Maxim (magazine)

Last updated

Maxim Magazine Logo.svg
Editor-in-chiefSardar Biglari [1]
OwnerSardar Biglari
(February 2014–present)
Categories Men's
Publisher Biglari Holdings
Total circulation
(January 2017)
928,753 [2]
First issue1995
Country17 editions in 76 countries
Based inUnited States
Language English, many others
ISSN 1092-9789

Maxim is an international men's magazine, devised and launched in the UK in 1995, but based in New York City since 1997, [3] and prominent for its photography of actresses, singers, and female models whose careers are at a current peak. Maxim has a circulation of about 9 million readers each month. Maxim Digital reaches more than 4 million unique viewers each month. Maxim magazine publishes 16 editions, sold in 75 countries worldwide.

New York City Largest city in the United States

The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States. With an estimated 2018 population of 8,398,748 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 19,979,477 people in its 2018 Metropolitan Statistical Area and 22,679,948 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.



Maxim has expanded into many other countries, including Australia.

Maxim is the Australian edition of the United Kingdom-based international monthly men's magazine called Maxim. It is known for its revealing pictorials featuring popular actresses, singers, and female models, none of which are nudes. Largely covering everything related to men's lifestyle, Maxim is currently the industry leader for men's magazines in Australia.

In 1999, (now was created. It contains content not included in the print version and focuses on the same general topics, along with exclusive sections such as the "Girls of Maxim" galleries and the "Joke of the Day". "Maxim Video" contains video clips of interviews, music videos, photo shoots, and original content.

On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.

Sirius Satellite Radio Satellite radio service owned by Sirius XM

Sirius Satellite Radio was a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings.

On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage. [4]

Las Vegas Strip 4 mile stretch of Las Vegas Boulevard with many resorts, shows, and casinos

The Las Vegas Strip is a stretch of South Las Vegas Boulevard in Clark County, Nevada that is known for its concentration of resort hotels and casinos. The Strip is approximately 4.2 miles (6.8 km) in length, located immediately south of the Las Vegas city limits in the unincorporated towns of Paradise and Winchester. However, the Strip is often referred to as being in Las Vegas.

Circus Circus Las Vegas casino hotel in Las Vegas, Nevada

Circus Circus Las Vegas is a hotel, 123,928 sq ft (11,513.3 m2) casino, and RV park located on the Las Vegas Strip in Winchester, Nevada. It is owned and operated by MGM Resorts International. Circus Circus features circus acts and carnival type games daily on the Midway.

On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff and in the United States, under the name Alpha Media Group. As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.

Quadrangle Group is a private investment firm focused on private equity. The firm invests in middle-market companies within the media, communications and information-based sectors.

<i>Stuff</i> (magazine) Magazine

Stuff is a British consumer electronics magazine published by Kelsey Media.

Dennis Publishing British magazine publisher

Dennis Publishing Ltd. is an independent publisher founded in 1974.

In July 2009, Maxim partnered with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo. [5] 40 girls participated in the contest, and the winner was Natasha Wicks. [6]

Ultimate Fighting Championship Mixed martial arts promoter based in Las Vegas

The Ultimate Fighting Championship (UFC) is an American mixed martial arts promotion company based in Las Vegas, Nevada, that is owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion company in the world and features the highest-level fighters on the roster. The UFC produces events worldwide that showcase twelve weight divisions and abide by the Unified Rules of Mixed Martial Arts. As of 2018, the UFC has held over 400 events. Dana White serves as the president of the UFC. White has held that position since 2001; while under his stewardship, the UFC has grown into a globally popular multi-billion-dollar enterprise.

Quadrangle Group gave up on its investment in Alpha Media Group in August 2009, making Cerberus Capital Management the majority partner. In 2013, Alpha announced the sale of Maxim to the newly created Darden Media Group, but Darden was unable to raise the money. [7] [8] Calvin Darden, Jr. was later charged with fraud relating to the transaction. [9]

Between 2010 and 2012, Maxim eliminated two issues, going from 12 issues a year to 10, and decreased its circulation numbers by 20%, from a reported 2.5 million to only 2 million. [10]

Maximum Warrior debuted in 2011, as an online reality competition that tests ten of America's most elite military operators in ten military-inspired challenges. The videos are available online and on the Maxim app on Xbox Live. [11] Several episodes feature Dakota Meyer, Maxim's Military Advisor. [12] Maximum Warrior is produced by Grand Street Media. [13]

On February 27, 2014, entrepreneur Sardar Biglari, the founder of Biglari Holdings and Biglari Capital, purchased Maxim. "We plan to build the business on multiple dimensions," he said at the time, "thereby energizing our readership and viewership." In September 2014 he hired Kate Lanphear, the former style director of Elle and T: The New York Times Fashion Magazine as editor, in an attempt to remake it as a luxury, lifestyle and fashion journal, at an annual salary that was thought to be more than $700,000. [14] During Lanphear's tenure, the September 2015 issue featured actor Idris Elba on its cover, marking the first time that the magazine did not have a woman on the cover. [15] Lanphear left the magazine in November 2015. [16]

In January 2016, Biglari officially took over as Editor-in-Chief of Maxim, though a Maxim staffer said that the new masthead title just formalizes what has always been clear: Biglari exercises full editorial control over Maxim. At one point last year, the staffer said, he decided to throw out a nearly-complete version of the December issue in order to completely redesign the magazine. [17] On January 13, 2016, Gilles Bensimon joined Biglari as a special creative director. "What drew me to Maxim was Sardar's vision for the brand," said Bensimon. [18]

Events and controversies

The Black Crowes Black crowes-Newport.jpg
The Black Crowes

In 2004, the Gender Issues Centre, an on-campus feminist organization at Lakehead University in Thunder Bay, Ontario, protested an on-campus "Thunder Bay Boob Idol" event sponsored by Maxim and Coors Light. The Centre described Maxim as consisting of "sexist bravado and racist imagery". [19] In 2006, Alok Jha of The Guardian criticized Maxim for encouraging excessive alcohol consumption and sexual objectification of women. [20]

In June 2007, Israeli diplomat David Saranga invited Maxim to the country. In what came to be known as "beers and babes", the magazine did photo shoots of near-naked Israeli women who serve in the army. The campaign drew an angry reaction from lawmaker Colette Avital, a former diplomat who served as Israel's consul-general in New York City in the 1990s. [21] Prof. John H. Brown of Georgetown University described the spread as the first event in a new branch of public diplomacy. [22]

In February 2008, Maxim was criticized by the rock band The Black Crowes for rating their upcoming CD, Warpaint, without hearing the entire album. [23] Black Crowes manager Pete Angelus said, "Maxim's actions seem to completely lack journalistic integrity and intentionally mislead their readership." According to Crowes, the magazine stated in an email that "Of course, we always prefer to [ sic ] hearing music, but sometimes there are big albums that we don’t want to ignore that aren’t available to hear, which is what happened with the Crowes. It’s either an educated guess preview or no coverage at all, so in this case we chose the former." The magazine's editorial director James Kaminsky later apologized, stating "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers." [24] Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings. [25]

International editions

Maxim has launched international editions of its magazines since 1995. Most recently it has launched its 26th and 27th international [26] editions in Serbia and Greece where it is published by Attica Media. Notably, the magazine has been circulating editions in South Korea, Indonesia, India, Japan, the United States, France, Russia, [27] [28] Turkey, Serbia, Greece, [29] Bulgaria, Czech Republic, Argentina, Canada, Poland, Brazil, Germany, Australia [30] , Mexico and the Philippines (defunct).

Celebrity profiles

Hilary Duff Hilary Duff (2009).jpg
Hilary Duff
Mary Elizabeth Winstead Mary Elizabeth Winstead by Gage Skidmore.jpg
Mary Elizabeth Winstead
Hannah Davis Hannah Davis 2014 (cropped).jpg
Hannah Davis

Many female celebrities (singers, actresses, models, etc.) have posed for Maxim over the years. Examples include:


Film actresses


Maxim Hot 100

Each year since 2000 Maxim has released the Maxim Hot 100. The winners and their corresponding ages and the year in which the magazine was released are listed below. The winners of the Hot 100 are often a contested matter since individual tastes regarding attractiveness vary widely from person to person.

2000 Flag of Canada (Pantone).svg Estella Warren   21Actress/Model [31]
2001 Flag of the United States.svg Jessica Alba   20ActressYoungest winner. [32]
2002 Flag of the United States.svg Jennifer Garner   30ActressSecond time anyone has debuted on the list at number one. [33]
2003 Flag of the United States.svg Christina Aguilera   22Singer [34]
2004 Flag of the United States.svg Jessica Simpson   24Singer/Actress [35]
2005 Flag of the United States.svg Eva Longoria   30Actress [36]
2006 Flag of the United States.svg Eva Longoria  31ActressFirst and only woman to win twice (in a row). / Oldest winner. [37]
2007 Flag of the United States.svg Lindsay Lohan   21Actress/Singer [38]
2008 Flag of the United States.svg Marisa Miller   29ModelThird time anyone has debuted on the list at number one. [39]
2009 Flag of the United States.svg Olivia Wilde   25Actress [40]
2010 Flag of the United States.svg Katy Perry   25Singer [41]
2011 Flag of the United Kingdom.svg Rosie Huntington-Whiteley   24Model/ActressFourth time anyone has debuted on the list at number one. [42]
2012 Flag of Israel.svg Bar Refaeli   26Model [43]
2013 Flag of the United States.svg Miley Cyrus   20Actress/Singer [44]
2014 Flag of South Africa.svg Candice Swanepoel   25Model
2015 Flag of the United States.svg Taylor Swift   25Singer
2016 Flag of the United Kingdom.svg Stella Maxwell   25ModelFifth time anyone has debuted on the list at number one. [45]
2017 Flag of the United States.svg Hailey Baldwin   20Model
2018 Flag of the United States.svg Kate Upton   25Model/Actress
2019 Flag of the United States.svg Olivia Culpo   27Model/Actress

From 2000 until 2015, Maxim released the rest of the Hot 100 in order. Since 2016, Maxim released the hot 100 in random order. These are the rest of the Top 10 each year.

YearTop tenRef.
















reader's choice


n/a in order


n/a in order


n/a in order


See also

Related Research Articles

Jessica Alba American actress and businesswoman

Jessica Marie Alba is an American actress and businesswoman. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack (1994), but rose to prominence at 19, as the lead actress of the television series Dark Angel (2000–2002), for which she received a Golden Globe nomination.

Randy Couture American Collegiate wrestler and mixed martial arts fighter

Randall Duane Couture is an American actor, former U.S. Army sergeant, retired mixed martial artist and former collegiate and Greco-Roman wrestler. During his tenures in the Ultimate Fighting Championship (UFC), he became a three-time UFC Heavyweight Champion, two-time UFC Light heavyweight Champion, an interim UFC Light heavyweight Champion and the UFC 13 Heavyweight Tournament winner. He is the first of seven fighters to hold two UFC championship titles in two different divisions.

Adrianne Curry American model

Adrianne Marie Curry-Rhode is an American model and reality television personality.

Tricia Helfer Canadian actress and model

Tricia Janine Helfer is a Canadian actress and former model. She is best known for playing the humanoid Cylon model Number Six in Ronald D. Moore's re-imagined Battlestar Galactica series (2004–2009) and voicing Sarah Kerrigan in the StarCraft video games (2010–2015). She most recently played Charlotte Richards / Mom in the FOX series Lucifer (2016–2018).

Grace Park (actress) Korean American Canadian actress

Grace Park is a Canadian actress who played Cylon model Number Eight especially the significant copies Sharon "Boomer" Valerii and Sharon "Athena" Agathon on Battlestar Galactica, as well as Shannon Ng in the Canadian television series teen soap Edgemont. Park starred as Officer Kono Kalakaua in the CBS television series Hawaii Five-0, from 2010 until 2017. As of January 2019, she appears in the television series A Million Little Things.

Sarah Shahi American actress and former NFL cheerleader

Aahoo Jahansouz "Sarah" Shahi is an Iranian-American television actress and former NFL Cheerleader of Iranian and Spanish ancestry. She played Kate Reed in the USA Network legal drama Fairly Legal in 2011–12, Carmen on The L Word in 2008, and also starred as Sameen Shaw on the CBS crime drama Person of Interest. She has also appeared as the main female role Det. Dani Reese in Life, and in a supporting role in Alias. In 2018 she starred in the series Reverie.

Diora Baird American actress and model

Diora Lynn Baird is an American actress and former model for Guess? who has appeared in films such as Wedding Crashers (2005), Accepted (2006), The Texas Chainsaw Massacre: The Beginning (2006), Young People Fucking (2007), My Best Friend's Girl (2008), Stan Helsing (2009), and Transit (2012).

Eva Angelina American pornographic actress, feature dancer, and real estate agent

Eva Angelina is the stage name of an American pornographic actress, feature dancer, and real estate agent. She began her career at around 18 years old and has won several industry awards, including the 2008 AVN Award for Best Actress – Video and the 2008 XBIZ Award for Female Performer of the Year.

Christian Serratos American actress

Christian Marie Serratos is an American actress who plays Rosita Espinosa in AMC's The Walking Dead TV series, based on the comic book of the same name. She is also known for playing Suzie Crabgrass in the Nickelodeon series Ned's Declassified School Survival Guide and Angela Weber in The Twilight Saga series.

Michele Merkin American model

Michele Merkin is an American model and television presenter.

April Ann McIntosh is an American actress and model known professionally as April Scott. She has appeared on television programs such as CSI: Miami and It's Always Sunny in Philadelphia, as well as films such as The Dukes of Hazzard: The Beginning, I Do... I Did, The Penthouse and Living Will. She is currently the host of the TV show Model Turned Superstar on the 4K Universe Channel.

Moon Bloodgood American actress

Korinna Moon Bloodgood is an American actress and model, known for her role as Lt. Blair Williams in the 2009 film Terminator Salvation and as Anne Glass in the TNT television series Falling Skies.

Lyndsy Fonseca American actress

Lyndsy Marie Fonseca is an American actress. She began her career by appearing as Colleen Carlton on the CBS daytime soap opera The Young and the Restless, on which she starred between 2001 and 2005. Thereafter, she had a series of other recurring roles, including Penny Mosby on the CBS sitcom How I Met Your Mother, Donna on HBO's Big Love, and Dylan Mayfair on the fourth season of the ABC television series Desperate Housewives.

Kelly Killoren Bensimon American model

Kelly Jean Killoren Bensimon is an American author, socialite and former editor of Elle Accessories and a former model. She appeared as a full-time cast member on the Bravo television series The Real Housewives of New York City from seasons 2 to season 4.

Rachel Bilson American actress

Rachel Sarah Bilson is an American actress. Born to a California show business family, Bilson made her television debut in 2003, and then landed the role of Summer Roberts on the prime-time drama series The O.C. Bilson made her movie debut in The Last Kiss (2006) and starred in the science-fiction-action film Jumper (2008). From 2011 to 2015, she starred as Dr. Zoe Hart on The CW series Hart of Dixie.

Kate Bosworth American actress

Katherine Ann Bosworth is an American actress and model. Following minor roles in the films The Horse Whisperer (1998) and Remember the Titans (2000), she rose to prominence with her role as a teenage surfer in the box-office hit Blue Crush (2002).

Sardar Biglari is an American entrepreneur and is the founder, chairman and CEO of Biglari Holdings, a holding company that trades on the New York Stock Exchange under the symbol BH. Biglari controls the Steak 'n Shake Company, First Guard Insurance, Maxim and the Western Sizzlin corporation among others, which are subsidiaries of Biglari Holdings. Biglari is also founder, chairman and CEO of Biglari Capital, the general partner to The Lion Fund.

Arianny Celeste American model

Arianny Celeste is an American ring girl and model. She is best known for being a ring girl for the UFC. She is also a co-host on TV show Overhaulin' and a model featured in magazine Playboy.

Kenda Perez is an American model and television host for the UFC and FOX Sports. Host of the internationally broadcast Best of Pride Fighting Championships running four seasons and the Best Of WEC on Fox Sports 1 running two seasons. Kenda also hosts a weekly online MMA show “The Ultimate Show” on and a weekly SiriusXM radio show on Faction Radio. Formally represented by Famous Stars and Straps owned by Travis Barker. Kenda is the wife of top ranked professional mixed martial artist Cub Swanson, currently fighting in the UFC.

Biglari Holdings Inc. is an American holding company headquartered in San Antonio, Texas founded by entrepreneur Sardar Biglari. Its major subsidiaries include Steak 'n Shake, Maxim magazine, First Guard Insurance and Western Sizzlin'.


  1. Steigrad, Alexandra (January 13, 2016). "Maxim Taps Gilles Bensimon as Special Creative Adviser".
  2. "eCirc for Consumer Magazines". Alliance for Audited Media. January 14, 2017. Retrieved January 15, 2017.
  3. Howard Cox; Simon Mowatt (2007). "Technological change and innovation in consumer magazine publishing" (PDF). Technology Analysis and Strategic Management. Retrieved November 1, 2016.
  4. Stutz, Howard (April 19, 2007). "MGM buys parcels for new center". Las Vegas Review-Journal. pp. A1+A8.
  5. "UFC and Maxim Partner Up For the First-Ever Octagon Girl Search at UFC Fan Expo". Archived from the original on December 12, 2012.
  6. "Maxim UFC Octagon Girl Search Highlight Video". Archived from the original on December 25, 2012.
  7. "Darden Media Group Buys Maxim from Alpha Media Group". Folio:.
  8. "Darden not Alpha enough to nail Maxim mag". New York Post. December 20, 2013.
  9. Adam Samson. "Man Charged in Scheme to Fraudulently Buy Maxim Magazine". Fox Business. Archived from the original on July 4, 2014. Retrieved December 12, 2014.
  10. "Maxim Cuts Circulation". September 21, 2012. Retrieved February 21, 2014.
  11. "Premium Partners - News Releases". October 3, 2013. Archived from the original on December 11, 2013. Retrieved February 21, 2014.
  12. "Dakota Meyer Joins Maxim as Military Advisor". Maxim. Archived from the original on February 18, 2014. Retrieved February 21, 2014.
  13. "Action! – Wheaton Quarterly". Retrieved February 21, 2014.
  14. Kelly, Keith J. (October 23, 2015). "Maxim editor ousted after failed 'luxury magazine' relaunch".
  15. Hyland, Véronique (August 4, 2015). "Idris Elba Makes Men's History, Covers Maxim". New York Magazine.
  16. Schneier, Matthew (October 23, 2015). "At Maxim, the Editor Kate Lanphear Is on Her Way Out" via
  17. "Maxim to name owner Sardar Biglari editor in chief".
  18. Alexandra Steigrad. "Maxim Taps Gilles Bensimon as Special Creative Adviser". WWD.
  19. Ende, Margi (December 7, 2004). "Discriminating tastes, discriminating 'boobs'" . Retrieved November 25, 2015.
  20. Jha, Alok (March 30, 2006). "Lad Culture Corrupts Men as much as it Debases Women". The Guardian.
  21. Friedman, Matti (June 20, 2007). "Maxim Features Models From Israeli Army". Associated Press.
  22. Public Diplomacy Goes 'Pubic', John H. Brown, University of Southern California public diplomacy site, July 11, 2007.
  23. "Maxim Magazine reviews album without hearing it". Archived from the original on February 25, 2008. Retrieved February 23, 2008.
  24. "Maxim Apologizes for Black Crowes Review". Archived from the original on March 2, 2008. Retrieved February 26, 2008.
  25. "Maxim: Whole reviewing mess a 'mistake'". Archived from the original on February 29, 2008. Retrieved February 28, 2008.
  26. " - News - Maxim launches new editions". July 11, 2011. Archived from the original on July 11, 2011.
  27. "Russia's "sexy spy" in provocative photoshoot". Reuters. October 19, 2010. Retrieved November 11, 2010.
  28. "Russian spy Anna Chapman blows her cover for men's magazine". October 19, 2010. Retrieved November 11, 2010.
  29. May, Kevin (May 13, 2005). "Maxim ready for Serbian, Turk and Greek launch". Media Week. Haymarket. Retrieved November 11, 2010.
  31. "The 2000 Hot 100 List". April 13, 2009. Archived from the original on January 18, 2011. Retrieved May 6, 2011.
  32. "The 2014 Hot 100 List". April 16, 2014. Archived from the original on August 2, 2011. Retrieved May 29, 2014.
  33. "The 2002 Hot 100 List". April 20, 2009. Archived from the original on May 9, 2011. Retrieved May 6, 2011.
  34. "The 2003 Hot 100 List". April 22, 2009. Archived from the original on October 5, 2011. Retrieved May 6, 2011.
  35. "The 2004 Hot 100 List". April 27, 2009. Archived from the original on January 18, 2011. Retrieved May 6, 2011.
  36. "2005 Hot 100". May 1, 2009. Archived from the original on September 5, 2011. Retrieved May 6, 2011.
  37. "The 2006 Hot 100 List". May 4, 2009. Archived from the original on August 7, 2011. Retrieved May 6, 2011.
  38. "2007 Hot 100 List". May 6, 2009. Archived from the original on March 5, 2011. Retrieved May 6, 2011.
  39. "2008 Hot 100 List". May 20, 2009. Archived from the original on May 29, 2012. Retrieved May 11, 2011.
  40. "2009 Hot 100". June 5, 2009. Archived from the original on May 3, 2011. Retrieved May 6, 2011.
  41. "2010 Hot 100". May 5, 2010. Archived from the original on May 7, 2011. Retrieved 2011-05-06.
  42. "2011 Hot 100". May 3, 2011. Archived from the original on May 13, 2011. Retrieved May 6, 2011.
  43. Hughes, Sarah Anne (May 22, 2012). "Bar Refaeli, Naya Rivera and Stephen Colbert make Maxim's 'Hot 100' list". The Washington Post. Retrieved May 23, 2012.
  44. "Miley Cyrus Hot Pics & Sexy Photos | Girls of Maxim". Retrieved February 21, 2014.
  45. "Stella Maxwell Tops Maxim Hot 100".
  46. "2000 Hot 100 List".
  47. Maxim. Maxim or empty |title= (help)
  48. "2002 Hot 100 List".
  49. "2003 Hot 100 List".
  50. "2004 Hot 100 List".
  51. "2005 Hot 100 List".
  52. "2006 Hot 100 List".
  53. "2007 Hot 100".
  54. "2008 Hot 100 List".
  55. "2009 Hot 100 List".
  56. "2010 Hot 100 List".
  57. "2011 Hot 100 List".
  58. "2012 Hot 100 List".
  59. "2013 Hot 100 List".
  60. "2014 Hot 100 List".
  61. "2015 Hot 100 Readers' Choice".
  62. "2016 Hot 100". Maxim.
  63. "Meet the Women of the 2017 Maxim Hot 100".
  64. "Kate Upton Tops the 2018 Maxim Hot 100".