Michel Wedel

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  1. Wedel, Michel; Kamakura, Wagner (2000). Market Segmentation: Conceptual and Methodological Foundations. Springer. pp. 1–382. doi:10.1007/978-1-4615-4651-1. ISBN   978-1-4615-4651-1.
  2. Wedel, Michel; Pieters, Rik (2008). "Eye Tracking for Visual Marketing". Foundations and Trends in Marketing. 1 (4): 231–320. doi: 10.1561/1700000011 .
  3. Wedel, Michel; Pieters, Rik (2007). Visual Marketing: From Attention to Action. New York: Lawrence Erlbaum Associates. pp. 1–328. doi:10.4324/9780203809617. ISBN   978-0805862928.

Selected publications

  1. Wedel, Michel; DeSarbo, Wayne S. (1995). "A mixture likelihood approach for generalized linear models". Journal of Classification. 12 (1): 21–55. CiteSeerX   10.1.1.461.7611 . doi:10.1007/BF01202266. ISSN   0176-4268. S2CID   19455826.
  2. Pieters, Rik; Wedel, Michel (2004-04-01). "Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects". Journal of Marketing. 68 (2): 36–50. CiteSeerX   10.1.1.115.3006 . doi:10.1509/jmkg.68.2.36.27794. ISSN   0022-2429. S2CID   15259684.
  3. Zhang, Jie; Wedel, Michel (2009-04-01). "The Effectiveness of Customized Promotions in Online and Offline Stores". Journal of Marketing Research. 46 (2): 190–206. doi:10.1509/jmkr.46.2.190. hdl: 2027.42/36304 . ISSN   0022-2437. S2CID   168161763.
  4. Wedel, Michel; Desarbo, Wayne S. (1996-10-01). "An Exponential-Family Multidimensional Scaling Mixture Methodology". Journal of Business & Economic Statistics. 14 (4): 447–459. doi:10.1080/07350015.1996.10524674. ISSN   0735-0015. S2CID   119553206.
  5. Sándor, Zsolt; Wedel, Michel (2001-11-01). "Designing Conjoint Choice Experiments Using Managers' Prior Beliefs". Journal of Marketing Research. 38 (4): 430–444. doi:10.1509/jmkr.38.4.430.18904. ISSN   0022-2437. S2CID   154784495.
  6. Wedel, Michel; Kannan, P. K. (2016-05-23). "Marketing Analytics for Data-Rich Environments". Journal of Marketing. 80 (6): 97–121. doi:10.1509/jm.15.0413. ISSN   0022-2429. S2CID   168410284.

Kyokushin karate career

Wedel holds a 5th dan [22] in Kyokushin Karate and was a heavy-weight full contact karate competitor. He won the Dutch (open) full contact Karate championships nine times between 1978 and 1987. His only loss was to Gerard Gordeau (Netherlands) in the final in 1980. [23] Wedel won the International Ibusz Oyama cup in Budapest (Hungary) in 1982 after beating Michael Thompson (England), won the open European Karate Championships in Alkmaar (Netherlands) in 1983 after beating Flemming Jinzen (Denmark). In 1985 he became second after losing to Andy Hug (Switzerland) in the Ibusz Oyama cup. He reclaimed that cup in 1986 after beating Gabor Peko (Hungary). [24] He became the European heavyweight champion in Katowice (Poland) in 1987, after beating Michael Thompson (England) in the final. [25] In 1986, together with Peter Smit, he participated in the 18th All Japan Tournament in Tokyo, where he was disqualified after beating Shinichi Sotodate (Japan). He participated in the 2nd (1979), 3rd (1983) and 4th (1987) World Open Karate Championships in Japan. In 1979 he was disqualified against Gary Klugiewicz (US). He lost to Akira Masuda (Japan) in 1983 and he lost to Ademir da Costa (Brazil) in 1987; finishing both times among the first 16 competitors. [26] Out of his last 25 fights, Wedel lost one, was disqualified in one, won one by decision and won 22 by knock-out. [23]

Wedel became the coach of the Dutch National Karate team (1988-1991). [27] He wrote the book: “Kyokushin Karate: Training and Fighting” with Koen Scharrenberg, [28] and made Kyokushin training instruction videos with Andy Hug. [29] In 1994, he joined the democratic ShinKyokushin organization [30] under leadership of Kenji Midori.

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  2. "Matthew T. G. Meulenberg". archive.ama.org. Retrieved 2016-08-18.
  3. "Michel Wedel | Faculty History Project". www.lib.umich.edu. Retrieved 2016-08-19.
  4. "Michel Wedel strengthens quantitative marketing research with visiting position". www.eur.nl. Retrieved 2018-05-17.
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  8. "Award Winner Wedel Advocates Exploring Big Data". American Marketing Association. 2019-09-18. Retrieved 2019-09-29.
  9. "AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award". American Marketing Association. Retrieved 2020-04-13.
  10. "Paul D. Converse Awards". American Marketing Association. Retrieved 2020-04-13.
  11. "INFORMS Buck Weaver".
  12. "DeSarbo, Srinivasan, and Wedel Join Ranks of AMA Fellows in 2018". www.ama.org. Retrieved 2018-02-26.
  13. "ASA Fellows". www.amstat.org. Retrieved 2016-08-18.
  14. INFORMS. "Fellow Award - INFORMS". www.informs.org. Archived from the original on 2016-09-17. Retrieved 2016-08-18.
  15. "Michel Wedel to receive scientific Ubbo Emmius Medal 2019 | News articles | News and Events | About us | University of Groningen". www.rug.nl. Retrieved 2019-09-05.
  16. "University of Maryland Names Smith School of Business Prof. Michel Wedel Top Scholar, Teacher". Robert H. Smith School of Business, University of Maryland. Retrieved 2018-06-12.
  17. "Distinguished University Professors". faculty.umd.edu. Retrieved 2016-08-18.
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  22. "WKO Recommended Dan promotions" . Retrieved 2017-07-29.
  23. 1 2 Brunekreef, Willem (2007). The Golden Kyokushin and K-1 Encyclopedia. Simon & Schuster. ISBN   978-9081237918.
  24. "Ibutz Oyama Cup". www.kyokushinresults.com. Retrieved 2017-03-26.
  25. "European Championships". www.kyokushinresults.com. Retrieved 2017-03-28.
  26. "4th World Open Tournament". www.kyokushinresults.com. Retrieved 2017-08-15.
  27. "martial-arts pro: Michel Wedel".
  28. "amazon.com: Kyokushin Karate: Training and Fighting".
  29. "Andy Hug and Michael Wedel: Power of Kyokushinkai".
  30. "World Karate Organization".
Michel Wedel
Michel Wedel.jpg
Wedel in 2019
Born
Nationality Netherlands and United States
Occupation Professor
Known forMarket Segmentation, Eye Tracking
TitlePepsico Chaired Professor of Consumer Science
Awards
  • -Hendrik Muller award Royal Netherlands Academy for the Sciences (2005)
  • -Gilbert A. Churchill Marketing Research Award American Marketing Association (2008)
  • -Charles C. Parlin Marketing Research Award American Marketing Association (2016)
  • -Irwin-McGraw-Hill Distinguished Marketing Educator, American Marketing Association (2019)
  • -Buck Weaver excellence in Marketing Science award INFORMS/ISMS (2019)
  • -Ubbo Emmius Medal for Scientific Accomplishments, University of Groningen (2019)
  • -Robert J Lavidge Global Marketing Research Award, American Marketing Association (2019)
  • -Paul Converse Award, American Marketing Association (2020)
Academic background
Education Leiden University, Wageningen University
Thesis Clusterwise Regression and Market Segmentation (1990)