 | |
| Company type | Public company |
|---|---|
| Industry | Footwear |
| Founded | June 7, 1931 |
| Headquarters | , Croatia |
| Products | |
| Website | https://www.borovo.hr/ |
Borovo is a Croatian shoe manufacturer. It was founded in 1931 in the village of Borovo near Vukovar. [1] It had its greatest success during the time of the former SFR Yugoslavia thanks to its own production of shoes as well as its most famous product, Borosana shoes. [2]
Borovo was founded on June 7, 1931 by the Czech industrialist Tomáš Baťa and started the production of footwear on the outskirts of Vukovar. Already in the first years of its existence, the Bata factory switched to a combined organization. In 1933, the production of technical rubber goods began, and Bata became one of the first companies in Croatia in the field of rubber industry.
After the end of World War II in 1945, the factory was nationalized and the Borovo Rubber and Footwear Factory was established. Under this name and through various organizational forms, Borovo continued to work until 1991.
In the period from 1947 to the end of the 1980s, Borovo grew into the largest and most economically powerful company in the production and sale of footwear and rubber in this part of Europe.
In 1968, Borosana shoes for special purposes were produced. It was developed by a team of experts led by orthopedist Dr. Branko Strinović, and even today it is the trademark of Borovo. [3]
Then, in 1976, a sneaker called Startas was released on the market, which was originally intended for playing table tennis, but has grown into the company's biggest brand to this day. [4] They peaked in popularity after being the official footwear for the 1987 Summer Universiade. [5]
Due to the war in 1991, Borovo stopped operating, and many of its buildings were destroyed. The management of Borovo worked in Zagreb from 1992 to 1997, and production took place in Donji Miholjac. When Borovo took possession of its property in Vukovar in 1998, it organized itself as a business group and started producing footwear and technical rubber at its home location.
Today's business areas of Borovo are:
In 2008, the production of leather footwear was moved to the newly renovated and technologically equipped building of Obućara nova. [6] In the same year, Borovo released Boromina, modernized version of Borosana shoes. [7]
Serbia's representative for the 2022 Eurovision Song Contest, Konstrakta, wore white Borosana shoes at her performance in Turin. [8] After the final, the popularity of the Borosana shoes grew, and the press reported on how the footwear was procured through the efforts of Dejan Aćimović and Zrinko Ogresta. [9]
A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but over time, shoes also became fashion items. Some shoes are worn as safety equipment, such as steel-toe boots, which are required footwear at industrial worksites.
Vukovar is a city in Croatia, in the eastern regions of Syrmia and Slavonia. It contains Croatia's largest river port, located at the confluence of the Vuka and the Danube. Vukovar is the seat of Vukovar-Syrmia County and the second largest city in the county after Vinkovci. The city's registered population was 22,616 in the 2021 census, with a total of 23,536 in the municipality.
The Bata Corporation is a multinational footwear, apparel and fashion accessories manufacturer and retailer of Moravian (Czech) origin, headquartered in Lausanne, Switzerland.
Tomáš Baťa was a Czech entrepreneur and founder of the Bata shoe company. His career was cut short when he died in a plane accident due to bad weather.
Opanci are traditional peasant shoes worn in Southeastern Europe. The attributes of the opanci are a construction of leather, lack of laces, durable, and various endings on toes. In Serbia, the design of the horn-like ending on toes indicates the region of origin, though this specific design is not exclusive to Serbia. The opanci are also considered as the traditional peasant footwear for people in the Balkan region. In Bulgaria they are referred to as "tsarvuli".
Borovo, also known as Borovo Selo, is a village and a municipality in Vukovar-Syrmia County in eastern part of Croatia. Situated on the banks of the Danube river, it shares its border with Serbia and the municipality of Bač on the opposite side. The historical development of Borovo is intricately linked with the Danube, which has played a pivotal role in its development as a notable industrial hub in the region.
The Battle of Borovo Selo of 2 May 1991, known in Croatia as the Borovo Selo massacre and in Serbia as the Borovo Selo incident, was one of the first armed clashes in the conflict which became known as the Croatian War of Independence. The clash was precipitated by months of rising ethnic tensions, violence, and armed combat in Pakrac and at the Plitvice Lakes in March. The immediate cause for the confrontation in the heavily ethnic Serb village of Borovo Selo, just north of Vukovar, was a failed attempt to replace the Yugoslav flag in the village with the flag of Croatia. The unauthorised effort by four Croatian policemen resulted in the capture of two by a Croatian Serb militia in the village. To retrieve the captives, the Croatian authorities deployed additional police, who drove into an ambush. Twelve Croatian policemen and one Serb paramilitary were killed before the Yugoslav People's Army (JNA) intervened and put an end to the clashes.
Partizánske is a town in Trenčín Region, Slovakia.
Trpinja is a village and an eponymous municipality in the Vukovar-Syrmia County in eastern Croatia. The village is located on the D55 road between Osijek and Vukovar. Landscape of the Trpinja Municipality is marked by the Pannonian Basin plains and agricultural fields of corn, wheat, common sunflower and sugar beet.
Veselin Šljivančanin is a former Montenegrin Serb officer in the Yugoslav People's Army (JNA) who participated in the Battle of Vukovar and was subsequently convicted on a war crimes indictment by the International Criminal Tribunal for the Former Yugoslavia for his role in the Vukovar massacre. His prison sentence was changed twice, from five to seventeen to ten years. He has since been ordered released by the ICTY on time served and good behavior.
Borovo Naselje is a Vukovar borough located on the right bank of the Danube river in the Croatian region of Slavonia, 4 kilometers northwest of Vukovar town centre; elevation 90 m. The economy is based on rubber and shoe industries. The routes D2, D55 and D519 intersect in Borovo Naselje, connecting Vukovar to Osijek, Vinkovci and Dalj, respectively. The suburb originally developed as a part of Borovo village and its cadastral community but was subsequently separated and incorporated as a part of the town of Vukovar in 1980's.
Blago Zadro was a commander of the northern part of Croatian forces in Vukovar during the Croatian War of Independence. He was killed in an attack by the Yugoslav People's Army (JNA) in the town of Borovo Naselje.
Croatian Association of Prisoners in Serbian Concentration Camps is an association of former prisoners in Serbian jails and prison camps during the Croatian War of Independence. The organization was founded in Zagreb in 1995 and began its work that same year. Its offices are located on Ban Jelačić Square. In 2006, the association was admitted to the World Veterans Federation. Its president as of 2015 is Danijel Rehak.
HNK Borovo is a Croatian football club based in the Borovo Naselje district of the city of Vukovar.
The Joint Council of Municipalities in Croatia is an elected consultative sui generis body which constitutes a form of cultural self-government of Serbs in the eastern Croatian Podunavlje region. The body was established in the initial aftermath of the Croatian War of Independence as a part of the international community's efforts to peacefully settle the conflict in self-proclaimed Eastern Slavonia, Baranya and Western Syrmia. The establishment of the ZVO was one of the explicit provisions of the Erdut Agreement which called upon the United Nations to establish its UNTAES transitional administration.
The Association for Serbian language and literature in Croatia is a non-profit professional organization that brings together scientists and technical workers engaged in studying and teaching of Serbian language and literature in Croatia. The association operates throughout Croatia and its headquarters are located in Vukovar. The association was established in 1998, after the completion of the UNTAES mission in the region, with ambition to work on protection of the Serbian language and the literature of Serbs in Croatia, engage in the study of the history and culture of the Serb people in Croatia, and present its cultural heritage.
The Serbs of Vukovar are one of traditional communities living in the multicultural, multi-ethnic and multi-confessional eastern Croatian town of Vukovar on the border with Serbia. The Serb community constitutes slightly over one third of the entire population of Vukovar according to 2011 Census. Other significant communities include the Croat majority, as well as Hungarians, Slovaks, Rusyns, Ukrainians and historically Yugoslavs, Germans, Jews, Vlachs and Turks.
Serbia participated in the Eurovision Song Contest 2022 in Turin, Italy, with "In corpore sano" performed by Konstrakta. The Serbian national broadcaster Radio Television of Serbia (RTS) organised the national final Pesma za Evroviziju '22 in order to select the Serbian entry for the 2022 contest. It was the first entry in the Eurovision Song Contest to contain a verse in Latin.
Ana Đurić, known professionally as Konstrakta, is a Serbian singer and songwriter. She had risen to prominence as the lead vocalist of the indie pop band Zemlja gruva!, which was founded in 2007, before pursuing her solo career in 2019. She gained more significant recognition by representing Serbia in the Eurovision Song Contest 2022 with the song "In corpore sano", finishing in fifth place.
"In corpore sano" is a single by Serbian singer-songwriter Konstrakta. It was released on 11 February 2022 through PGP-RTS as part of her three-song project Triptih. It was written by the artist alongside Milovan Bošković. The song represented Serbia in the Eurovision Song Contest 2022 in Turin, Italy, after winning Pesma za Evroviziju '22, Serbia's national final. In the final of the contest, it placed fifth and broke Serbia's record for the most points received.