Brandmobile

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An Oscar Mayer Frankmobile/Wienermobile "Bologna" in Gilford, New Hampshire, 2007 Wienermobile-Bologna.jpg
An Oscar Mayer Frankmobile/Wienermobile "Bologna" in Gilford, New Hampshire, 2007

A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, leveraging their mobility to reach a wider audience than stationary advertising mediums. [1]

Contents

The concept of the brandmobile has evolved from traditional vehicle advertising and builds on the tradition of novelty architecture.

Despite their effectiveness, brandmobile campaigns can face challenges such as logistical complexities, regulatory restrictions related to vehicle advertising, and environmental concerns over emissions from gasoline-powered vehicles.

Examples

Famous brandmobiles include:

Many of these vehicles have become icons in their own right, symbolizing the brands they represent on the road.

See Also

Related Research Articles

<span class="mw-page-title-main">Cadbury</span> British multinational confectionery company

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

<span class="mw-page-title-main">The Hershey Company</span> American food company

The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Milk chocolate</span> Solid chocolate containing added milk

Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than do dark chocolates, and contains milk solids. While its taste has been key to its popularity, milk chocolate was historically promoted as a healthy food, particularly for children.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

<span class="mw-page-title-main">York Peppermint Pattie</span> Peppermint confection made by Hershey

York Peppermint Pattie is an American dark chocolate enrobed peppermint confection introduced in 1940 and currently produced by the Hershey Company.

<span class="mw-page-title-main">Cadbury Dairy Milk</span> Brand of chocolate bar

Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.

<span class="mw-page-title-main">Cadbury Creme Egg</span> Chocolate egg with white and orange creme filling

Cadbury Creme Egg is a chocolate confection produced in the shape of an egg. It originated from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg.

<span class="mw-page-title-main">Aero (chocolate bar)</span> Brand of aerated chocolate bar

Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.

<span class="mw-page-title-main">Shasta (drink)</span> American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

<span class="mw-page-title-main">Hershey's Kisses</span> Chocolate candy brand manufactured by the Hershey Company

Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, sticks out from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.

<span class="mw-page-title-main">Reese's Peanut Butter Cups</span> American candy made by Hersheys

Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese left his job with Hershey to start his own candy business. Reese's are a top-selling candy brand worldwide, with more than $2 billion in annual sales.

<span class="mw-page-title-main">Reese's Take 5</span> Candy bar made by The Hershey Company

Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.

<span class="mw-page-title-main">Hershey bar</span> American chocolate candy bar

The Hershey's Milk Chocolate Bar is a flagship chocolate bar manufactured by The Hershey Company. Hershey refers to it as "The Great American Chocolate Bar". The Hershey Milk Chocolate Bar was first sold in 1900.

<span class="mw-page-title-main">Cadbury Roses</span> Brand of chocolates

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

<span class="mw-page-title-main">Chocolate liqueur</span> Liqueur that tastes like chocolate

Chocolate liqueur is a chocolate flavored liqueur made from a base liquor of whisky or vodka. Unlike chocolate liquor, chocolate liqueur contains alcohol. Chocolate liqueur is often used as an ingredient in mixology, baking, and cooking.

Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Mars. Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Its best known products include Dairy Milk chocolate.

References

  1. Snyder, Benjamin (June 24, 2014). "8 wacky brandmobiles". Fortune. Retrieved 2024-02-21.
  2. Steinberg, Brian (2019-01-16). "Mr. Peanut to Appear in His First Super Bowl Commercial". Variety. Retrieved 2020-03-30.