BookBub

Last updated
BookBub
BookBub logo.jpg
Type of business Private
FoundedJanuary 2012;11 years ago (2012-01)
HeadquartersCambridge, Massachusetts
Founder(s)
Industry
Employees120
URL bookbub.com
RegistrationOptional
Users 15 million [1]

BookBub is a book discovery service, that was created to help readers find new books and authors. [2] The company features free and discounted ebooks selected by its editorial team, [3] as well as book recommendations, [1] updates from authors, [4] and articles about books. [5] The service is free for readers [6] and includes a website and personalized email newsletters. [1] The Guardian called BookBub the “Groupon of e-books.” [7]

Contents

BookBub has millions of users in the United States, United Kingdom, Canada, and Australia. [1] For publishers and authors, BookBub provides marketing tools that are intended to help them reach readers and sell more books. [1] The company also operates an audiobook retailer called Chirp. [8]

The company is headquartered in Cambridge, Massachusetts. [1]

History

BookBub was founded in January 2012 by Josh Schanker and Nicholas Ciarelli. [9]

In May 2014, BookBub raised $3.8 million in a Series A round led by NextView Ventures and Founder Collective, and joined by Avalon Ventures and Bloomberg Beta. [3]

In September 2014, BookBub launched in the UK. [10]

In May 2015, BookBub raised $7 million in new equity and debt financing [11] from its existing investors. [12]

In 2019, BookBub had 120 employees, tens of millions of subscribers, and launched an audiobook division called Chirp. [1]

Business model

The newsletter is free to customers, but authors and publishers pay to be featured in the newsletter. [9] Authors and publishers use BookBub to gain exposure with the intention to increase future sales. [9] The cost to have your book feature depends on the genre and price of the book. [10] In 2014, the cheapest slot was $40 to advertise a free book of African-American interest. [10] BookBub rejects about 80 to 90 percent of requests for eBooks to be featured. [13]

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<span class="mw-page-title-main">Kindle Store</span> Online e-book e-commerce store operated by Amazon

The Kindle Store is an online e-book e-commerce store operated by Amazon as part of its retail website and can be accessed from any Amazon Kindle, Fire tablet or Kindle mobile app. At the launch of the Kindle in November 2007, the store had more than 88,000 digital titles available in the U.S. store. This number increased to more than 275,000 by late 2008, and exceeded 765,000 by August 2011. In July 2014, there were over 2.7 million titles available. As of March 2018 there are over six million titles available in the U.S. Content from the store is purchased online and downloaded using either Wi-Fi or Amazon's Whispernet to bring the content to the user's device. One of the innovations Amazon brought to the store was one-click purchasing that allowed users to quickly purchase an e-book. The Kindle Store uses a recommendation engine that looks at purchase history, browsing history, and reading activity, and then suggests material it thinks the user will like.

<span class="mw-page-title-main">Bookmate</span> A social ebook subscription service

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<span class="mw-page-title-main">Chirp (service)</span> Book discovery service

Chirp is a U.S. based audiobook retail service. It allows users to and stream audiobooks directly from the website or in the app, and is an a la carte retailer, not a subscription based model. The company does not rely on monthly subscriptions and provides discounted prices to its users.

References

  1. 1 2 3 4 5 6 7 Green, Alex (December 1, 2019). "BookBub and an Age-Old Question: What to Read Next?". Publishers Weekly . Retrieved 2020-03-18.
  2. Turchi, Megan (August 1, 2016). "Cambridge-based startup helps readers browse books in the digital world". Boston.com . Retrieved 2020-05-26.
  3. 1 2 Kolodny, Lora (May 1, 2014). "BookBub Raises $3.8M to Help Readers Find E-Book Deals Online". The Wall Street Journal . Retrieved 2020-05-26.
  4. Donelan, Katie (January 4, 2016). "Introducing BookBub New Release Alerts". BookBub Partners Blog . Retrieved 2020-05-26.
  5. "BookBub Blog". BookBub Blog . Retrieved 2020-05-26.
  6. Leighton, Mara (August 29, 2019). "BookBub is a free newsletter that lets you know when the books you want to read are on sale — here's how it works". Business Insider. Retrieved 2020-05-26.
  7. Bridle, James (2015-01-25). "BookBub – it's Groupon for ebooks". The Guardian. ISSN   0261-3077 . Retrieved 2020-03-16.
  8. "BookBub Enters Audiobook Space with Chirp". Publishers Weekly . March 7, 2019. Retrieved 2020-08-03.
  9. 1 2 3 Kirsner, Scott; Columnist, Globe. "BookBub, Cambridge site promoting free and discounted e-books, approaches one million subscribers". Boston.com. Retrieved 2020-03-16.
  10. 1 2 3 "BookBub launches in the UK | The Bookseller". www.thebookseller.com. Retrieved 2020-03-16.
  11. "E-book service BookBub raises $7m and pushes its global expansion". www.betaboston.com. Retrieved 2020-08-03.
  12. "BookBub Raises $7M to Help Bookworms Discover New Authors". WSJ Pro Venture Capital . May 20, 2015. Retrieved 2020-08-03.(subscription required)
  13. "Bookbub Is Luring Book Lovers To Site For Great Deals". www.inquisitr.com. Retrieved 2020-03-16.