image has become the publisher the English-language online platform The Architecture Player. [8] The aim of this project is to make the festival's archive progressively accessible to the public. In addition, The Architecture Player continues the curatorial work initiated by Beyond Media, selecting and presenting new videos and authors.

Related Research Articles

Firenze Santa Maria Novella railway station central railway station of Florence

Firenze Santa Maria Novella or Stazione di Santa Maria Novella is a terminus railway station in Florence, Italy. The station is used by 59 million people every year and is one of the busiest in Italy.

Hans Ulrich Obrist Swiss art curator, critic and historian (born 24/5/1968)

Hans Ulrich Obrist is a Swiss art curator, critic and historian of art. He is artistic director at the Serpentine Galleries, London. Obrist is the author of The Interview Project, an extensive ongoing project of interviews. He is also co-editor of the Cahiers d'Art review.

Pierre Bismuth French artist

Pierre Bismuth is a French artist and filmmaker based in Brussels. His practice can be placed in the tradition of conceptual art and appropriation art. His work uses a variety of media and materials, including painting, sculpture, collage, video, architecture, performance, music, and film. He is best known for being among the authors of the story for Eternal Sunshine of the Spotless Mind (2004), for which he won an Academy Award for Best Original Screenplay in 2005 alongside Michel Gondry and Charlie Kaufman. Bismuth made his directorial debut with the 2016 feature film Where is Rocky II?.

Paola Antonelli Curator of Museum of Modern Art

Paola Antonelli is an Italian author, editor, architect, and curator. She is of Lombard ancestry. She is currently the Senior Curator of the Department of Architecture & Design as well as the Director of R&D at The Museum of Modern Art (MoMA), New York City.

Arturo Vittori, is an Italian artist, architect, and industrial designer. He is co-founder and director of the architecture and design team Architecture and Vision.

Andreas Vogler is a Swiss architect, designer and artist. He is founder and director of the architecture and design firm, Andreas Vogler Studio.

Architecture and Vision (AV) is an international and multidisciplinary partnership working in architecture, design and art. It was established in 2003, and is directed by architect Arturo Vittori based in Bomarzo Viterbo, Italy and Andreas Vogler based in Munich, Germany. The practice is specialized in innovative solutions and technology transfer between disciplines such as aerospace, art and architecture.

Francesco Monico Italian artist

Francesco Monico is a teacher, researcher, artist in Italy.

Marco Mazzi is an Italian multimedia artist, living and working in Tokyo, Florence, and Tirana. He worked as an editor in the publication of books of contemporary Japanese poetry, such as The Other Voice, the first Italian translation of Yoshimasu Gozo's poetry.

Lucy Mackintosh Gallery contemporary art gallery in Lausanne, Switzerland

The Lucy Mackintosh gallery was a commercial contemporary art space located in Lausanne, Switzerland between 2004 and 2013. It exhibited Swiss and international contemporary art and artists. The gallery also regularly invited designers to present their work.

Antonietta Brandeis (1848–1926), was a Czech-born Italian landscape, genre and portrait painter, as well as a painter of religious subjects for altarpieces.

Paola Yacoub is an artist based in Berlin and Beirut.

In 2000 Paolo Brescia and Tommaso Principi established the collective OBR to investigate new ways of contemporary living, creating a design network among Milan, London and New York.

Peter Noever Austrian curator

Peter Noever is an Austrian designer and curator–at–large of art, architecture and media. From 1986 to 2011 he was the artistic director and CEO of MAK—Austrian Museum of Applied Arts and Contemporary Art in Vienna.

Iain Mackintosh British theatre producer

Iain Mackintosh is a British practitioner of theatre combining four interwoven careers as theatre producer, theatre space designer, curator of theatre painting and architecture exhibitions, and author and lecturer on both modern and eighteenth century theatre. He has campaigned for the retention and restoration of historic theatres as working homes for live performance.

Charles Knevitt British journalist

Charles Knevitt was a British journalist, author, broadcaster, curator and playwright, and former Architecture Correspondent of the Sunday Telegraph (1980–84) and The Times (1984–91). In 2016 he was made an Honorary Fellow of the RIBA for his contribution to architecture.

Martin Felsen American architect

Martin Felsen is an American architect and Fellow of the American Institute of Architects (FAIA). He directs UrbanLab, a Chicago-based architecture and urban design firm. Felsen's projects range in scale from houses such as the Hennepin, Illinois Residence, mixed-use residential and commercial buildings such as Upton's Naturals Headquarters, public open spaces such as the Smart Museum of Art Courtyard at the University of Chicago, and large scale, urban design projects such as Growing Water in Chicago and a masterplan for the Yangming Lake region of Changde, China. Felsen was awarded the 2009 Latrobe Prize by the American Institute of Architects, College of Fellows.

Sylvia Grace Borda is a Canadian artist working in photography, video, and emergent technologies. Outside of her artistic practice, Borda has worked as a curator, a lecturer, a multimedia framework architect with a specialization in content arrangement (GUI) and production. Born and raised in Vancouver, Borda is currently based in Vancouver, Helsinki, and Scotland. Borda studied anthropology and fine art at the undergraduate level at the University of British Columbia (1991–1996) and digital media at the graduate level, also at the University of British Columbia and photography and video at the Emily Carr University of Art and Design. Her work has been exhibited locally, nationally, and internationally.

Michele Niccolai Italian sculptor

Michele Niccolai is a sculptor born in Livorno. He spent his youth in Cecina. He learned to sculpt and fire clay using his garndfather's furnace..

Massimo Iosa Ghini Italian architect and designer

Massimo Iosa Ghini is an Italian architect, designer and professor known for pioneering the Bolidist Movement, and for his involvement with the Memphis Group featuring others architects including Ettore Sottsass, Michael Graves. Iosa Ghini is known for his streamlined and organic designs, and is praised for his “visionary ability to blend disciplines, forms and dimensions crossing boundaries in art, design, and architecture.” He has worked prolifically throughout the world and has designed a large collection of furniture that mirrors the futuristic designs of his architectural work. In 1990 he started the Iosa Ghini Associati (Associates) Firm which today operates out of Milan, Bologna, Moscow and Miami.

References

  1. "Festival". Beyond Media official website. Retrieved 1 October 2014.
  2. 1 2 Gadanho, Pedro (21 July 2009). "Beyond the digital turn". Volume. Archived from the original on 9 October 2014. Retrieved 1 October 2014. When Beyond Media was initiated by multitasking Marco Brizzi in 1997, it was only too obvious to a given few that digital tools were there to change the way we worked, the way we designed reality, the way we represented it and also thought about it. By then, it was also acceptable to let yourself immerge in the fascination that is due to the enormous possibilities granted by these new tools
  3. "Program". Beyond Media official website. Retrieved 1 October 2014.
  4. "Beyond Media". MIMOA. Archived from the original on 20 October 2014. Retrieved 1 October 2014. In the tradition of the festival, a program of 80 architecture videos (selected from over 600 international submissions) will be presented and on public view in order to construct an understanding of the issues that represent the world’s architectural thought and production, that interpret the potential of the audio-visual medium and qualify the architectural discourse. Special recognition will be given to three noted practitioners of contemporary architecture, “THE VIEW MASTERS”, who in different ways demonstrated peculiar and fertile employment of video: UNStudio, Zaha Hadid Architects, and MVRDV
  5. "Beyond Media 2009 Visions". arqchile.cl. Archived from the original on 5 March 2016. Retrieved 1 October 2014. The symposium on the theme VISIONS, curated by Pietro Valle, brought on the stage such personalities as Peter Wilson from BOLLES+WILSON, Pier Vittorio Aureli from the Berlage Institute in Rotterdam, John Frazer from Queensland University of Technology, Lars Krueckeberg from GRAFT, Tony Fretton, Derrick De Kerckhove, Beatriz Colomina, Marcos Novak and many more protagonists from the world of architecture, journalism, communication and arts
  6. "Spot on Schools". Design Republic (in Italian). Archived from the original on 15 October 2014. Retrieved 1 October 2014.
  7. "Interview with Marco Brizzi". Design Context. 6 June 2013. Retrieved 1 October 2014.
  8. "The Architecture Player". The Architecture Player. Retrieved 3 June 2019.

Further reading

Festival catalogues

Press review