Big Rock Brewery

Last updated
Big Rock Brewery Inc.
TSX:  BR
Industry Alcoholic drink
Founded1985
FounderEd McNally
Headquarters,
Canada
Key people
Wayne Arsenault (Chief Executive Officer) [1]
Products Beer
Production output
  • Increase2.svg 181,951 hL (2015)
  • 168,268 hL (2014)
[2]
Revenue
  • Increase2.svg C$39,594,000 (2015)
  • C$36,755,000 (2014)
  • Decrease2.svg -C$1,146,000 (2015)
  • C$715,000 (2014)
  • Decrease2.svg -C$1,075,000 (2015)
  • C$624,000 (2014)
Owner Public
Website bigrockbeer.com

Big Rock Brewery is a Canadian public company and the largest brewery that is based in Calgary, Alberta, Canada. As of March 2020, it was also Canada's largest craft brewery. [3] Additional brewing operations are located in Vancouver, British Columbia; Etobicoke, Ontario; and Liberty Village in Toronto, Ontario. [4] Big Rock distributes a variety of beers and ciders throughout Canada.

Contents

History

The brewery was founded in 1984, by Ed McNally, who was disappointed in the beer available to buy in Calgary, AB. [5] A lawyer by trade, McNally was representing a group of barley growers in a legal action against the Alberta Wheat Board in the 1980s. Through the course of the legal action, McNally learned that the Alberta climate produces 2-row barley that is ideally suited for malting, and had access to glacial water from the nearby Rocky Mountains. At the time, most barley production in Alberta was used as cattle feed. With an entrepreneurial background, McNally decided to open a craft brewery. The name "Big Rock" was chosen after the Okotoks Erratic, a 16,500-tonne glacial boulder located outside of the town of Okotoks. [6]

The first brewmaster was Bernd Pieper, a German brewmaster for Heineken International. In Summer 1986, when Big Rock had been in production for only a year, workers at the Molson and Labatt breweries went on strike. This proved to be a windfall for Big Rock, as it was the only beer available in Alberta that summer, and production quickly grew.

The second brewmaster was Larry Kerwin, a former brewmaster for Molson and current distiller at Eau Claire Distillery. [7] Kerwin started as a brewer at Big Rock under Pieper in 1994, and took over as brewmaster in 2003 when Pieper retired. He was with Big Rock for 12 years. [8]

The third brewmaster was Paul Gautreau. Gautreau joined Big Rock in 1986 as its fourth employee and worked in marketing and operational capacities before replacing Kerwin as brewmaster. Gautreau is a graduate of the Brewing and Packaging program at the University of California, Davis, the Brewing & Malting Science program at the University of Wisconsin–Madison, and the Institute of Brewing and Distilling in London, England. He is also a member of the American Society of Brewing Chemists, the Institute of Brewing and Distilling, and he has served as president of the Master Brewers Association of the Americas.

McNally retired from day-to-day operation of the company, retaining the ceremonial title "Chairman Emeritus" until his death in August 2014. [9]

In March 2015, Big Rock's Urban Brewery opened in Vancouver, British Columbia. [10] In 2017, Big Rock partnered with restaurateurs Oliver & Bonacini to open Liberty Commons at Big Rock Brewery, located in Liberty Village, Toronto.

On July 23, 2018, Big Rock closed an amended transaction to acquire certain brewing assets and inventory related to branded beer and cider from the Fireweed Brewing Corporation, including beverage brands such as Tree Brewing, Dukes Cider, and Shaftebury. [11]

Products

Big Rock brews 10 year-round beers, 5 ciders, as well as a number of seasonal offerings and limited edition lambic-style beers.

Year-round beers

Rock Creek ciders

Coolship program

Big Rock Brewery is the first commercial craft brewery in Canada to develop a wild ale, authentic Belgium style program. They built an isolated wing in their brewery that includes a custom-built 2,000-litre Coolship. It has been designed to replicate the open fermentation conditions of Belgian breweries that specialize in brewing traditional lambic sour beers. [14]

Seasonal brews

Contract brews

Big Rock brews beers for restaurants in Western Canada, including:

Marketing

Big Rock Barn Burner concert series

In 2017, Big Rock Brewery hosted the Barn Burner Concert at their Calgary brewery. The concert was held in the brewery parking lot and included live music, craft beer, and local food. Headliners included The Sheepdogs, Sam Roberts Band, and The Dead South. In 2018, they expanded the concert series to Toronto playing host to indie-folk group Mt. Joy.

Big Rock Eddies

A Big Rock Eddies producer creates a submission on the streets of Calgary Big Rock Grasshopper 1.jpg
A Big Rock Eddies producer creates a submission on the streets of Calgary

From 1993 to 2016, the Big Rock Brewery Eddies [15] were an annual event in Calgary that raised money for Calgary arts beneficiaries, including One Yellow Rabbit Performance Theatre, the Calgary Folk Music Festival, and the Epcor Centre for the Performing Arts (now Arts Commons). The Eddies were a promotional contest to encourage beer drinkers to make an advertisement for Big Rock. The contest later included a student category that allowed post-secondary students to compete with their peers for prize money. [16]

See also

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References

  1. "Company Snapshot Big Rock Brewery Inc". Infomart. Retrieved 19 July 2012.
  2. "Big Rock Brewery Inc. announces 2015 financial results and date of annual meeting" (PDF). Archived from the original (PDF) on 3 June 2016. Retrieved 2 May 2016.
  3. Phelps, Sam; Montpetit-Skuba, Nicholas (2020-03-03). "Canada's largest craft brewery has a beer for everyone's taste buds". Calgary Journal. Retrieved 2024-03-09.
  4. "Our History". Big Rock Brewery. Retrieved April 4, 2019.
  5. "Calgary Craft Breweries: Big Rock". Avenue Calgary. 2014-07-08. Retrieved 2020-02-03.
  6. "Okotoks Erratic – 'Big Rock'". www.alberta.ca. Retrieved 2020-02-03.
  7. "Our TEAM". Eau Claire Distillery | Turner Valley, Alberta, Canada. Archived from the original on 2020-02-03. Retrieved 2020-02-03.
  8. "Larry Kerwin | Village Radio | The Storytelling Project". Calgary Arts Development. 2017-10-23. Retrieved 2020-02-03.
  9. "Big Rock Brewery Inc. Announces Passing of Founder". Marketwire. Aug 20, 2014. Archived from the original on April 2, 2015. Retrieved August 23, 2014.
  10. "Big Rock Urban Brewery and Eatery opens in Vancouver". The Georgia Straight. 2015-04-08. Retrieved 2020-02-03.
  11. "Big Rock Brewery Inc. Announces Closing Of Amended Transaction With Fireweed Brewing Corp". Cision. Retrieved April 4, 2019.
  12. 1 2 "2017 Winner List – Canadian Brewing Awards & Conference". Archived from the original on 2020-08-11. Retrieved 2020-01-16.
  13. Lemon, Käthe (2019-03-07). "Best Beer in Alberta: Winners of the 2019 Alberta Beer Awards". Avenue Calgary. Retrieved 2020-01-16.
  14. "Big Rock Brewery launches beer brewed in Belgian-style coolship conditions". Just-Drinks. Archived from the original on September 22, 2020. Retrieved April 4, 2019.
  15. "The Eddies | A Short History". Big Rock Brewery. 2018-03-02. Retrieved 2020-02-03.
  16. "The Eddies a Short History". Big Rock Brewery. 2 March 2018. Retrieved April 4, 2019.

50°59′05″N113°57′16″W / 50.9847°N 113.9544°W / 50.9847; -113.9544