Stop Bild Sexism

Last updated
Stop Bild Sexism
MottoStop #BILDsexism, now. Say yes to gender equality.
Founded8 October 2014 (2014-10-08)
FounderKristina Lunz

Stop Bild Sexism (Schluss mit dem Bild-Sexismus) is a campaign opposing what its organizers describe as the objectification of women in Bild-Zeitung , the most popular newspaper in Germany. [1] [2] [3] The paper has been criticized by numerous sources over the years for its sexist representations of women. [4] [5] The campaign's first aim is to persuade the newspaper to stop publishing photographs of the "BILD-Girl," a topless model. It also asks that the newspaper start reporting on women and women's issues in the same way that it writes about men. [3] [6]


Stop Bild Sexism was inspired by the No More Page 3 campaign in the UK to persuade The Sun newspaper to abandon its practice of publishing images of half-naked women. [7]


The campaign began in October 2014 with a petition posted on by Kristina Lunz, a postgraduate student at the University of Oxford, asking the Bild's editor, Kai Diekmann, to remove the topless "BILD-Girl" from the publication. The petition was discussed on Twitter under the hashtag #BILDsexism. [2] [3] [8]

The newspaper stopped publishing topless images on its front page in 2012, but they are still published inside the newspaper and on its website. [5] On 17 September 2014 it published photographs of the cleavages of six well-known German women on its front page, and asked readers to rate them. Sophia Becker, the campaign's social-media manager, cited this as an example of the newspaper's pattern of objectifying women and normalizing sexism. [6] [9]

Lunz has described Bild's reporting of sexual assault and harassment as "sexist and voyeuristic." She asserts that the tone of outrage found in the publication's frequent reporting of cases of sexual harassment and sexual violence appears to indicate that the anger over violence against women is only superficial, because it is juxtaposed with the publication's frequent use of images of unclothed women. [10] Lunz and Becker said they were inspired by the No More Page 3 campaign, led by Lucy-Anne Holmes, which asked the editor of The Sun newspaper in the UK to voluntarily remove their similarly topless Page 3 models. [3] [7] [11]


As of July 2019, the petition had over 58,000 signatures and has been recognized by Diekmann. [11] Campaign supporters include the Deutscher Frauenrat (German Women's Council); [12] Selmin Çalışkan, Secretary General of Amnesty International in Germany; [13] Angela Kolb  [ de ], justice minister for Saxony-Anhalt; and members of the Bundestag (German Parliament) Ekin Deligöz, Katja Dörner, Elke Ferner  [ de ], Britta Haßelmann, Katja Kipping, Sylvia Kotting-Uhl, Renate Künast, Birgit Kömpel  [ de ], Katja Mast, Cornelia Möhring, Ulli Nissen, Sönke Rix, Ulle Schauws and Dorothee Schlegel  [ de ]. [14]

It is also supported by Maria Noichl and Terry Reintke, members of the European Parliament; Anke Domscheit-Berg, formerly of the Piratenpartei Deutschland, and several celebrities, including singer Jasmin Tabatabai. [14]

Axel Springer SE, the publisher of Bild, has responded to the campaign by issuing a statement of values. These include the importance of mutual respect and maintaining respectful interactions. [15]

Further reading

Related Research Articles

Page 3 is a British tabloid newspaper tradition of publishing an image of a topless woman on the third page, the vast majority of whom are glamour models. The concept is known to have helped launch the careers of many famous British models, such as Samantha Fox, Linda Lusardi, Jordan, Maria Whittaker, and Kathy Lloyd.

<i>Bild</i> German tabloid published by Axel Springer AG

Bild is a German tabloid newspaper published by Axel Springer SE. The paper is published from Monday to Saturday; on Sundays, its sister paper Bild am Sonntag is published instead, which has a different style and its own editors. Bild is tabloid in style but broadsheet in size. It is the best-selling European newspaper and has the sixteenth-largest circulation worldwide. Bild has been described as "notorious for its mix of gossip, inflammatory language, and sensationalism" and as having a huge influence on German politicians. Its nearest English-language stylistic and journalistic equivalent is often considered to be the British national newspaper The Sun, the second-highest-selling European tabloid newspaper, with which it shares a degree of rivalry.

Sibel Kekilli German actress

Sibel Kekilli is a German actress. She gained public attention after starring in the 2004 film Head-On. She won two Lolas, the most prestigious German film awards, for her performances in Head-On and When We Leave (2010). Beginning in 2011, she became more widely known for her role as Shae in the HBO series Game of Thrones.

Judith Holofernes

Judith Holfelder-Roy, known by her stage name Judith Holofernes, is a German singer, guitarist, songwriter and author. She is best recognized as the lead singer of Wir sind Helden, a German pop rock band that came to fame in Germany following the release of the song "Guten Tag" in 2002. The band received critical acclaim owing in part to Holofernes' lyrics, which are characterized by their playful use of words and their often sociocritical nature.

Kristina Schröder

Kristina Schröder is a German politician who served as the Federal Minister of Family Affairs, Senior Citizens, Women and Youth in the government of Chancellor Angela Merkel from 2009 to 2013. She served as a Member of Parliament between 2002 and 2017.

<i>Rheinische Post</i> Major daily German regional newspaper

Rheinische Post is a major German regional daily newspaper published since 1946 by the Rheinische Post Verlagsgesellschaft GmbH company, and headquartered in Düsseldorf. The Post is especially dominant in the western part of North Rhine-Westphalia. The Post's online platforms are called RP ONLINE and

Kai Diekmann

Kai Diekmann is a German journalist. From 1998 until 2000 he was editor of Welt am Sonntag. From January 2001 to December 2015 he was chief editor of Bild. He is also a member of the executive board of the Turkish daily Hürriyet.

<i>B.Z.</i> (newspaper)

B.Z. is a German tabloid newspaper published in Berlin by Ullstein-Verlag, a subsidiary of Axel Springer AG. As of 2010, it has a circulation of around 200,000.

RB Leipzig Association football club in Leipzig, Saxony, Germany

RasenBallsport Leipzig e.V., commonly known as RB Leipzig, is a German professional football club based in Leipzig, Saxony. The club was founded in 2009 by the initiative of the company Red Bull GmbH, which purchased the playing rights of fifth-tier side SSV Markranstädt with the intent of advancing the new club to the top-flight Bundesliga within eight years. The men's professional football club is run by the spin-off organization RasenBallsport Leipzig GmbH. RB Leipzig plays its home matches at the Red Bull Arena.

Lars Unnerstall

Lars Unnerstall is a German footballer who plays as a goalkeeper for Dutch club PSV Eindhoven.

Osayamen Osawe

Osayamen Osawe is a Nigerian footballer who plays as a striker for KFC Uerdingen. In addition to holding his Nigerian Citizenship, Osawe also holds British citizenship.

No More Page 3 was a campaign to convince the owners and editors of The Sun to voluntarily cease its Page 3 feature, which it had published since 1970. Started by Lucy-Anne Holmes in August 2012, the campaign claimed that publishing images of topless glamour models in nationally circulated newspapers was an outdated, sexist, and inappropriate tradition that editors should discontinue. The campaign collected over 240,000 signatures on an online petition and gained support from over 140 MPs, a number of trade unions, over 30 universities, and many charities and other groups.

Death of Tuğçe Albayrak

In the early hours of 15 November 2014, a German student by the name of Tuğçe Albayrak was struck and fatally injured outside a McDonald's restaurant in Offenbach am Main after intervening on behalf of two young women who were being harassed by a man. Albayrak was born to Turkish-German parents; she lived in Gelnhausen and was studying to become a German and ethics teacher at the University of Giessen.

Murder of Maria Ladenburger

Maria Ladenburger was a 19-year-old medical student from Freiburg im Breisgau, Baden-Württemberg, Germany, who was found raped and drowned on 16 October 2016 in the river Dreisam. On 3 December 2016, Freiburg police arrested Hussein Khavari, who had been identified by a hair found at the crime scene, and a CCTV recording from inside a tram. DNA evidence linked him to the crime scene and he was ultimately convicted.


The exhibition Battle of the Sexes – Franz von Stuck to Frida Kahlo (Geschlechterkampf – Franz von Stuck bis Frida Kahlo) was held from 24 November 2016 to 19 March 2017 at the Städel-Museum in Frankfurt am Main. 140 paintings, films and sculptures reflected the change in gender roles and the perception of these roles.

Felix Burda Foundation foundation

The Felix Burda Foundation is a German charitable foundation based in Offenburg. It was founded in 2001 by Christa Maar and Hubert Burda to improve the early detection of colorectal cancer. Among its most well-known initiatives is the "Darmkrebsmonat" or "Colon Cancer Month" in March.

RB Leipzig has several affiliated teams, including a reserve team, women's team, and junior and academy teams.

Anna-Katharina Meßmer is a German activist and sociologist. Her work focuses on digitization, politics, social media, hate in the net, biopolitics, feminism and social politics. She became known for her contribution to the #about action and the open letter to the Federal President Joachim Gauck.

The Donaulied is a German song (Lied) that, in most versions, describes the rape of a young woman sleeping on the bank of the Danube. It is frequently sung at festivities as a drinking song.


  1. Kalle, Janina (7 November 2014)."Engagiert gegen "Bild"-Miezen", NDR.
  2. 1 2 Eul, Alexandra (16 November 2014). "Kampagne: Schafft das Bild-Girl ab!", EMMA .
  3. 1 2 3 4 Hildebrand, Kathleen (30 January 2015). "Reduziert auf Brüste". Süddeutsche Zeitung .
  4. Brichta, Mascha K. (2014). »Love it or Loathe it«: Audience Responses to Tabloids in the UK and Germany. Bielefeld: Transcript Verlag. p. 81. ISBN   9783839418857.
  5. 1 2 Harcup, Tony (2014). A Dictionary of Journalism, Oxford University Press, p.  36.
  6. 1 2 Becker, Sophia (2014). "Sexism in The Media & Its Violent Implications", Zod.
  7. 1 2 Greenslade, Roy (23 January 2015). "No More Page 3 inspires campaign against topless pictures in Germany". The Guardian . Retrieved 29 January 2015.
  8. Burgard, Benjamin (11 November 2014). "#BILDsexism: Studentin (25) fordert von Kai Diekmann Abschaffung des Bild-Girls", Südkurier .
  9. Lunz, Kristina (11 June 2015). "Warum es wichtig ist, dass wir uns über Diskriminierung aufregen", The Huffington Post .
  10. Lunz, Kristina (6 June 2015). "Der tägliche Herrenwitz. Mit Macht kommt Verantwortung – die "Bild"-Zeitung nutzt ihren medialen Einfluss trotzdem viel zu oft für sexistische Berichterstattung". The European . Retrieved 19 August 2015.
  11. 1 2 Barfield, Tom (22 January 2015). "Meet the women fighting German tabloid sexism". The Local (German edition) . Retrieved 29 January 2015.
  12. Helwerth, Ulrike (13 January 2015). "'Schafft das BILD-Girl ab!'", Deutscher Frauenrat  [ de ] (German Women's Council).
  13. "Videobotschaft von Selmin Çalışkan", Stop Bild Sexism.
  14. 1 2 "Testimonials" Archived 2015-09-24 at the Wayback Machine , Stop Bild Sexism.
  15. "Petition gegen Sexismus in der BILD". andersundgleich. 16 January 2015. Retrieved 19 August 2015.