A breastaurant is a restaurant that requires female waiting staff to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters opened in the United States. [1] The format has since been adopted by other restaurants, including Tilted Kilt Pub & Eatery, Twin Peaks, Ojos Locos, Bikinis Sports Bar & Grill, The WingHouse Bar & Grill, Redneck Heaven, and Bombshells Bar & Grill. [2] [3] [4]
These restaurants often use a sexual double-entendre brand name and may also be themed. The restaurants may offer perks for customers, such as alcoholic drinks and flirty servers. [5]
Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format. [6] According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011. [7]
In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period". [8] Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018. [9]
Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016. [10] [11] In Japan, there are pop-up establishments such as Macho Cafe [12] and Macho Meat Shop, [13] where brawny men serve food and drinks.
Breastaurants have been criticized for sexually objectifying women. [14]
Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital. The Hooters name is a double entendre referring to both a North American slang term for women's breasts and the logo.
Oyo Hotel & Casino is a casino hotel near the Las Vegas Strip in Paradise, Nevada, United States. It is owned by Highgate and Oyo Hotels & Homes, and its casino is operated by Paragon Gaming. It is located east of the Strip and next to the former site of the Tropicana resort. The hotel has 696 rooms with a 30,000-square-foot (2,800 m2) casino.
Pink Taco is a restaurant chain in Los Angeles, California, with locations in West Hollywood on the Sunset Strip and in Century City, located on the premises of the Westfield Century City mall. It serves Mexican food.
Restaurants fall into several industry classifications, based upon menu style, preparation methods and pricing, as well as the means by which the food is served to the customer. This article mainly describes the situation in the US, while categorisation differs widely around the world.
The modern bikini first appeared in 1946, and since then it has become a part of popular culture. It is one of the most widely worn women's swimsuits, used for swimming and in a variety of other contexts. Today, bikinis appear in competitions, films, magazines, music, literature, and video games. Despite the availability of more revealing glamour wear, bikini modeling remains popular and can still create controversy. Portrayals of the bikini in popular culture led, to a large extent, to its acceptance by Western society at large. In 1960, Brian Hyland's pop song "Itsy Bitsy Teenie Weenie Yellow Polkadot Bikini" inspired a bikini-buying spree. The white bikini worn by Ursula Andress as Honey Ryder in the 1962 James Bond film Dr. No has been cited as one of the most famous bikinis of all time. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, led a wave of films that made the bikini a pop-culture symbol. Playboy first featured a bikini on its cover in 1962. The Sports Illustrated Swimsuit Issue debuted two years later. This increasing popularity was reinforced by its appearance in such contemporary films as How to Stuff a Wild Bikini featuring Annette Funicello and One Million Years B.C. (1966) featuring Raquel Welch. Raquel Welch's fur bikini in One Million Years B.C. became a famous moment in cinema history. Hollywood stars such as Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida and Jane Russell further helped the growing popularity of bikinis. Pin up posters of Monroe and Mansfield, as well as Hayworth, Bardot and Raquel Welch distributed around the world contributed significantly to the popularity of the bikini.
Previously known as Ker's WingHouse Bar & Grill, WingHouse Bar & Grill is a restaurant chain based in Florida. It was created and founded by Ed Burnett, with financial support for expansion provided by investor Crawford Ker. The establishment is known for its distinctive concept as a "breastaurant," featuring servers known as "WingHouse Girls."
Coby Garrett Brooks is the former president and CEO of Hooters, Inc. and Naturally Fresh, Inc. Brooks was promoted to these positions in 2003, three years before the death of his father, Hooters chairman Robert H. Brooks.
A bikini barista is a woman who works as a barista, preparing and serving coffee beverages, while dressed in scanty attire such as a bikini, lingerie or a crop top combined with bikini bottoms or hotpants. In the United States, this marketing technique originated in the Seattle, Washington area in the early 2000s. Similar phenomena have appeared in countries such as Chile and Japan since at least the 1980s.
Café con piernas is a coffee shop style popular in Chile where the service staff are all or nearly all attractive women dressed in revealing clothing. Coffee shops with waitresses serving in miniskirts and heels to businessmen had long been popular, but bikinis and similar attire accelerated the trend by the mid-1990s. The shops are very numerous and popular in Santiago. It is frequently noted that the shops seem to contradict Chile's traditionally conservative culture.
Tilted Kilt Pub and Eatery is a modern Scottish-Irish-themed sports pub and franchisor-type restaurant chain in the United States.
Twin Peaks is an American chain of sports bars and restaurants based in Lewisville, Texas, which has been described as an "ultimate sports lodge" and breastaurant along with similar chains. The chain is known for having its waitresses, primarily young women and typically referred to as "Twin Peaks Girls", dress in revealing uniforms that consist of cleavage- and midriff-revealing red plaid tops, as well as khaki shorts or denim short shorts. At other times, waitresses wear revealing seasonal or themed outfits. Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol. The chain's slogan is "Eats. Drinks. Scenic Views."
Bankersmith is a ghost town in Kendall County, Texas, United States. The town was founded in 1913. It lies approximately halfway between Fredericksburg and Comfort, near the border of Gillespie County.
Bikinis Sports Bar & Grill was a chain of sports bars and restaurants located in Texas. The restaurant chain was known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and tight denim shorts. The chain was also known for trademarking the term "breastaurant" and purchasing a ghost town that was temporarily renamed "Bikinis, Texas". The chain ceased operations on December 23, 2018.
Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses who wear cleavage- and midriff-revealing uniforms, leading to its colloquial designation as a breastaurant. It is often nicknamed the “Mexican Hooters”.
Redneck Heaven was a chain of sports bars and restaurants based in Lewisville, Texas, and with locations in several other Texas cities. The chain was known for its controversial promotions, Southern theme and scantily-clad waitresses. It was the subject of an MTV reality show and it was frequently categorized as a breastaurant.
Ford's Garage is an American chain of casual dining restaurants founded in 2012. The first restaurant was opened in Fort Myers, Florida. As of December 2023, the company has 25 restaurants in six states, the majority of which are operated by 23 Restaurant Services. The chain has a licensing agreement with the Ford Motor Company that allows it to use the Ford name and the carmaker's logo.