Pornification

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Pornification is the absorption by mainstream culture of styles or content of the sex industry and the sexualisation of Western culture, sometimes referred to as raunch culture. [1] Pornification, particularly the use of sexualised images of women, is said to demonstrate "how patriarchal power operates in the field of gender representation". [2] In Women in Popular Culture, Marion Meyers argues that the portrayal of women in modern society is primarily influenced by "the mainstreaming of pornography and its resultant hypersexualization of women and girls, and the commodification of those images for a global market". [3] Pornification also features in discussions of post-feminism by Ariel Levy, [4] Natasha Walter, [5] [6] Feona Attwood, and Brian McNair. [1] [7] Pornography began to move into mainstream culture in the second half of the 20th century, now known as the Golden Age of Porn. Several Golden Age films referred to mainstream film titles, including "Alice in Wonderland" (1976), "Flesh Gordon" (1974), "The Opening of Misty Beethoven" (1976) and "Through the Looking Glass" (1976). Pornification is a product of the widespread availability of porn on the internet.[ citation needed ]

Contents

Effects on culture

Bernadette Barton, Professor of Sociology and Gender Studies at Morehead State University, cites as examples of "raunch culture" there being little consequence for Donald Trump's own words regarding his treatment of women; or his wife's past behavior as a model. Pole dancing has become a form of exercise for suburban women, and sexually suggestive words find their way into everyday public statements. [8]

Effects of media

Advertising

Advertising by Carl's Jr. in 2016 featuring scantily clad women and suggestive language were replaced by a "food-centric" approach in 2019, the change attributed to the #MeToo movement. [9]

Books

Literature which people read for sexual satisfaction is one of the earliest forms of media portraying sexuality. Now, there are various websites to satisfy most people's varied sexual preferences and tastes. As erotica was a form of social protest against the values of the culture at the time, as was with the famous book The Romance of Lust , written as a few volumes between 1873 and 1876. Described in the book are homosexuality, incest, and other socially unacceptable concepts. The values of the Victorian era perpetuated purity and innocence. So this book offered a new perspective. [10] In recent years, erotica has become the new norm, and is extremely popular. The most recent commercial success was Fifty Shades of Grey , describing in detail scenes of sadomasochism and other forms of kink. [11] It sold over "31 million worldwide", and has been adapted into a film starring Dakota Johnson and Jamie Dornan. [12]

Film

Jamie Dornan January 2013.jpg
Dakota Johnson 2014 (cropped).jpg
Jamie Dornan and Dakota Johnson were cast in the lead roles in the BDSM inspired film, Fifty Shades of Grey .

The real-life effects of watching film sex and violence have been heavily disputed. While some groups argue that media violence causes viewers to be more violent, [13] [14] there is no academic consensus on this and indeed large studies suggest that there is no causative link between images of violence and violence in spectators, [15] nor between images of sex and sexual behavior. The links between films and spectator behavior are complex and while pornography undoubtedly plays a big role in how people view sex and relationships, we should always be wary of attributing a single source (e.g. pornography) to a single action (e.g. sexual violence) as human behavior is so much more complex than this.

Television

Teens who were exposed to highly sexual content on TV were more likely to "act older" than their age. If what was being shown on TV was educational, it could yield a positive result on teenagers. For example, on one specific episode of Friends, which had nearly 2 million viewers at the time, one of the characters had gotten pregnant even after using contraception. After the episode, teens were actually more likely to engage in safer sexual activity, and as much as 65% remembered what was in that episode. [16]

See also

Related Research Articles

<span class="mw-page-title-main">Erotica</span> Category of sexually stimulating media

Erotica is art, literature or photography that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use any artistic form to depict erotic content, including painting, sculpture, drama, film or music. Erotic literature and erotic photography have become genres in their own right. Erotica also exists in a number of subgenres including gay, lesbian, women's, monster, tentacle erotica and bondage erotica.

<span class="mw-page-title-main">Sexual objectification</span> Treating a person primarily as a sexual object

Sexual objectification is the act of treating a person solely as an object of sexual desire. Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is most commonly examined at the level of a society (sociology), but can also refer to the behavior of individuals (psychology), and is a type of dehumanization.

<span class="mw-page-title-main">Sex-positive movement</span> Ideology supporting healthy sexual norms

The sex-positive movement is a social and philosophical movement that seeks to change cultural attitudes and norms around sexuality, promoting the recognition of sexuality as a natural and healthy part of the human experience and emphasizing the importance of personal sovereignty, safer sex practices, and consensual sex. It covers every aspect of sexual identity including gender expression, orientation, relationship to the body, relationship-style choice, and reproductive rights. Sex-positivity is "an attitude towards human sexuality that regards all consensual sexual activities as fundamentally healthy and pleasurable, encouraging sexual pleasure and experimentation." It challenges societal taboos and aims to promote healthy and consensual sexual activities. The sex-positive movement also advocates for comprehensive sex education and safe sex as part of its campaign. The movement generally makes no moral distinctions among types of sexual activities, regarding these choices as matters of personal preference.

Sex-positive feminism, also known as pro-sex feminism, sex-radical feminism, or sexually liberal feminism, is a feminist movement centering on the idea that sexual freedom is an essential component of women's freedom. They oppose legal or social efforts to control sexual activities between consenting adults, whether they are initiated by the government, other feminists, opponents of feminism, or any other institution. They embrace sexual minority groups, endorsing the value of coalition-building with marginalized groups. Sex-positive feminism is connected with the sex-positive movement. Sex-positive feminism brings together anti-censorship activists, LGBT activists, feminist scholars, producers of pornography and erotica, among others. Sex-positive feminists believe that prostitution can be a positive experience if workers are treated with respect, and agree that sex work should not be criminalized.

<span class="mw-page-title-main">Opposition to pornography</span> Overview of opposing views to pornography

Reasons for opposition to pornography include religious objections and feminist concerns, as well as alleged harmful effects, such as pornography addiction and erectile dysfunction. Pornography addiction is not a condition recognized by the DSM-5, the ICD-11, or the DSM-5-TR. Anti-pornography movements have allied disparate social activists in opposition to pornography, from social conservatives to harm reduction advocates. The definition of "pornography" varies between countries and movements, and many make distinctions between pornography, which they oppose, and erotica, which they consider acceptable. Sometimes opposition will deem certain forms of pornography more or less harmful, while others draw no such distinctions.

<span class="mw-page-title-main">Lesbian erotica</span> Visual art depiction of female-female sexuality

Lesbian erotica deals with depictions in the visual arts of lesbianism, which is the expression of female-on-female sexuality. Lesbianism has been a theme in erotic art since at least the time of ancient Rome, and many regard depictions of lesbianism to be erotic.

<span class="mw-page-title-main">Ethnic pornography</span> Genre of pornography that depicts a specific ethnic group of performers

Ethnic pornography is a genre of pornography featuring performers of specific ethnic groups, or depictions of interracial sexual activity.

<i>Female Chauvinist Pigs</i> Book by Ariel Levy

Female Chauvinist Pigs: Women and the Rise of Raunch Culture is a 2005 book by Ariel Levy that critiques the highly sexualized American culture in which women are objectified, objectify one another, and are encouraged to objectify themselves. Levy refers to this as "raunch culture".

Sexualization is the emphasis of the sexual nature of a behavior or person. Sexualization is linked to sexual objectification, treating a person solely as an object of sexual desire. According to the American Psychological Association, sexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness." "In study after study, findings have indicated that women more often than men are portrayed in a sexual manner and are objectified. In addition, a narrow standard of physical beauty is heavily emphasized. These are the models of femininity presented for young girls to study and emulate."

<span class="mw-page-title-main">Pornography</span> Portrayal of sexual subject matter

Pornography is sexual subject material such as a picture, video, text, or audio that is intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolved from cave paintings, some forty millennia ago, to modern virtual reality presentations. A general distinction of adults-only sexual content is made-classifying it as pornography or erotica.

<span class="mw-page-title-main">Women's erotica</span> Erotic material that caters specifically to women

Women's erotica is any erotic material that caters specifically to women target-demographic of various sexual preferences. When erotica is specifically directed at lesbians, it is referred to as lesbian erotica. Women's erotica is available from a variety of media including video games, websites, books, comics, short stories, films, photography, magazines, hentai and audio. The content may cover many aspects of sexuality, from relationships to fetishes; the main idea being to convey sex-positivism from a woman's perspective, or to feature female empowerment and sexual fantasies.

Metrosexual is a term for a man who is especially meticulous about his personal style, grooming and appearance. It is often used to refer to heterosexual men who are perceived to be effeminate rather than strictly adhering to stereotypical masculinity standards. Nevertheless, the term is generally ambiguous on the assigned sex and sexual orientation of a man; it can apply to cisgender or transgender men, and it can apply to heterosexual, gay or bisexual men.

Feminist views on pornography range from total condemnation of the medium as an inherent form of violence against women to an embracing of some forms as a medium of feminist expression. This debate reflects larger concerns surrounding feminist views on sexuality, and is closely related to those on prostitution, BDSM, and other issues. Pornography has been one of the most divisive issues in feminism, particularly in Anglophone (English-speaking) countries. This division was exemplified in the feminist sex wars of the 1980s, which pitted anti-pornography activists against pro-pornography ones.

<span class="mw-page-title-main">Angela White</span> Australian pornographic actress

Angela Gabrielle White is an Australian pornographic film actress and director. She has been inducted into the AVN Hall of Fame and the XRCO Hall of Fame, and in 2020 became AVN's first three-time Female Performer of the Year winner.

Feminism has affected culture in many ways, and has famously been theorized in relation to culture by Angela McRobbie, Laura Mulvey and others. Timothy Laurie and Jessica Kean have argued that "one of [feminism's] most important innovations has been to seriously examine the ways women receive popular culture, given that so much pop culture is made by and for men." This is reflected in a variety of forms, including literature, music, film and other screen cultures.

Queer pornography depicts performers with various gender identities and sexual orientations interacting and exploring genres of desire and pleasure in unique ways. These conveyed interactions distinctively seek to challenge the conventional modes of portraying and experiencing sexually explicit content. Scholar Ingrid Ryberg additionally includes two main objectives of queer pornography in her definition as "interrogating and troubling gender and sexual categories and aiming at sexual arousal."

Feminist pornography, also known by other terms in internet such as 'ethical porn' or 'fair-trade porn' is a genre of film developed by or for those within the sex-positive feminist movement. It was created for the purpose of promoting gender equality by portraying more bodily movements and sexual fantasies of women and members of the LGBT community.

Porn for women, women's porn or women's pornography is pornography aimed specifically at the female market, and often produced by women. It rejects the view that pornography is only for men, and seeks to make porn that women enjoy watching instead of what is being offered in male-centric mainstream pornography.

Susanna Paasonen is a Finnish feminist scholar. She is a Professor of Media Studies at the University of Turku, and was a visiting scholar at MIT in 2016. She gained her PhD from the University of Turku in 2002; her dissertation was on gender and the popularization of the internet, which was later published through Peter Lang. After holding positions at the universities of Tampere, Jyväskylä and Helsinki, Paasonen was appointed Professor of Media Studies at the University of Turku on 1 August 2011, and publishes on internet research, media theory, sexuality, pornography and affect.

Karen Elizabeth Boyle, is Professor of Feminist Media Studies at the University of Strathclyde, previously she was professor of Feminist Studies at the University of Stirling, and before that was a lecturer in film and television studies at the University of Glasgow. She has published a number of articles on feminism, violence and pornography.

References

  1. 1 2 McNair, Brian (2009), "From porno-chic to porno-fear: the return of the repressed (Abstract)", in Attwood, Feona (ed.), Mainstreaming Sex: The Sexualisation of Western Culture, London: IB Taurus, pp. 110–130, ISBN   978-1-84511-827-3.
  2. Woodward, Kath (2011), "Gendered bodies: gendered representations", in Woodward, Kath (ed.), The Short Guide to Gender, The Policy Press, University of Bristol, p. 85, ISBN   978-1-84742-763-2.
  3. Meyers, Marian (May 2008). Women in Popular Culture: Representation and Meaning. Hampton Press.
  4. Levy, Ariel (2006). Female chauvinist pigs: women and the rise of raunch culture. New York: Free Press. ISBN   9780743284288.
  5. Walter, Natasha (2010). Living dolls: the return of sexism . London: Virago. ISBN   9781844084845.
  6. Sasha, Perugini (2014-01-15). "Femminismo, pornificazione e discriminazione". HuffPost Italia (in Italian). Retrieved 2024-12-07.
  7. McNair, Brian (2013). Porno? Chic!: how pornography changed the world and made it a better place. Abingdon, Oxon New York, NY: Routledge. ISBN   9780203134153.
  8. Barton, Bernadette (March 2021). The Pornification of America: How Raunch Culture Is Ruining Our Society. NYU Press. p. 232. ISBN   9781479894437.
  9. Hsu, Tiffany (November 13, 2019). "Carl's Jr.'s Marketing Plan: Pitch Burgers, Not Sex". The New York Times. With sales slipping, a fast-food chain notorious for featuring scantily clad women has decided on a food-centric message.
  10. Anonymous (1873–1876). The Romance Of Lust (1892 ed.). United Kingdom: Grove Green. OCLC   760964009.
  11. James, E.L. (2012). Fifty shades of Grey . New York: Vintage Books. ISBN   9780872723269.
  12. Grinberg, Emanuella (13 July 2012). "Explaining Fifty Shades wild success". CNN .
  13. "Sexual assault and the media". stopvaw.org. Stop Violence Against Women, the Advocates for Human Rights. 13 July 2009. Retrieved 5 December 2016.
  14. Sapolsky, Barry; Molitor, Fred; Luque, Sarah (March 2003). "Sex and violence in slasher films: re-examining the assumptions". Journalism and Mass Communication Quarterly . 80 (1). Sage: 26–38. doi:10.1177/107769900308000103. S2CID   143908234.
  15. Grimes, Tom; Anderson, James; Bergen, Lori (2008). Media violence and aggression : science and ideology . Thousand Oaks: SAGE Publications. ISBN   9781412914406. OCLC   123390925.
  16. Collins, Rebecca L.; Elliott, Marc N.; Berry, Sandra H.; Kanouse, David E.; Kunkel, Dale; Hunter, Sarah B.; Miu, Angela (January 2004). Does watching sex on television influence teens' sexual activity?. RAND Corporation . Retrieved 5 December 2016.

Further reading