Industry | Household goods |
---|---|
Founded | January 14, 1948 in São Paulo, Brazil |
Founder | Roberto Sampaio Ferreira |
Products | Steel wool, detergent, scouring powder |
Website | bombril |
Bombril is a Brazilian manufacturer of household cleaning agents. Their main product is a fine-grade steel wool marketed with the brand "Bom Bril". The company at one point had 90% share of the Brazilian market for that product, and the brand name is, to this day, used in the country as a metonymy to steel wool in general, although the company manufactures other products as well. [1]
The company was created on 1948-01-14 at the Brooklin Paulista borough of São Paulo, by entrepreneur Roberto Sampaio Ferreira, [2] with the name Abrasivos Bombril Ltda. The name was a contraction and shortening of the Portuguese words bom brilho, meaning "good shine".
Besides the Bom Bril steel wool, the company markets several other products such as the "Limpol" brand of dishwashing detergent, the "Pinho Bril" scented disinfectant detergents, and the "Radium" scouring powder.
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert Spear Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduced in the United States by Lever Brothers Company in 1918.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
S. C. Johnson & Son, Inc. is an American multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Dishwashing liquid, also known as dishwashing soap, dish detergent, and dish soap is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.
Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products. It currently operates three factories in Norway, and employs a total working staff of 595.
A laundry ball or washing ball is a product made of solid, insoluble material promoted as a substitute for laundry detergent. Producers of laundry balls often make pseudoscientific claims about their mechanisms of action and exaggerate the extent of their benefits.
The Brazilian Institute of Public Opinion and Statistics does market research to provide information regarding Brazilian and Latin American markets. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients.
Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. It is currently owned by Brazilian manufacturing company Alpargatas S.A. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber. The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", and the pattern on the soles of the sandals is designed to resemble the straw soles of zori. Originally, all Havaianas featured white insoles with colored outsoles and straps. Because of their simplicity and low price, the sandals became rapidly popular with Brazil's lowest social classes. However, now their popularity is generalized and the brand controls 80% of the Brazilian rubber slippers market: in fact, of every three Brazilians, two on average consume a pair of "Havaianas" per year.
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.
Companhia das Letras is the largest publishing house in São Paulo, Brazil. It was founded in 1986 by Luiz Schwarcz and his wife, Lilia Moritz Schwarcz.
Scouring powder is a household cleaning product consisting of an abrasive powder mixed with a dry soap or detergent, soda, and possibly dry bleach.
Skip is a brand of laundry detergent manufactured and marketed by Unilever in France, Spain, Portugal, Greece, Cyprus, Argentina and South Africa. In the past it was also marketed in Germany, but it was discontinued in 2009. It is Unilever's top-of-line detergent brand in the countries where it is marketed and features the splodge-like logo similar to British Persil.
M. Dias Branco S.A. is a Brazilian multinational company that manufactures, markets and distributes biscuit, pasta, cakes, snacks, wheat flour, margarine and vegetable shortening throughout Brazil, headquartered in the city of Eusébio, Ceará.