Bottom Line Inc.

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Bottom Line, Inc. (formerly Boardroom, Inc.) is an American publisher of books, newsletters and Web articles that provide advice from experts on a wide variety of topics, predominantly health, health care, investing and personal finance but also food and nutrition, taxes and legal matters, career, privacy and security, home improvement, small business, travel, entertainment, automobiles, technology, personal and family relationships and other topics. It publishes books, print newsletters, Web articles, videos and podcasts, blogs and email-newsletters.

Besides its online content and books, the Stamford, Connecticut-based [1] company publishes the following newsletters in print:

Bottom Line Personal has approximately 300,000 subscribers at a typical promotional rate of $39 per year. Bottom Line Health has approximately 175,000 subscribers at a typical promotional rate of $29.95 per year. Bottom Line Inc.'s hardcover books include titles such as Bottom Line's Big Book of Pain-Relieving Secrets, Bottom Line's Treasury of Health Secrets for Seniors, The 30-Day Diabetes Cure, Bottom Line's Big Book of Consumer Secrets and others.

Bottom Line's produces expert-sourced content. Although many Bottom Line articles are cast in the first person as if written by the expert source, the vast majority of Bottom Line articles are actually written by professional writers who interview the sources, conduct additional research and write the content. Writer manuscripts are edited by Bottom Line staff editors, reviewed by the expert sources for accuracy, and then fact-checked by Bottom Line fact-checkers. Bottom Line is one of a dwindling number of publishers maintaining fact-checkers on its staff to check the accuracy of content.[ citation needed ]

The company was founded in New Jersey in 1972 by Martin Edelston, [2] who served as the company's chairman until his death on October 2, 2013. [3] The company moved to Connecticut with Edelston in 1994. The current president is Edelston's daughter, Sarah Hiner, took over as president for a while. [4] [5]

Bottom Line Inc. is a member of the Direct Marketing Association and is a prolific sender of advertising mail. [6] [7] An aspect of Bottom Line's book marketing has caused contention: the industry practice known as negative option billing. Contentious cases around negative option billing often center on unwitting solicitation lost in fine print and the difficulty of reversing a solicitation once made. Bottom Line Books have received approximately 75 billing complaints arbitrated by the Stamford, Connecticut Better Business Bureau. [8]

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References

  1. ↑ "Company Overview of Boardroom, Inc". Bloomberg Businessweek . Retrieved April 28, 2012. The company was founded in 1972 and is based in Stamford, Connecticut.[ verification needed ]
  2. ↑ "Company Overview of Boardroom, Inc". Bloomberg Businessweek . Retrieved April 28, 2012. The company was founded in 1972 and is based in Stamford, Connecticut.
  3. ↑ "Martin Edelston". The Star-Ledger . October 4, 2013. Retrieved June 2, 2018.
  4. ↑ "A Letter from Sarah Hiner, President". Bottom Line, Inc. Retrieved June 2, 2018.
  5. ↑ Sarah Hiner. "Sarah Hiner". Bottom Line, Inc. Retrieved October 17, 2022. Sarah Hiner, former President and CEO of Bottom Line Inc.
  6. ↑ Krol, Carol (November 29, 2009). "30 years of remarkable change". Direct Marketing News. Retrieved April 28, 2012. In the past 30 years, Boardroom has mailed anywhere from 30 million to 120 million pieces of direct mail per year to promote its products, which focus on dispensing health advice from experts.
  7. ↑ Levey, Richard H. (June 1, 2007). "Inside Information". Chief Marketer. Retrieved April 28, 2012. These are vital issues for the publisher of "The Book of Inside Information," Bottom Line/Personal and many other books and newsletters.
  8. ↑ "Consumer Complaints for Boardroom, Inc. - Connecticut BBB". Bbb.org. Retrieved 2012-04-27.


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