Blender (magazine)

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Blender
Blender magazine 1995.jpg
Issue 2.1 from 1995, featuring Björk
Editor-in-chiefJoe Levy
Categories Music
Frequency10 times per year
First issue1994;27 years ago (1994)
Final issueApril 2009 (2009-04)
CompanyAlpha Media Group
CountryUnited States
Based inNew York
LanguageEnglish
Website Blender.com
ISSN 1534-0554
OCLC 34610465

Blender was an American music magazine that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine began in 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry, and Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK it published 15 digital CD issues, and launched on the web in 1997. It started publishing a print edition again in 1999 in its most recent form. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included Calvin Klein, Apple Computer, Toyota and Nike.

In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines". [1]

Owner Alpha Media Group closed Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender's final print issue was the April 2009 issue. [2] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition

Blender India
Priyanka Chopa Blender India November 2008 cover.jpg
Priyanka Chopra on the November 2008 cover of the Indian edition of Blender
Editor in ChiefSam Lal [3]
Categories Music
PublisherPiyush Sharma [4]
First issueMay 2008 (2008-May)
CompanyDennis Media Transasia India
Country India
Based in New Delhi
Language English

The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover. [5] [6] The magazine was targeted at educated male city dwellers aged between 18 and 34. [4] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia, [7] which also publishes the Asian versions of Blender and Maxim. [8] The joint venture was based in New Delhi [9] with offices in Bangalore, Chennai, Kolkata and Mumbai.

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References

  1. "50 Best Magazines", Chicago Tribune, June 15, 2006.
  2. Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.
  3. "Blender India launches TV Campaign, announces Free Copies". Medianewsline.com. 2009-04-21. Retrieved 2013-05-04.
  4. 1 2 "Blender enters Indian market". Dmnews.com. Retrieved 2013-05-04.
  5. "Mariah Carey Blender Magazine INDIA May 2008 Def Leppard". eBay. Retrieved 2013-05-04.
  6. "Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India". Tmobile.net-genie.co.uk. 1970-03-27. Archived from the original on 2013-06-03. Retrieved 2013-05-04.
  7. Dan Leahul (2008-09-11). "Dennis Publishing taps into Indian market with joint venture". Brandrepublic.com. Retrieved 2013-05-04.
  8. Jennifer Whitehead (2008-09-11). "Dennis moves into Indian market with joint publishing venture". Brandrepublic.com. Retrieved 2013-05-04.
  9. "Dennis Publishing expands into India". Marketing Week. 2008-09-11. Retrieved 2013-05-04.