 | |
| Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
|---|---|
| Language | English |
| Subject | branding |
| Genre | business |
| Publisher | Palgrave Macmillan |
Publication date | 2013 |
| ISBN | 978-1137467591 |
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. [1] It has been rated as one of the best business books of 2013. [2]
An emerging market is a market that has some characteristics of a developed market, but does not fully meet its standards. This includes markets that may become developed markets in the future or were in the past. The term "frontier market" is used for developing countries with smaller, riskier, or more illiquid capital markets than "emerging". As of 2006, the economies of China and India are considered to be the largest emerging markets. According to The Economist, many people find the term outdated, but no new term has gained traction. Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion. The 10 largest emerging and developing economies by either nominal or PPP-adjusted GDP are 4 of the 5 BRICS countries along with Indonesia, Iran, South Korea, Mexico, Saudi Arabia, Taiwan and Turkey.
The Indian School of Business (ISB) is a private business school established in India in 2001. It has two parallel campuses in India, in Hyderabad (Telangana) and Mohali (Punjab). It offers certificates in various post-graduate management programs. ISB became the 100th Triple Accredited business school in the world upon achieving AMBA accreditation on 12 May 2020.
The bottom of the pyramid, bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.
Parragon Books Ltd, a United Kingdom publishing company, was formed in 1988 by friends Guy Parr and Paul Anderson. In 2001, it became part of D. C. Thomson & Co.
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
George T. Haley is an American author and academic, currently a tenured professor of industrial and international marketing at the University of New Haven in the US state of Connecticut. He is also the director of the Center for International Industry Competitiveness. His research covers industrial marketing, emerging markets, new product development, innovation and B2B marketing. He has testified about his research on China before the United States Congress and several government agencies. The American Marketing Association's Marketing News named him as one of six marketing academics to watch based on his research, teaching and broader impact. He was also named an American Made Hero for his work on the ramifications of trade for US manufacturing in a global economy.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Mohamed Aly El-Erian is an Egyptian-American economist and businessman. He is President of Queens' College, Cambridge and chief economic adviser at Allianz, the corporate parent of PIMCO where he was CEO and co-chief investment officer (2007–14). He was chair of President Obama's Global Development Council (2012–17), and is a columnist for Bloomberg View, and a contributing editor to the Financial Times.
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University and a distinguished fellow at INSEAD Emerging Markets Institute. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. In June 2021 He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy Research by the American Marketing Association (AMA).
Dambisa Felicia Moyo is a Zambian-born economist and author, known for her analysis of macroeconomics and global affairs. She has written five books, including four New York Times bestsellers: Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa (2009), How the West Was Lost: Fifty Years of Economic Folly – And the Stark Choices that Lie Ahead (2011), Winner Take All: China's Race for Resources and What It Means for the World (2012), Edge of Chaos: Why Democracy Is Failing to Deliver Economic Growth – and How to Fix It (2018), and How Boards Work: And How They Can Work Better in a Chaotic World (2021).
Terence James O'Neill, Baron O'Neill of Gatley is a British economist best known for coining BRICs, the acronym that stands for Brazil, Russia, India, and China—the four once rapidly developing countries that were thought to challenge the global economic power of the developed G7 economies. He is also a former chairman of Goldman Sachs Asset Management and former Conservative government minister. As of January 2014, he is an Honorary Professor of Economics at the University of Manchester. He was appointed Commercial Secretary to the Treasury in the Second Cameron Ministry, a position he held until his resignation on 23 September 2016. He chaired the UK's Independent Review into Antimicrobial Resistance for two years, which completed its work in May 2016. Since 2008, he has written monthly columns for international media organization Project Syndicate. He is the current chairman of the Council of Chatham House, the Royal Institute of International Affairs.
Mauro F. Guillén is a Spanish/American sociologist, political economist, management educator. In March 2021. he was announced as the new Director (Dean) of the Cambridge Judge Business School, and a Fellow of Queen's College at the University of Cambridge. Until July 2021, he was the Zandman Professor at the Wharton School of the University of Pennsylvania, and Director of the Penn Lauder Center for International Business Education and Research (CIBER). He was the Anthony L. Davis Director of the Joseph H. Lauder Institute of Management and International Studies from 2007 to 2019. He is the Wall Street Journal bestselling author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything (2020).
Ruchir Sharma is an investor, author, fund manager and columnist for the Financial Times. He is the Chairman of Rockefeller International, and was an emerging markets investor at Morgan Stanley Investment Management.
Breakout Nations: In Pursuit of the next Economic Miracles is a 2012 book written by Ruchir Sharma. The book discusses his views on emerging markets and his travel through these countries. Sales of the book has broken records and it has become an international best seller. Breakout Nations has received extensive global media coverage, including The Economist, and The Wall Street Journal.
Amitava Chattopadhyay is The GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights, and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.
Sangeet Paul Choudary is a business executive, advisor, and best-selling author. He is best known for his work on platform economics and network effects. He is the co-author of the international best-selling book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
Martin Roll is a Danish author, brand strategist and management consultant. Roll appears regularly in global television and print media. He holds an MBA from INSEAD where he is a Distinguished Fellow and an Entrepreneur in Residence. Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business magazine. He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore. He advises Fortune 500 companies, Asian firms, family-owned businesses and also served as a senior advisor to McKinsey & Company.