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Ratchet feminism emerged in the United States from hip hop culture in the early 2000s, largely as a critique of, and a response to, respectability politics. [1] It is distinct from black feminism, womanism, and hip hop feminism. Ratchet feminism coopts the derogatory term (ratchet). Other terms used to describe this concept include ratchet womanism as used by Georgia Tech professor Joycelyn Wilson or ratchet radicalism used by Rutgers professor Brittney Cooper. [2] Ratchet is an identity embraced by many millennials and Gen Z black women and girls. [3] The idea of ratchetness as empowering, or of ratchet feminism, has been articulated by artists and celebrities like Nicki Minaj, City Girls, Amber Rose, and Junglepussy, scholars like Brittney Cooper and Mikki Kendall, and through events like Amber Rose's SlutWalk. Many view ratchet feminism as a form of female empowerment that doesn't adhere to respectability politics.
The slang term ratchet first emerged in the hip hop community in Shreveport, Louisiana, in 1999 with the release of the song "Do the Ratchet" by Anthony Mandigo. [4] [5] The term made its way into the mainstream through popular 2000s hip hop songs such as Lil Boosie's 2004 remix of "Do tha Ratchet." [4] The term was often used to describe the lifestyles of black, inner city youth. [4] The term ratchet became a popular term for women who were deemed hood, ghetto, or loud. [4] In 2017, University of Georgia professor Bettina L. Love wrote that the word was "messy, meaning it has no straightforward definition; it is contradictory, fluid, precarious, agentive, and oftentimes intentionally inappropriate." [5]
Ratchet feminism, ratchet womanism, ratchet radicalism, and even hood feminism began to appear in the scholarship of hip hop feminist scholars in the early 2000s. Ratchet feminism comes out of the black feminist/womanist tradition and is closely related to hip hop feminism and hood feminism. Rutgers professor Brittney Cooper describes it as "a refusal of female vulnerability." [6] In 2020, the Journal of Hip Hop Studies published a special issue titled Twenty-First Century B.I.T.C.H. Frameworks: Hip Hop Feminism Comes of Age. The editors and contributors of the issue theorize ratchet feminism and provide an outline of the scholarly conversations around ratchet feminism. [3] According to Elizabeth Fielder, ratchet feminism (radicalism) is a form of activism that may often be seen as inappropriate or "over the top." [7] : 18–19
Several scholars have argued that ratchet as an empowering practice for poor women of color reveals a "shadowy" underground feminism in creating an alternative performance space for black women. [8] There is still a negative meaning attached for many black women, as the term mainly targets them. "There's an emotional violence and meanness attached to being ratchet, particularly pertaining to women of color," says Vibe editor Michaela Angela Davis. [9] [5]
Originating in the Southern United States, particularly in cities like Atlanta and Houston, the subgenre of ratchet feminist music challenges traditional gender norms and amplifies the voices of female artists. Ratchet feminism differs from Hip Hop feminism in that it specifically looks to subvert notions of respectability while also incorporating aesthetics of black working class culture.
Ratchet feminism has gained popularity within Hip Hop culture especially in the 2010s with artists like Nicki Minaj, City Girls, and Megan thee Stallion. Key components of the subgenre include woman empowerment, sisterhood, sexual autonomy, and financial independence.
In Megan thee Stallion's 2020 hit song "Savage", she boasts about being "Classy, bougie, ratchet".
Scholars have argued that ratchet feminism in music, offers black women and girls a space to be seen and depicted within pop culture. "The presence of black female rappers and the urban, working-class, black hairstyles, clothes, expressions, and subject matter of their rhymes provide young black women with a small culturally reflective public space.” according to Joan Morgan.
Expressions of ratchet feminism also go beyond music. From the flamboyant to the provocative fashion choices of artists, ratchet feminism also acts as a visual manifesto that empowers black women to express themselves unapologetically. The fashion choices of artists like Cardi B and Lizzo, for example, not only make bold statements about individuality but also contribute to reshaping the fashion industry's narrative around inclusivity and self-expression. This form of expression has been characterized as the hoochie mama aesthetic and has its roots in urban black culture.
Although the term ratchet has had a negative connotation for many decades, in recent years the term has been reclaimed and its meaning recast by not only African-American people, but specifically African-American women. It has been used in songs such as "Savage" by Megan Thee Stallion and "Rumors" by Lizzo and Cardi B. The word ratchet has been used by celebrity women of color globally. These artists include Megan Thee Stallion, Lizzo, Cardi B, City Girls, Taraji P. Henson, and Spain's La Zowi. [10] In reference to Tamar Braxton's reality show, Theri A. Pickens says that "ratchet" has also been seen as "a performative strategy that secures a liberatory space for black women." [11]
Ratchet has also used by white celebrities such as Miley Cyrus, who has been called out for acting "ratchet" and accused of appropriating black culture. [12] [13] [14]
As of 2021, the term ratchet had many different definitions, and there was ongoing debate on what is considered ratchet. For some people, the word symbolizes empowerment among women. [9] Rapper and TV personality Cardi B is often cited as an example of a celebrity criticized for being too "ratchet" but who chose to embrace the term. [15] [16]
The term was also discussed during an episode of the PBS web series A Seat at the Table titled "Bougie, Ghetto and Ratchet? Stereotypes of Black Women." [17] At the University of Texas, Austin, Christen Smith from the Department of African and African Diaspora Studies created the blog "Redefining Ratchet" with students to encourage conversation on the term. [18] One goal of the project was "to redefine the meaning, implication, and power of the term 'ratchet'". [18]
Several scholars have also engaged in conversations around the performance of ratchet by black women in reality TV. [11] [19] [20] Some scholars have also connected the image of the ratchet black woman to the sapphire or angry black woman trope discussed by scholars like Melissa Harris-Perry and Patricia Hill Collins. [20]
Girl power is a slogan that encourages and celebrates women's empowerment, independence, confidence and strength. The slogan's invention is credited to the US punk band Bikini Kill, who published a zine called Bikini Kill #2: Girl Power in 1991. It was then popularized in the mainstream by the British girl group Spice Girls in the mid-1990s. According to Rolling Stone magazine, the Spice Girls' usage of "girl power" was one of the defining cultural touchstones that shaped the Millennial generation, particularly during their childhood in the 1990s. The usage of the slang term is still considered relevant three decades later in the 2020s through continued feminist movements.
Black feminism is a branch of feminism that focuses on the African-American woman's experiences and recognizes the intersectionality of racism and sexism. Black feminism philosophy centers on the idea that "Black women are inherently valuable, that liberation is a necessity not as an adjunct to somebody else's but because of our need as human persons for autonomy."
A video vixen is a woman who models and appears in hip hop-oriented music videos. From the 1990s to the early 2010s, the video vixen image was a staple in popular music, particularly within the genre of hip hop. First appearing in the late 1980s, when hip-hop culture began to gain popularity. It was most popular in American pop culture during the 1990s and 2000s. Video vixens are aspiring actors, singers, dancers, or professional models. Artists and vixens have been criticized for allegedly contributing to the social degradation of black women and Latinas.
Chickenhead is an American English slang term that is typically used in a derogatory manner toward women. The term mocks the motion of the head while performing oral sex on a man, but contains social characteristics and cultural relevance as well, and is frequently heard in popular hip hop music. More recent uses of the term have seen it taken back by hip hop feminists and entertainers as a symbol of sexuality and power. "Chickenhead" is also a term used in overseas sex trafficking for individuals that facilitate and monitor a person's transition into sex work.
Misogyny in rap music is defined as lyrics, videos, or other components of rap music that encourage, glorify, justify, or legitimize the objectification, exploitation, or victimization of women. It is an ideology that depicts women as objects for men to own, use, and abuse. It reduces women to expendable beings. It might include everything from innuendos to stereotypical characterizations and defamations.
Hip hop feminism is a sub-set of black feminism that centers on intersectional subject positions involving race and gender in a way that acknowledges the contradictions in being a black feminist, such as black women's enjoyment in hip hop music and culture, rather than simply focusing on the victimization of black women in hip hop culture due to interlocking systems of oppressions involving race, class, and gender.
Misogynoir is a term referring to the combined force of anti-Black racism and misogyny directed towards black women. The term was coined by black feminist writer Moya Bailey in 2008 to address misogyny directed toward black transgender and cisgender women in American visual and popular culture. The concept of misogynoir is grounded in the theory of intersectionality, which analyzes how various social identities such as race, gender, class, age, ability, and sexual orientation interrelate in systems of oppression.
Joan Morgan is a Jamaican-American author and journalist. She was born in Jamaica and raised in the South Bronx. Morgan coined the term "hip hop feminist".
A "ride-or-die chick" is a neologism originating from biker culture, referring to a woman who is willing to support her partner and their risky lifestyle despite how this might endanger or harm her. She may even take an active role as an accomplice.
Feminist activism in hip hop is a feminist movement based by hip hop artists. The activism movement involves doing work in graffiti, break dancing, and hip hop music. Hip hop has a history of being a genre that sexually objectifies and disrespects women ranging from the usage of video vixens to explicit rap lyrics. Within the subcultures of graffiti and breakdancing, sexism is more evident through the lack of representation of women participants. In a genre notorious for its sexualization of women, feminist groups and individual artists who identify as feminists have sought to change the perception and commodification of women in hip hop. This is also rooted in cultural implications of misogyny in rap music.
Moya Bailey is an African-American feminist scholar, writer, and activist. She is noted for coining the term misogynoir, which denotes what Bailey describes as the unique combination of misogyny and anti-black racism experienced by black women. Bailey is an associate professor at Northwestern University.
Ratchet is a slang term in American hip hop culture that, in its original sense, was a derogatory term used to refer to an uncouth woman, and may be a Louisianan dialect form of the word "wretched".
Raunch aesthetics is a term in feminist theory which describes the ways in which women in hip hop express their sexuality through the performance of lyrics, choreography, and staging. These aesthetics are performed by artists such as Rihanna, Beyoncé, Cardi B, Ciara, Nicki Minaj, Megan Thee Stallion and Miley Cyrus with the intention to embrace and take control over their own bodies and sexual identities through verbal and physical expression.
The Crunk Feminist Collection is a collection of essays that take on intersectionality, African-American culture, patriarchy, misogyny, anti-blackness and hip hop feminism. The essays were originally published on the blog Crunk Feminist Collective between 2010 and 2015. Edited by Brittney Cooper, Susana M. Morris and Robin M. Boylorn, three members of the Crunk Feminist Collective (CFC), the book was published in 2017 by Feminist Press.
The strong black woman schema, as defined by scholars, is an archetype of how the ideal Black woman should act. This has been characterized by three components: emotional restraint, independence, and caretaking. Strong black women must hold back their emotions to avoid appearing weak, portray themselves as strong and independent while being responsible for the problems of others, and take care of those problems as if they were their own. Stemming from stereotypes of enslaved Black women, the schema grew from the intersectional oppression Black women face from society's expectations. The notion that as women, they must uphold feminine standards, but as Black women, they must balance that with the responsibility of being emotionally and physically strong; this is also known as intersectionality.
Brittney Cooper is a tenured professor of Women and Gender Studies, author, professor, activist, and cultural critic. Cooper is Professor of Women’s, Gender, and Sexuality Studies and Africana Studies, and the Principal Investigator and Founding Director of the Race and Gender Equity (RAGE) Lab at Rutgers. Her areas of research and work include black women organizations, black women intellectuals, and hip-hop feminism. In 2013 and 2014, she was named to the Root.com's Root 100, an annual list of top Black influencers.
The 2019 BET Hip Hop Awards was a recognition ceremony held on TV on October 9, 2019 from the Atlanta's Cobb Energy Center. The nominations were announced on September 12, 2019.
"WAP" is a song by American rapper Cardi B, featuring fellow American rapper Megan Thee Stallion. It was written by Cardi B, Frank Rodriguez, Ayo The Producer, Megan Thee Stallion, Pardison Fontaine, KEYZBABY and Matt Allen, and released on August 7, 2020, through Atlantic as the lead single from Cardi B's upcoming second studio album. Musically, it is a hip hop song driven by heavy bass, drum beats, and a sample of Frank Ski's single "Whores in This House" (1993). With sexually explicit lyrics which made it gain popularity, the song reached the top of the U.S. Billboard Hot 100.
"Body" is a song by American rapper Megan Thee Stallion, who wrote the song during the COVID-19 quarantine and was inspired by her own figure during the creative process, with additional concentration on sizes of waist and breasts. It was released on November 20, 2020, by 1501 Certified Entertainment and 300 Entertainment as the third single from her debut studio album Good News (2020). It coincided with the release of the album and was supported by a music video featuring cameo appearances from Taraji P. Henson, Blac Chyna, and Jordyn Woods, among others.