Thomas Jacob Hilfiger is an American fashion designer and the founder of Tommy Hilfiger Corporation.
Charlott Cordes is a German fashion model from Hamburg, Germany. She was co-winner of the Elite Model Look 2003 in Germany. Cordes placed among the top five at the international final of the contest in Singapore. She was nominated for the German "New Faces Award 2005." In 2004 she modelled in fashion shows for Prada, Jil Sander, and Calvin Klein. She resides in Hamburg, Milan, Italy, New York City, and Barcelona, Spain. Her height is 5'9.5" (177 cm). She has blonde hair and green eyes.
Bryan Grey Yambao, also known as Bryanboy, is a Filipino-born Swedish fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home.
An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagram, and TikTok, which primarily rely on user-generated content.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion. In March 2010, PVH Corp. bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company's principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US$9.1 billion in 2022.
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media.
HSBA Hamburg School of Business Administration is a private business school located in Hamburg, Germany. Founded by Hamburg Chamber of Commerce in 2004, HSBA now cooperates with more than 300 companies. As a state-recognised third-level institution, it offers bachelor’s and master’s degrees in business as cooperative education and part-time courses for 1000 students. HSBA's Cooperative Education Model has its origin in Germany's dual education system which was applied to university level.
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'".
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.
Loren Gray Beech is an American singer-songwriter and media personality. Gray rose to prominence in 2015 on the video sharing app, Musical.ly. In 2018, she released her debut single "My Story" under Virgin Records, who she was signed to until February 2021, when she became an independent artist.
Katharina Caroline "Caro" Daur is a German fashion blogger and model.
Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 151 million followers, she is the second most-followed person on TikTok, as of 2024.
Nicole Sanchez, better known as Neekolul, is an American internet personality, Twitch streamer, and YouTuber. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves.
Tabitha Bonita Brown is an American actress, Emmy winning host, social media personality, entrepreneur, & author. She creates online video content incorporating veganism, humor and motivational speaking. Brown has over 5 million followers on TikTok and over 4.2 million followers on Instagram as of March 2023. She has been described by HuffPost as "America's Mom" and her content has been characterized by critics as being "comforting" and "calming". She is the host of the Food Network’s first plant-based cooking competition It’s CompliPlated and host of the Emmy winning YouTube children’s show Tab Time.
Wisdom Kaye is a Nigerian-American model and social media personality known for his fashion-related posts. As such, Vogue considers him "TikTok's best-dressed guy".
Stepan is a Ukrainian striped cat who gained worldwide popularity on social media for his calm nature and jaded posture, making him Ukraine's most popular cat. He has more than one and a half million followers on Twitter and Instagram. Since 2019, Stepan also has an account on the TikTok network. By August 2023 Stepan had 1.3m followers on Instagram. In 2022 Stepan's Instagram page helped raise almost 15,000 euros in humanitarian aid for Ukraine.
Daniel Grieder is a Swiss entrepreneur and business executive. Between 2014 and 2020, he was CEO of Tommy Hilfiger Global, as well as CEO of PVH Europe and Calvin Klein Europe. Since 2021, he has been CEO of Hugo Boss.
Milla Nova is a Ukrainian clothing brand in bridal fashion, primarily producing wedding dresses and evening wear. Founded in 2002, the company is operating in 50 countries including US, UK, France and China.
