Planters

Last updated
Planters
Planters logo.png
Planters logo, Mr. Peanut, first created by a grade schooler Antonio Gentile in a contest in 1916.
Product type Peanut
Owner Hormel Foods
Country United States
Introduced1906;118 years ago (1906)
MarketsUnited States
Previous owners Kraft Heinz
Website www.planters.com

Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. [1] Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. [1] The design was modified by a commercial artist and has continued to change over the years.

Contents

History

Planters Nut & Chocolate Company advertisement in The Saturday Evening Post, 1921. Planters nuts advert in Saturday Evening Post 1921-06-11.png
Planters Nut & Chocolate Company advertisement in The Saturday Evening Post , 1921.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened the company's first mass production plant and facility there. In 1950, the company created a puzzle called "PLANTERSPEANUTSPUZZLE" and offered prizes for that. [2] It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2015. [3]

In February 2021, Kraft Heinz announced it would sell Planters and its other nuts businesses to Hormel for $3.35 billion. [4] The transaction was completed on June 7. [5]

Slogans

Planters Peanut Bar Planters-Peanut-Bar.jpg
Planters Peanut Bar

Advertising taglines have included:

Products

A container of Planters Dry Roasted Peanuts Planters Peanuts.jpg
A container of Planters Dry Roasted Peanuts

Discontinued

  • Jumbo Block Peanut Candy (presumably discontinued)
  • Coconut Balls
  • Corn Chips
  • P.B. Crackers
  • P.B. Crisps (introduced in 1992)
  • Peanut Butter Chocolates
  • Peanut Bar
  • Peanut Butter candies
  • Peanut Butter Fudge Cookies
  • Onion Peanuts
  • Garlic Peanuts
  • Dry Roasted Cashews
  • Dry Roasted Peanuts (original version)

International

Planters products in Canada, including Planters peanut butter, are made by Johnvince Foods (JVF Canada), who licenses the trademark from Kraft Canada. [7]

As of 2016, Planters has launched into the United Kingdom with a range of 14 products under the tagline "Deliciously NUT-RITIOUS". Planters in the UK is made by Trigon Snacks Trading Ltd. at their factory in Aintree in Liverpool.

Vegan concerns

Some Planters nut products such as their larger-sized jars of peanuts contain gelatin, making them unsuitable for vegans. [8] [9]

Related Research Articles

<span class="mw-page-title-main">Peanut</span> Legume cultivated as a grain and oil crop

The peanut, also known as the groundnut, goober (US), goober pea, pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics by small and large commercial producers, both as grain legume and as an oil crop. Atypically among legumes, peanut pods develop underground leading botanist Carl Linnaeus to name peanuts hypogaea, which means "under the earth".

<span class="mw-page-title-main">Trail mix</span> Type of snack

Trail mix is a type of snack mix, typically a combination of granola, dried fruit, nuts, and sometimes candy, developed as a food to be taken along on hikes. Trail mix is a popular snack food for hikes, because it is lightweight, easy to store, and nutritious, providing a quick energy boost from the carbohydrates in the dried fruit or granola, and sustained energy from fat in nuts.

<span class="mw-page-title-main">Peanut butter</span> Paste made from ground peanuts

Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Consumed in many countries, it is the most commonly used of the nut butters, a group that also includes cashew butter and almond butter.

<span class="mw-page-title-main">Mr. Peanut</span> Mascot for Planters Peanuts

Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane. He is reported of British heritage and has the proper name of Bartholomew Richard Fitzgerald-Smythe.

<span class="mw-page-title-main">Skippy (peanut butter)</span> American peanut butter brand

Skippy is an American brand of peanut butter manufactured in the United States and China. First sold in 1932, Skippy is currently manufactured by Hormel Foods, which bought the brand from Unilever in 2013. It is the best-selling brand of peanut butter in China and second only to the J.M. Smucker Company's Jif brand worldwide.

Amedeo Obici was an Italian-born American businessman and philanthropist who founded Planters.

<span class="mw-page-title-main">Treets</span> Brand of confectionery

Treets were a brand of confectionery sold by Mars Limited in the UK, Italy, France, Germany, Belgium and the Netherlands.

<span class="mw-page-title-main">Corn nut</span> Snack made from corn kernels

Corn nuts, also known as toasted corn, are a snack food made of roasted or deep-fried corn kernels. It is referred to as cancha in Peru, chulpi in Ecuador, and cornick in the Philippines.

KP Snacks Limited is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The KP stands for “Kenyon Produce”. The company is based in Slough, England.

<span class="mw-page-title-main">Mixed nuts</span> Snack food containing a mixture of nuts

Mixed nuts are a snack food consisting of any mixture of mechanically or manually combined nuts. Common constituents are peanuts, almonds, walnuts, Brazil nuts, cashews, hazelnuts (filberts), and pecans. Mixed nuts may be salted, roasted, cooked, or blanched.

<span class="mw-page-title-main">Crunchy Nut</span> Breakfast cereal made by Kelloggs

Crunchy Nut is a breakfast cereal made by Kellogg's with flakes of corn, honey, three types of sugar, and chopped peanuts. The product was created by Kellogg's employees at their Trafford Park factory in Greater Manchester and first introduced in 1980.

Koh-Kae is a Thai brand of nut snacks manufacturing by Mae-Ruay Snack Food Factory Co., Ltd. and was first sold in 1976. In its early days, Koh-Kae only came in their original flavor, which is coconut cream coated peanuts, but they developed others flavor such as tom-yum and chicken flavor later on. By 2000, Mae-Ruay Snack Food Factory Co., Ltd. was awarded ISO 9001 certification by BVQI Institute, followed by the GMP and HACCP system certification by BVQI in 2002. In year 2019 Koh-Kae holds 50% of Thailand nut snacks market share.

<span class="mw-page-title-main">Candy bar</span> Sweet confectionery in the shape of a bar

A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.

<span class="mw-page-title-main">The Leavitt Corporation</span>

The Leavitt Corporation is a manufacturer of nuts and peanut butter, formed by Michael Hintlian in 1925. Its manufacturing facility is in Everett, Massachusetts. Leavitt has about 100 employees.

<span class="mw-page-title-main">Honey-roasted peanuts</span> Flavoured peanut snack

Honey-roasted peanuts is a salt-, sugar- and honey-flavored peanut snack food that is provided as a mass-produced product line by several nut and snack food companies, such as Planters, The Sun Valley Nut Co, and King Nut.

Big D is a British brand of peanuts and other snack foods primarily sold in pubs. It was introduced in 1967. The brand includes 50g packets of nuts, both carded and tumble. They are distributed within the licensed and retail trade in the UK, and also in Ireland under an agreement with the Irish snack food manufacturer Tayto. The brand's peanut varieties include salted, dry roasted, bird's eye chili and honey roasted. The brand also includes salted cashews and smoked almonds. A range of shelf keeping units are also provided for various occasions and channels of trade.

<span class="mw-page-title-main">Rxbar</span> Protein bar produced by Chicago Bar Co.

RXBAR is a brand of protein bars produced by Insurgent Brands LLC, a subsidiary of Kellanova. It is made with egg whites, dried fruit, nuts, and dates.

References

  1. 1 2 "Planter's History of the Planter Nut". Archived from the original on October 31, 2013. Retrieved December 1, 2008.
  2. History of Planters Peanuts
  3. "Kraft Heinz Co (KHC) Announces Completion of Merger; Updates on Next Steps; Announces Dividend". streetinsider.com. July 2, 2015. Retrieved July 11, 2017.
  4. Lucas, Amelia (2021-02-11). "Kraft Heinz sells nuts business, including Planters, to Hormel for $3.35 billion". CNBC. Retrieved 2021-02-11.
  5. Tascarella, Patty (7 June 2021). "Planters packs a punch as Kraft Heinz pockets $3.35B in cash from sale of nuts business". www.bizjournals.com. Retrieved 12 June 2021.
  6. Molina, Brett. "Planters Cheez Balls and Cheez Curls are coming back". URL. Retrieved 8 January 2019.
  7. "Planters Canada makes the move to peanut butter". 20 June 2016.
  8. Nichols, Daisy (October 4, 2017). "Salted Peanuts Aren't Always Vegan". The Daily Meal.
  9. "Planters Dry Roasted Peanuts 16 oz Jar". Planters.com. Retrieved July 30, 2020. Ingredients: Peanuts, contains 2% or less of: sea salt, spices (contains celery), dried onion, dried garlic, paprika, natural flavor, sugar, gelatin, torula yeast, cornstarch, dried corn syrup, maltodextrin.