This article contains promotional content .(March 2023) |
Founded | May 19, 2010 |
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Type | Development Advocacy |
Headquarters | Geneva, Switzerland |
Key people | Carla Bruni-Sarkozy (Ambassador), Michel Kazatchkine (Executive Director of the Global Fund), Julien Civange (Conceptor of the campaign), Paul McCartney, U2, Amy Winehouse, Jean-Paul Gaultier |
Website | BornHIVFree.org |
The Born HIV Free campaign was created by the Global Fund to mobilize public support for the organizations work and for "a world where no child is born with HIV by 2015." [1] This campaign was originated and supported by Carla Bruni-Sarkozy, a Global Fund Ambassador. The Global Fund called this "one of the most ambitious campaigns of its kind," in its 2010 news release. [2]
After decades of neglect, promotion of prevention of mother-to-child transmission of HIV (the virus that causes AIDS in those infected) has acquired new urgency. In 2005, representatives of governments, multilateral agencies, development partners, research institutions, civil society and people living with HIV signed on to a Call to Action, urging other governments, development partners, civil society and private sector to join them in moving swiftly to support specific strategies and measures needed to eliminate HIV in infants and young children.
By December 2008, 45 percent of pregnant HIV-positive women were being reached with preventative treatment (“Prevention of mother-to-child transmission (PMTCT) of HIV. With sustained investment PMTCT coverage could reach 100% by 2015. “If the momentum of the last decade is maintained... it might be possible to virtually eliminate transmission of HIV from mothers to their children." [3] In Africa alone, 400,000 babies were born with HIV in 2009, despite the fact that we have the means to prevent transmission - Michel Kazatchkine, executive director of the Global Fund, called this an outrage at a ministerial meeting in Yaoundé, Cameroon on 8 May 2010.[ citation needed ]
The Global Fund currently[ as of? ] provides funding for well over half of all activities worldwide to help HIV-positive mothers in preventing that HIV is transferred to their children. [4]
Originated and supported by Carla Bruni-Sarkozy the Born HIV Free campaign was conceived by musician and producer Julien Civange.
The campaign was launched in Paris, at the "Espace Pierre Cardin" on May 19, 2010 to spread awareness of the struggle to create an AIDS-free generation by 2015 and to garner popular support for its continued donor financing. The campaign asks people to show their support for this goal and to endorse their country’s contribution to the Global Fund by signing their name on the campaign's web site.
The campaign draws attention to one of the many ambitious and realizable goals the world can accomplish if it continues to increase investments in global health. By signing up on “the virtual wall of support” people can signal to their country’s government that they approve of the use of public resources to fight these global pandemics. [5]
Designed as an online and offline awareness campaign targeting the general public in Europe, and thanks to the unflagging commitment of strong partners - Google, YouTube, Orange, MSN, 43 Internet partner firms, 20 TV channels and 20 press groups in 11 European countries, bill-boarding (JC Decaux), entertainment companies (Live Nation, Vivendi) and fashion companies (Tiffany) – “Born HIV Free” has broadcast more than 2,7 billion messages of hope through banners, original films, posters, pins, events, and more. Partners helped convey a creative and educational campaign willingly embraced by world-class artists such as Paul McCartney, U2, Amy Winehouse and Jean-Paul Gaultier, together with up-and-coming young creative such as like H5 and the Bonzoms.
On June 27, Paul McCartney threw his support behind the Born HIV Free campaign by allowing his concert at Hard Rock Calling in Hyde Park to be exclusive streamed through the Born HIV Free YouTube channel which has more than 11 million views. McCartney's donated set was the first European show to be streamed live on YouTube. Thousands watched and signed the Born HIV Free petition.
Amy Winehouse offered the use of her song "Back to Black" for the Bonzom's movie baby in the skye.
U2 offered the use of their song "With or Without You" for the movie inside. Also, during the U2 concert at the Stade de France Saturday, September 18, 2010, Bono dedicated “Moment of Surrender,” from latest album No Line on the Horizon to the fight against AIDS, calling spectators and internet users to support (RED), ONE and Born HIV Free in their efforts to have in 2015 a generation of children born without HIV. The track is up online, with Bono’s introduction illustrated by pictures of the concert and images on the transmission of the virus from mother to child.
Jean-Paul Gaultier created a special Born HIV Free "marinière"
“Born HIV Free” has reached about 250 million people. The dedicated channel on YouTube and dedicated website received over 20 million hits, tens of thousands of messages of support and generated thousands of articles. With the help of advocacy partners such as Avaaz and ONE more than 700,000 people signed the petition launched in line with this campaign. [6]
The first step of the Born HIV Free campaign ended in New-York on October 5, 2010, following the pledges made by donors to the Global Fund for the subsequent three years (2011-2013). The USD11.7 billion that was pledged to the Global Fund marked the largest collective pledge in its history. However, the total pledges fell short of the estimated resources needed to meet demand from developing countries seeking to further scale up their disease programs. [7]
Carla Bruni-Sarkozy, First Lady of France, became a global ambassador for the protection of mothers and children against AIDS in December 2008. In her capacity as ambassador, Bruni-Sarkozy acts as a voice on the global stage for the many mothers and children infected with or affected by HIV/AIDS, especially drawing attention to the need to give pregnant women and their children the means to prevent HIV infection and to fight the disease.
Since taking up her role as ambassador, she has led a number of activities to raise awareness and call for action against HIV and AIDS. In February 2009, she travelled to Burkina Faso to visit Global Fund-supported programs; in September 2009, she called upon world leaders at the UN General Assembly to eliminate mother to child transmission of HIV by 2015; on World AIDS Day she publicly emphasized the need to end mother-to-child transmission worldwide; and in January 2010, together with Melinda Gates, she visited Global Fund-supported programs in Benin to promote the need to invest in women and children’s health.
Carla Bruni-Sarközy de Nagy-Bocsa is an Italian and French singer, songwriter and former fashion model who served as the first lady of France from 2008—when she married then president Nicolas Sarkozy—to 2012.
The United States President's Emergency Plan For AIDS Relief (PEPFAR) is a United States governmental initiative to address the global HIV/AIDS epidemic and help save the lives of those suffering from the disease. Launched by U.S. President George W. Bush in 2003, as of May 2020, PEPFAR has provided about $90 billion in cumulative funding for HIV/AIDS treatment, prevention, and research since its inception, making it the largest global health program focused on a single disease in history until the COVID-19 pandemic. PEPFAR is implemented by a combination of U.S. government agencies in over 50 countries and overseen by the Global AIDS Coordinator at the United States Department of State. As of 2023, PEPFAR has saved over 25 million lives, primarily in sub-Saharan Africa.
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) is a nonprofit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention and treatment programs. Founded in 1988, the organization works in 12 countries around the world.
The Global Fund to Fight AIDS, Tuberculosis and Malaria is an international financing and partnership organization that aims to "attract, leverage and invest additional resources to end the epidemics of HIV/AIDS, tuberculosis and malaria to support attainment of the Sustainable Development Goals established by the United Nations". This multistakeholder international organization maintains its secretariat in Geneva, Switzerland. The organization began operations in January 2002. Microsoft founder Bill Gates was one of the first donors to provide seed money for the partnership. From January 2006 it has benefited from certain US Privileges, Exemptions, and Immunities under executive order 13395, which conferred International Organizations Immunities Act status on it.
Unite for Children, Unite against AIDS is a global Campaign launched by UNICEF in 2005 to raise awareness of the plight of children globally in relation to HIV and AIDS, and to spur action.
Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and Zambia. It is licensed to partner companies including Apple Inc., Nike, American Express (UK), The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Primark, Head, Buckaroo, Penguin Classics, Gap, Armani, FIAT, Hallmark (US), SAP, Beats Electronics, and Supercell.
Keep a Child Alive (KCA) is a nonprofit organization that provides healthcare, housing, and other support services to HIV/AIDS-affected communities in Africa and India. Co-founded by Leigh Blake and Alicia Keys, the organization aims to "realize the end of AIDS for children and families, by combating the physical, social and economic impacts of HIV." Keep a Child Alive organizes the annual fundraiser gala The Black Ball, established in 2004, where celebrities and philanthropists gather to support and raise awareness for the cause. Since the first Black Ball, the organization has raised over $28.7 million for HIV/AIDS treatment.
The Health Metrics Network (HMN) was a global health partnership focused on strengthening health information systems in low and middle income countries, launched in May 2005 during the 58th session of the World Health Assembly (WHA) and dissolved on 31 May 2013. Hosted by the World Health Organization (WHO) in Geneva, Switzerland, the HMN's stated purpose was to make available timely and accurate health information by encouraging joint funding and development of country health information systems, to improve health and save lives.
The very high rate of human immunodeficiency virus infection experienced in Uganda during the 1980s and early 1990s created an urgent need for people to know their HIV status. The only option available to them was offered by the National Blood Transfusion Service, which carries out routine HIV tests on all the blood that is donated for transfusion purposes. The great need for testing and counseling resulted in a group of local non-governmental organizations such as The AIDS Support Organisation, Uganda Red Cross, Nsambya Home Care, the National Blood Bank, the Uganda Virus Research Institute together with the Ministry of Health establishing the AIDS Information Centre in 1990. This organization worked to provide HIV testing and counseling services with the knowledge and consent of the client involved.
Mozambique is a country particularly hard-hit by the HIV/AIDS epidemic. According to 2008 UNAIDS estimates, this southeast African nation has the 8th highest HIV rate in the world. With 1,600,000 Mozambicans living with HIV, 990,000 of which are women and children, Mozambique's government realizes that much work must be done to eradicate this infectious disease. To reduce HIV/AIDS within the country, Mozambique has partnered with numerous global organizations to provide its citizens with augmented access to antiretroviral therapy and prevention techniques, such as condom use. A surge toward the treatment and prevention of HIV/AIDS in women and children has additionally aided in Mozambique's aim to fulfill its Millennium Development Goals (MDGs). Nevertheless, HIV/AIDS has made a drastic impact on Mozambique; individual risk behaviors are still greatly influenced by social norms, and much still needs to be done to address the epidemic and provide care and treatment to those in need.
HIV/AIDS in Bolivia has a less than 1 percent prevalence of Bolivia's adult population estimated to be HIV-positive. Bolivia has one of the lowest HIV prevalence rates in the Latin America and Caribbean region.
Cases of HIV/AIDS in Peru are considered to have reached the level of a concentrated epidemic.
Honduras is the Central American country most adversely affected by the HIV/AIDS epidemic. It is estimated that the prevalence of HIV among Honduran adults is 1.5%.
Julien Civange is a musician, composer, lyricist, and producer. He was born in Paris, France.
The Regional Initiative for the Elimination of Mother-to-Child Transmission of HIV and Congenital Syphilis in Latin America and the Caribbean, also known as the "Elimination Initiative", is a multi-agency effort to integrate the services of prevention and diagnosis of HIV and syphilis within the framework of primary care services, prenatal, sexual, reproductive and family health. Typically, prevention of the mother-to-child transmission of HIV and congenital syphilis has been addressed separately.
mothers2mothers is an international nonprofit organization dedicated to preventing mother-to-child transmission of HIV by providing education and support for pregnant women and new mothers living with HIV.
Michel Kazatchkine is a French physician, diplomat and advocate who is best known for his work in international AIDS treatment issues. From February 2007 to March 2012 he was director of The Global Fund to Fight AIDS, Tuberculosis and Malaria. On July 20, 2012, UN Secretary-General Ban Ki-moon appointed him as his United Nations Special Envoy for HIV/AIDS in Eastern Europe and Central Asia.
Stigma Action Network (SAN) is an international network focused on research, education and advocacy concerning HIV stigma and discrimination reduction.
Breastfeeding by HIV-infected mothers is the practice of breastfeeding of HIV-infected mothers and include those who may want to or are currently breastfeeding. HIV can be transmitted to the infant through breastfeeding. The risk of transmission varies and depends on the viral load in the mother's milk. An infant can be infected with HIV throughout the duration of the pregnancy or during childbirth (intrapartum).
The Catholic Medical Mission Board (CMMB) is an international, faith-based NGO, providing long-term, co-operative medical and development aid to communities affected by poverty and healthcare issues. It was established in 1912 and officially registered in 1928. CMMB is headquartered in New York City, USA, and currently has country offices in Haiti, Kenya, Peru, South Sudan, and Zambia.
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: CS1 maint: archived copy as title (link) The Global Fund 2010: Innovation and Impact