Elsevier Science-SMA Distinguished Marketing Scholar Award (2004) Dr Hendrik Muller Prize (2005) EMAC Distinguished Marketing Scholar Award (2013) Gilbert A. Churchill Award (2015) AMA Global Marketing Lifetime Award (2018)
From 1966 to 1977,Steenkamp attended elementary and secondary school in Eindhoven. From 1977 to 1983,he studied economics (Bachelor's) and business administration (Master's) at Wageningen University,the Netherlands. He wrote two master theses,one on the political risks multinational corporations face when investing in foreign countries,and a second one on the construction of orthogonal designs for conjoint measurement experiments. In 1983,he was appointed lecturer of marketing at Wageningen University,and in 1985,assistant professor. He obtained his PhD degree in 1989. In the 1980s,Dutch universities did not have a formal dissertation trajectory –one was expected to do it on the job,after obtaining a master's degree. His dissertation,Product Quality,was commercially published by Van Gorcum. His dissertation research drew international attention,especially the finding of an almost negligible correlation between a product's price and its real quality.[10][11][12]
He worked at Wageningen University from 1989 to 1992. Between 1992 and 2000,he was associate professor and from 1996 onwards full professor at the Catholic University of Leuven,Belgium. At the same time,he was GfK Professor of International Marketing Research at Wageningen University. Between 2000 and 2006,he was CentER Research Professor of Marketing and GfK Professor of International Marketing Research,Tilburg University,Netherlands. In 2006,he joined UNC Kenan-Flagler Business School as C. Knox Massey Distinguished Professor of Marketing and chairman of the Marketing Area.
Steenkamp is the co-founder and executive director of AiMark,a global center studying key marketing strategy issues,which works closely with two of the world's largest market research agencies,Kantar and GfK.[13] He is a Fellow at the Institute for Sustainable Innovation and Growth (iSIG),Fudan University,Shanghai.[14]
Steenkamp's research deals with the various elements of marketing strategy (product,price,promotion,advertising,distribution,segmentation) and marketing research methodology. Collectively,his body of research involves integrating theory drawn from marketing and other social science domains (management,economics,psychology,political science) with cutting edge,rigorous methodology,using large empirical data sets,to address managerially relevant research issues.
The IJRM-EMAC Steenkamp Award given annually to research papers published in International Journal of Research in Marketing that have made a long-term impact on the field of marketing is named in his honor.[22] In 2018,he was awarded the AMA Global Marketing Lifetime award for significant contributions to Global Marketing.[23]
In 2008,Steenkamp was ranked the most influential scholar in marketing in the period 1997–2006.[24]
The Elsevier Society for Marketing Advances named him the 2004 Elsevier Distinguished Marketing Scholar.[25] In 2013 he was given the EMAC Distinguished Marketing Scholar Award in recognition of his impactful research contributions and outstanding contributions to the European Marketing Academy.[26]
Steenkamp has won several awards for his research publications. He won the 2002 John D.C. Little award[28] and the 2003 Frank Bass award[29] from INFORMS for his research work. He was given the Willim F. O'Dell Award[30] for the 1999 article in the Journal of Marketing Research that has made the "most significant long-term contribution to marketing theory,methodology,and/or practice" for the paper International Market Segmentation Based on Consumer-Product Relations.
Angela Xia Liu; Jan-Benedict E.M. Steenkamp; Jurui Zhang (2018). "Agglomeration as Driver of the Volume of Electronic Word of Mouth in Restaurant Industry". Journal of Marketing Research. 55 (4): 507–523. doi:10.1509/jmr.16.0182. S2CID169805618.
Jan-Benedict E.M. Steenkamp; Alberto Maydeu-Olivares (2015). "Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013". Journal of Marketing Research. 52 (3): 287–308. doi:10.1509/jmr.13.0592. JSTOR1251945. S2CID143896742.
Jan-Benedict E.M. Steenkamp; Inge Geyskens (2014). "Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning". Marketing Science. 33 (1): 6–26. doi:10.1287/mksc.2013.0801.
Lien Lamey; Barbara Deleersnyder; Jan-Benedict E.M. Steenkamp; Marnik G. Dekimpe (2012). "The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?". Journal of Marketing. 76 (1): 1–19. doi:10.1509/jm.09.0320. S2CID68653352.
Jan-Benedict E.M. Steenkamp; Eric Fang (2011). "The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades". Marketing Science. 30 (4): 628–645. doi:10.1287/mksc.1110.0641.
Jan-Benedict E.M. Steenkamp; Harald van Heerde; Inge Geyskens (2010). "What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?". Journal of Marketing Research. 47 (6): 1011–1024. CiteSeerX10.1.1.529.7652. doi:10.1509/jmkr.47.6.1011. S2CID166356503.
Jan-Benedict E.M. Steenkamp; Martijn G. de Jong (2010). "A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products". Journal of Marketing. 74 (6): 18–40. doi:10.1509/jmkg.74.6.18. S2CID167882216.
Kusum L. Ailawadi; Koen Pauwels; Jan-Benedict E.M. Steenkamp (2008). "Private-Label Use and Store Loyalty". Journal of Marketing. 72 (6): 19–30. doi:10.1509/jmkg.72.6.19. hdl:10679/57.
Jan-Benedict E. M. Steenkamp; Vincent R. Nijs; Dominique M. Hanssens; Marnik G. Dekimpe (2005). "Competitive Reactions to Advertising and Promotion Attacks". Marketing Science. 24 (1): 35–54. CiteSeerX10.1.1.281.7776. doi:10.1287/mksc.1040.0069.
Hans Baumgartner; Jan-Benedict E.M. Steenkamp (2001). "Response Styles in Marketing Research: A Cross-National Investigation". Journal of Marketing Research. 38 (2): 143–156. doi:10.1509/jmkr.38.2.143.18840. JSTOR1558620. S2CID11304067.
Jan-Benedict E. M. Steenkamp; Frenkel ter Hofstede; Michel Wedel (1999). "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. 63 (2): 55–69. doi:10.2307/1251945. JSTOR1251945.
Jan-Benedict E.M. Steenkamp; Hans Baumgartner (1998). "Assessing Measurement Invariance in Cross-national Consumer Research". Journal of Consumer Research. 25 (1): 78–107. doi:10.1086/209528. JSTOR10.1086/209528.
↑ Ad Pruyn (1989). "Product quality. An investigation into the concept and how it is perceived by consumers: by Jan-Benedict E.M. Steenkamp. Assen /Maastricht (The Netherlands): Van Gorcum, 1989. Dfl. 59,50, ISBN 90 232 2415 9". International Journal of Research in Marketing. 6 (4): 299–302. doi:10.1016/0167-8116(89)90056-6.
↑ Rik G.M. Pieters (1990). "Book review Product quality: An investigation in the concept and how it is perceived by consumers: Jan-Benedict E.M. Steenkamp, Van Gorcum, Assen, 1989. pp. 273, price: about US$30". Journal of Economic Psychology. 11 (3): 451–454. doi:10.1016/0167-4870(90)90022-2.
↑ Lynch, John G. (2008). "The Individual Scholar and the School: Scholarly Influence of Thirty Top Marketing Faculties and Their PhD Alumni 1997–2006". Duke University Working Paper.
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