The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject.(January 2023) |
Sexual objectification is the act of treating a person solely as an object of sexual desire (a sex object). Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is most commonly examined at the level of a society (sociology), but can also refer to the behavior of individuals (psychology), and is a type of dehumanization.
Although both men and women can be sexually objectified, the concept is mainly associated with the objectification of women, and is an important idea in many feminist theories, and psychological theories derived from them. Many feminists argue that sexual objectification of girls and women contributes to gender inequality, and many psychologists associate objectification with a range of physical and mental health risks in women. Research suggests that the psychological effects of objectification of men are similar to those of women, leading to negative body image among men. The concept of sexual objectification is controversial, and some feminists and psychologists have argued that at least some degree of objectification is a normal part of human sexuality. [1] [2] [3]
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The sexual objectification of women involves them being viewed primarily as an object of heteronormative male sexual desire, rather than as a whole person. [4] [5] [6] Although opinions differ as to which situations are objectionable, many see the objectification of women taking place in the sexually oriented depictions of women in advertising, art and media, pornography, the occupations of stripping and prostitution, and women being brazenly evaluated or judged sexually or aesthetically in public spaces and events, such as beauty contests. [7]
Some feminists and psychologists [8] argue that sexual objectification can lead to negative psychological effects including eating disorders, depression and sexual dysfunction, and can give women negative self-images because of the belief that their intelligence and competence are currently not being, nor will ever be, acknowledged by society. [6] Sexual objectification of women has also been found to negatively affect women's performance, confidence, and level of position in the workplace. [9] How objectification has affected women and society in general is a topic of academic debate, with some saying girls' understanding of the importance of appearance in society may contribute to feelings of fear, shame, and disgust during the transition to womanhood, [10] and others saying that young women are especially susceptible to objectification, as they are often taught that power, respect, and wealth can be derived from one's outward appearance. [11]
"Male sexual objectification" involves a man being in publicity in a sexual context.
Instances where men may be viewed as sexualized can be in advertisements, music videos, films, television shows, beefcake calendars, women's magazines, male strip shows, and clothed female/nude male (CFNM) events. [12] Women also purchase and consume pornography. [13]
Within gay male communities, men are often objectified. [14] In 2007 a study found discussing negative effects of objectification was met with considerable resistance in the community. The sexual objectification of men of color may force them to play specific roles in sexual encounters that are not necessarily of their own choosing. [15]
Research suggests that the psychological effects of objectification on men are similar to those of women, leading to negative body image among men. [16]
Men's bodies have become more objectified than they previously were, though because of society's established gaze on the objectification of women, the newfound objectification of men is not as widespread. [17] Even with this increase of male objectification, men are still seen as the dominant figures and so the focus is still primarily on women. [18]
Male sexual objectification has been found in 37% of advertisements featuring men's body parts to showcase a product. [19] Similar to the issues of sexual objectification in women, it is common for said objectification to lead men to body shaming, eating disorders, and a drive for perfection. The continued exposure of these "ideal" men subject society to expect all men to fit this role. [20]
Male actors featured in TV shows and movies are oftentimes in excellent shape and have the "ideal" bodies. These men often fill the leading roles. When society is subjected to men who do not have ideal bodies, we typically see them as the comic relief. It is rare to see an out of shape man have a leading role. Leanne Dawson writes that "There are temporal, cultural and geographical "norms" of gender and other aspects of identity, which are often incorrectly considered to be inherent or natural." [21]
In the media, the ideal version of a man is seen as a strong, toned man. The idealized version of a woman is thin. [22] Body evaluation is more commonly used to criticize women than men, and it can take different forms for men. For example, body evaluation is often directed at men's nonverbal cues. By contrast, women more often are subject to body evaluation in the form of sexual, sometimes offensive, verbal remarks. Men tend to experience this from other men, whereas women experience it from both sexes. [19] The Interpersonal Sexual Objectification Scale (ISOS) is a scale that shows sexual objectification of respondents, both men and women. While experiencing sexual objectification it creates the need to constantly maintain and critique one's physical appearance. This leads to other things like eating disorders, body shaming, and anxiety. The ISOS scale can be related to objectification theory and sexism. [19] Self-objectification, which is the way in which people evaluate themselves, is concentrated more on women. Men typically experience it through media display. To the extent that men do experience self-objectification, studies have shown that men typically do not experience its negative effects to the extent that women do. [23] [22]
In the media, sexual objectification has been used as a way to sell products to the general public. [24] [25] Sexual objectification has been used as a marketing strategy for many decades according to the Journal of Advertising. This specific strategy targets the public in selling products that will make them look and feel desirable and attractive. It is stated that this strategy sells well by grabbing the attention of the public. The journal states that explicit advertisements do better in marketing than other non-explicit ads. [26]
While the concept of sexual objectification is important within feminist theory, ideas vary widely on what constitutes sexual objectification and what are the ethical implications of such objectification. Some feminists such as Naomi Wolf find the concept of physical attractiveness itself to be problematic, [27] with some radical feminists being opposed to any evaluation of another person's sexual attractiveness based on physical characteristics.[ citation needed ] John Stoltenberg goes so far as to condemn as wrongfully objectifying any sexual fantasy that involves the visualization of a woman. [28]
Radical feminists view objectification as playing a central role in reducing women to what they refer to as the "oppressed sex class".[ This quote needs a citation ] While some feminists view mass media in societies that they argue are patriarchal as objectifying, they often focus on pornography as playing an egregious role in habituating men to objectify women. [29]
Cultural critics such as Robert Jensen and Sut Jhally accuse mass media and advertising of promoting the objectification of women to help promote goods and services, [7] [30] [31] and the television and film industries are commonly accused of normalizing the sexual objectification of women. [32]
The objection to the objectification of women is not a recent phenomenon. In the French Enlightenment, for example, there was a debate as to whether a woman's breasts were merely a sensual enticement or rather a natural gift. In Alexandre Guillaume Mouslier de Moissy's 1771 play The True Mother (La Vraie Mère), the title character rebukes her husband for treating her as merely an object for his sexual gratification: "Are your senses so gross as to look on these breasts – the respectable treasures of nature – as merely an embellishment, destined to ornament the chest of women?" [33]
The issues concerning sexual objectification became first problemized during the 1970s by feminist groups. Since then, it has been argued that the phenomenon of female sexual objectification has increased drastically since its problematization in all levels of life, and has resulted in negative consequences for women, especially in the political sphere. However, a rising form of new third-waver feminist groups have also taken the increased objectification of women as an opportunity to use the female body as a mode of power. [34]
Some social conservatives have taken up aspects of the feminist critique of sexual objectification. In their view, however, the increase in the sexual objectification of both sexes in Western culture is one of the negative legacies of the sexual revolution. [35] [36] [37] [38] [39] These critics, notably Wendy Shalit, advocate a return to pre-sexual revolution standards of sexual morality, which Shalit refers to as a "return to modesty", as an antidote to sexual objectification. [36] [40] Some social conservatives have argued that the feminist movement itself has contributed to the problem of the sexual objectification of women by promoting "free" love (i.e. men and women choosing to have non-reproductive sex outside of marriage and for their own pleasure). [8] [41]
Others such as civil libertarians and sex-positive feminists contest feminist claims about the objectification of women. Camille Paglia holds that "[t]urning people into sex objects is one of the specialties of our species." In her view, objectification is closely tied to (and may even be identical with) the highest human faculties toward conceptualization and aesthetics. [42] Feminist author Wendy Kaminer criticized feminist support for anti-pornography laws, arguing that pornography does not cause sexual violence, and bans on such material infantilize women. She has noted that radical feminists have often allied themselves with the Christian right in supporting these laws and denouncing the depiction of sex in popular culture although the two groups strongly disagree on virtually everything else. [43] Her ACLU colleagues Nadine Strossen and Nan D. Hunter have made similar criticisms. [44] [45] Strossen has argued that objectification is not in and of itself dehumanizing, and may fulfill women's own fantasies. [46] Psychologist Nigel Barber argues that men, and to a lesser extent, women, are naturally inclined to focus on the physical attractiveness of the opposite sex (or the same sex in the case of gays and lesbians), and that this has been widely misinterpreted as sexism. [2]
Ariel Levy contends that Western women who exploit their sexuality by, for example, wearing revealing clothing and engaging in lewd behavior, engage in female self-objectification, meaning they objectify themselves. While some women see such behaviour as a form of empowerment, Levy contends that it has led to greater emphasis on a physical criterion or sexualization for women's perceived self-worth, which Levy calls "raunch culture". [47] In a study conducted by the State University of New York, it is found that women self-objectify when trying to fit the "perfect" female standard according to the male gaze.
Levy discusses this phenomenon in Female Chauvinist Pigs: Women and the Rise of Raunch Culture. Levy followed the camera crew from the Girls Gone Wild video series, and argues that contemporary America's sexualized culture not only objectifies women, it encourages women to objectify themselves. [48] In today's culture, Levy writes, the idea of a woman participating in a wet T-shirt contest or being comfortable watching explicit pornography has become a symbol of feminist strength.
Jordan Peterson has asked why women need to wear make-up or high-heels in the workplace, that a double standard exists for sexual harassment and females who self-objectify themselves in society. [49]
Social media has made a major impact on the self-objectification of women. Through social media, women self-objectify by posting provocative images they know will be objectified by their viewers as a form of seeking validation of posting images that fits the mold of society. [50]
Latina women face a particular form of sexual objectification based on stereotypes relating to Latina women. American media often portrays Latina women as being sexually promiscuous and curvaceous, having large breasts and buttocks, being melodramatic, or having a feisty attitude. [51] Keller identifies three main stereotypes that contribute to the objectification of Latinas. (Cantina Girl, Suffering Senorita, and Vamp). The “Cantina Girl” is characterized as being an alluring sexual presence. The “Suffering Senorita” is the Latina who goes “bad” due to her love of the (usually Anglo) love interest. Lastly, the “Vamp” is seen as beautiful but devious, and a psychological threat for her wit or charm. [52] All three of these categorizations stem from the sexual objectification of Latina women's bodies and identities.
Such sexual objectifications hold real-world consequences for Latina women. For instance, the prevalence of negative Latina stereotypes (such as hypersexualization) has led to a decrease in positive in-group attitudes among the Latina community. [53]
Black women have been fetishized and objectified throughout history. They may be portrayed as having a more animalistic nature than their non-black counterparts. People who fetishize black women are sometimes pejoratively said to have "jungle fever". [54]
Black women are widely objectified in the media and in pornography, and are scrutinized more closely for doing the same things as their non-black counterparts.[ citation needed ] They are also stereotyped in the media as having more curvaceous bodies and bigger lips. [54]
This section needs attention from an expert in Gender Studies. The specific problem is: The prose is jargon-filled, repetitive and nearly impenetrable to laypeople. The structure needs improvement.(January 2015) |
Objectification theory is a framework for understanding the experiences of women in cultures that sexually objectify them, proposed by Barbara Fredrickson and Tomi-Ann Roberts in 1997. [55] Within this framework, Fredrickson and Roberts draw conclusions about women's experiences. This theory states that, because of sexual objectification, women learn to internalize an outsider's view of their bodies as the primary view of themselves. Women, they explain, begin to view their bodies as objects separate from their person. This internalization has been termed self-objectification. This theory does not seek to prove the existence of sexual objectification; the theory assumes its existence in culture. This self-objectification then, according to objectification theory, leads to increased habitual body monitoring. With this framework in mind, Fredrickson and Roberts suggest explanations for consequences they believe are the result of sexual objectification. The consequences suggested are: increased feelings of shame, increased feelings of anxiety, decreased peak motivational state, and decreased awareness of internal bodily states.
Sexual objectification has been studied based on the proposition that girls and women develop their primary view of their physical selves from observing others. These observations can take place in the media or through personal experience. [56] : 26 Through a blend of expected and actual exposure, women are socialized to objectify their own physical characteristics from a third-person perception, which is identified as self-objectification. [57] Women and girls develop an expected physical appearance for themselves, based on observations of others; and are aware that others are likely to observe as well. The sexual objectification and self-objectification of women is believed to influence social gender roles and inequalities between the sexes. [58]
Self-objectification can increase in situations which heighten the awareness of an individual's physical appearance. [59] : 82 Here, the presence of a third-person observer is enhanced. Therefore, when individuals know others are looking at them, or will be looking at them, they are more likely to care about their physical appearance. Examples of the enhanced presence of an observer include the presence of an audience, camera, or other known observer.
Primarily, objectification theory describes how women and girls are influenced as a result of expected social and gender roles. [56] Research indicates not all women are influenced equally, due to the anatomical, hormonal, and genetic differences of the female body; however, women's bodies are often objectified and evaluated more frequently. [59] : 90–95 Self-objectification in girls tends to stem from two main causes: the internalization of traditional beauty standards as translated through media as well as any instances of sexual objectification that they might encounter in their daily lives. [60] It is not uncommon for women to translate their anxieties over their constant sense of objectification into obsessive self-surveillance. This, in turn, can lead to many serious problems in women and girls, including "body shame, anxiety, negative attitudes toward menstruation, a disrupted flow of consciousness, diminished awareness of internal bodily states, depression, sexual dysfunction, and disordered eating." [61]
Sexual objectification occurs when a person is identified by their sexual body parts or sexual function. In essence, an individual loses their identity, and is recognized solely by the physical characteristics of their body. [56] The purpose of this recognition is to bring enjoyment to others, or to serve as a sexual object for society. [5] Sexual objectification can occur as a social construct among individuals.
Sexual objectification has been around and present in society for many but has increased with the introduction of social media according to “Objectification, Sexualization, and Misrepresentation: Social Media and the College Experience - Stefanie E Davis, 2018” This journal shows a clear explanation for how young girls are influenced by social media to be sexually objectified. The platform is meant to share a glimpse into a person's life through photos to share with friends, family and mutuals. For many individuals, social media applications like Instagram, Snapchat, TikTok, and X (formerly Twitter) are used to glamorize and romanticize certain lifestyles. Examples of this can be young women using their platform (however big it may be) to pose as an older age by uploading provocative photos. This behavior promotes sexual objectification of young girls that participate on social media.
Objectification theory suggests both direct and indirect consequences of objectification to women. Indirect consequences include self consciousness in terms that a woman is consistently checking or rearranging her clothes or appearance to ensure that she is presentable. More direct consequences are related to sexual victimization. Rape and sexual harassment are examples of this. [8] Doob (2012) states that sexual harassment is one of the challenges faced by women in workplace. This may constitute sexual jokes or comments, most of which are degrading. [62] Research indicates that objectification theory is valuable to understanding how repeated visual images in the media are socialized and translated into mental health problems, including psychological consequences on the individual and societal level. [8] These include increased self-consciousness, increased body anxiety, heightened mental health threats (depression, anorexia nervosa, bulimia, and sexual dysfunction), and increased body shame. [63] Therefore, the theory has been used to explore an array of dependent variables including disordered eating, mental health, depression, motor performance, body image, idealized body type, stereotype formation, sexual perception and sexual typing. [8] [59] Body shame is a byproduct of the concept of an idealized body type adopted by most Western cultures that depicts a thin, model-type figure. Thus, women will engage in actions meant to change their body such as dieting, exercise, eating disorders, cosmetic surgery, etc. [8] Effects of objectification theory are identified on both the individual and societal levels.
Learned helplessness theory posits that because human bodies are only alterable to a certain point, people develop a sense of body shame and anxiety from which they create a feeling of helplessness in relation to correcting their physical appearance and helplessness in being able to control the way in which others perceive their appearance. This lack of control often results in depression. [8] In relating to a lack of motivation, objectification theory states that women have less control in relationships and the work environment because they have to depend on the evaluation of another who is typically basing their evaluation on physical appearance. Since the dependence on another's evaluation limits a woman's ability to create her own positive experiences and motivation, it adversely increases her likelihood for depression. [8] Furthermore, sexual victimization may be a cause. Specifically, victimization within the workplace degrades women. Harassment experienced every day wears on a woman, and sometimes this results in a state of depression. [8] [62]
Ann J. Cahill uses the concept of derivitization as an alternative to objectification when trying to address sexual objectification's seeming judgment of all physical interactions (termed somatophobia by Cahill). Cahill criticizes the notion of objectification as marginalizing the role of the body in one's subjective experience and therefore making it impossible to understand how being viewed as a sexually appealing body can enhance an individual's notion of self. [64] : 842
Instead, Cahill uses the concept of subjectivity from the study of intersubjectivity. A subject is an individual with their unique experience of reality. Derivitization is then defined as limiting another person's subjective behaviour and experience to align with or serve your own subjective experience. In this framing, the objectification exists in sex work is viewed instead as the derivitization of having another act for only one's own subjective experience and ignoring the sex worker's experience. Drawing comparisons to the doctor–patient relationship, Cahill argues that a recognition of what both people bring to a relationship and their subjective goals is what makes a relationship ethical. [64] : 843–847
"Free use" describes a sexual fetish involving being consensually "used" as a sex object at any time and anywhere by a sexual partner when they are aroused, including while doing chores or while sleeping. It became popular online in the mid-2020s, including in gay pornography, on Reddit—where one subreddit dedicated to the fetish had over 1.4 million members by 2023—and on TikTok. [65] [66]
Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is intrinsically superior to another. Extreme sexism may foster sexual harassment, rape, and other forms of sexual violence. Discrimination in this context is defined as discrimination toward people based on their gender identity or their gender or sex differences. An example of this is workplace inequality. Sexism refers to violation of equal opportunities based on gender or refers to violation of equality of outcomes based on gender, also called substantive equality. Sexism may arise from social or cultural customs and norms.
A gender role, or sex role, is a set of socially accepted behaviors and attitudes deemed appropriate or desirable for individuals based on their sex. Gender roles are usually centered on conceptions of masculinity and femininity, although there are exceptions and variations.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
In social philosophy, objectification is the act of treating a person as an object or a thing. It is part of dehumanization, the act of disavowing the humanity of others. Sexual objectification, the act of treating a person as a mere object of sexual desire, is a subset of objectification, as is self-objectification, the objectification of one's self. In Marxism, the objectification of social relationships is discussed as "reification".
Antisexualism is opposition or hostility towards sexual behavior and sexuality.
Sociology of gender is a subfield of sociology. As one of the most important social structures is status. One of the most important statuses an individual claims is gender. Public discourse and the academic literature generally use the term gender for the perceived or projected (self-identified) masculinity or femininity of a person.
A video vixen is a woman who models and appears in hip hop-oriented music videos. From the 1990s to the early 2010s, the video vixen image was a staple in popular music, particularly within the genre of hip hop. First appearing in the late 1980s, when hip-hop culture began to gain popularity. It was most popular in American pop culture during the 1990s and 2000s. Video vixens are aspiring actors, singers, dancers, or professional models. Artists and vixens have been criticized for allegedly contributing to the social degradation of black women and Latinas.
Female Chauvinist Pigs: Women and the Rise of Raunch Culture is a 2005 book by Ariel Levy that critiques the highly sexualized American culture in which women are objectified, objectify one another, and are encouraged to objectify themselves. Levy refers to this as "raunch culture".
Sexualization is the emphasis of the sexual nature of a behavior or person. Sexualization is linked to sexual objectification, treating a person solely as an object of sexual desire. According to the American Psychological Association, sexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness." "In study after study, findings have indicated that women more often than men are portrayed in a sexual manner and are objectified. In addition, a narrow standard of physical beauty is heavily emphasized. These are the models of femininity presented for young girls to study and emulate."
Sexual script theory states that all social behavior, including sexual behavior, is socially scripted. The theory was introduced by sociologists John H. Gagnon and William Simon in their 1973 book Sexual Conduct. Its basic principle states that all social behavior, including sexual behavior, is socially scripted. Furthermore, it is the approved norms abouthow individuals in a relationship may embrace one another, embody, and react to each other via the process of socialization. The idea is that sexual scripts are guidelines for appropriate sexual behavior and sexual encounters. Sexual behavior and encounters become behavior that is learned as well as instinctive. Each partner in consensual encounters acts as if they are an actor in a play or film following a script, rather than acting on impulse alone. Therefore people in a relationship may draw upon this idea when thinking about their own sexual experiences or when participating in sexual acts themselves.
In critical theory, philosophy, sociology, and psychoanalysis, the gaze, in the figurative sense, is an individual's awareness and perception of other individuals, other groups, or oneself. Since the 20th century, the concept and the social applications of the gaze have been defined and explained by phenomenologist, existentialist, and post-structuralist philosophers. Jean-Paul Sartre described the gaze in Being and Nothingness (1943). Michel Foucault, in Discipline and Punish: The Birth of the Prison (1975), developed the concept of the gaze to illustrate the dynamics of socio-political power relations and the social dynamics of society's mechanisms of discipline. Jacques Derrida, in The Animal That Therefore I Am (1997), elaborated upon the inter-species relations that exist among human beings and other animals, which are established by way of the gaze.
Sexuality in music videos has been evident since the 1980s, which refer to how people experience and express themselves as sexual beings. Music videos have been an integral part of popular culture and media consumption. From the early days of music on television in the 1980s to the rise of social media in the 2010s to the present, music videos have used methods to explore sexuality. The concept of objectification vs reclamation of sexuality in music videos reflects tension between exploitation and empowerment specifically for women and black individuals.
Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth. Gendered advertisements have and continue to shape what is expected of a distinct gender, regarding physique and attitude.
Gendered sexuality is the way in which gender and sexuality are often viewed as likened constructs, whereby the role of gender in an individual's life is informed by and impacts others' perceptions of their sexuality. For example, both the male and female genders are subject to assumptions of heterosexuality. If a man were to behave in feminine ways, his heterosexuality would be doubted, and individuals may assume that he is gay.
The exploitation of women in mass media is the use or portrayal of women in mass media such as television, film, music, and advertising as objects or sexual beings, in order to increase the appeal of media or a product to the detriment of the women being portrayed, and women in society. This process includes the presentation of women as sexual objects and the setting of feminine beauty ideals that women are expected to reflect. Sexual exploitation of women in the media dates back to 19th century Paris, in which ballerinas were exposed to harassment and objectification. The most often criticized aspect of the use of women in mass media is sexual objectification, but dismemberment can be a part of the objectification as well. The exploitation of women in mass media has been criticized by feminists and other advocates of women's rights, and is a topic of discussion in feminist studies and other fields of scholarship.
Feminist pornography, also known by other terms in internet such as 'ethical porn' or 'fair-trade porn' is a genre of film developed by or for those within the sex-positive feminist movement. It was created for the purpose of promoting gender equality by portraying more bodily movements and sexual fantasies of women and members of the LGBT community.
Feminist views on sexuality widely vary. Many feminists, particularly radical feminists, are highly critical of what they see as sexual objectification and sexual exploitation in the media and society. Radical feminists are often opposed to the sex industry, including opposition to prostitution and pornography. Other feminists define themselves as sex-positive feminists and believe that a wide variety of expressions of female sexuality can be empowering to women when they are freely chosen. Some feminists support efforts to reform the sex industry to become less sexist, such as the feminist pornography movement.
Internalized sexism is a form of sexist behavior and attitudes enacted by women toward themselves or other women and girls. Internalized sexism is a form of internalized oppression, which "consists of oppressive practices that continue to make the rounds even when members of the oppressor group are not present." Internalized sexism can have a range of effects on women and girls such as problems with mental health and body image. Modes of internalization of sexism include early childhood inculturation and consumption of media, especially of celebrity and entertainment news.
Gender plays a role in mass media and is represented within media platforms. These platforms are not limited to film, radio, television, advertisement, social media, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations. For example, UNESCO, in cooperation with the International Federation of Journalists, elaborated the Gender-sensitive Indicators for Media contributing to gender equality and women's empowerment in all forms of media.
In feminist theory, the male gaze is the act of depicting women and the world in the visual arts and in literature from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer. The concept was first articulated by British feminist film theorist Laura Mulvey in her 1975 essay, Visual Pleasure and Narrative Cinema. Mulvey's theory draws on historical precedents, such as the depiction of women in European oil paintings from the Renaissance period, where the female form was often idealized and presented from a voyeuristic male perspective. Art historian John Berger, in his work Ways of Seeing (1972), highlighted how traditional Western art positioned women as subjects of male viewers’ gazes, reinforcing a patriarchal visual narrative.
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