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Product type | Peanut butter |
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Owner | Hormel Foods |
Country | United States |
Introduced | 1932 |
Markets | Worldwide |
Previous owners | Joseph L. Rosefield CPC International Bestfoods Corporation Unilever |
Website | www.peanutbutter.com |
Skippy is an American brand of peanut butter manufactured in the United States and China. First sold in 1932, [1] Skippy is currently manufactured by Hormel Foods, [2] which bought the brand from Unilever in 2013. [3] It is the best-selling brand of peanut butter in China and second only to the J.M. Smucker Company's Jif brand worldwide. [4]
The name "Skippy" was trademarked in 1925 by Percy Crosby, creator of the popular "Skippy" comic strip (1923–1945), which had been adapted into the 1929 novel Skippy, the daytime children's radio serial Skippy (1932–1935), and the Oscar-winning 1931 film Skippy .
In 1932, the Alameda, California food packer Joseph L. Rosefield began to sell its second hydrogenated peanut butter, which it labeled "Skippy" without permission, [5] Crosby successfully had the trademark invalidated in 1934. Rosefield persisted using the name and after Crosby was committed to an asylum and after the passage in 1946 of the Lanham Act, Rosefield was granted rights to the trademark. [6]
In 1955, Rosefield sold the brand to Best Foods. [7] Its successor companies, most recently Unilever and Hormel, claim rights to the trademark over the objection of Crosby's heirs, and much litigation has occurred on this point over the decades, some of which has continued into the 2000s. [8] [9] [10] [11]
Skippy is sold in many different sizes, including a 4-pound (1.8 kg) jar, known as the "Family Jar". In late 2000, Skippy reduced their standard jar size from 18 ounces (510 g) to 16.3 ounces (460 g) by adding a "dimple" in the bottom of the jar while retaining the jar's height and diameter. [12]
Skippy has factories in Little Rock, Arkansas, [13] and Shandong Province, China. [4] About 750,000 pounds of peanuts are brought daily to the Skippy Peanut Butter plant in Little Rock, Arkansas, resulting in over 3.5 million pounds of peanut butter produced each week. [14]
There are 14 different varieties of Skippy Peanut Butter Spread. [15]
Skippy is also available in a 6 oz. squeeze pack in Creamy or Natural Peanut Butter Spread and 1.15 oz. individual squeeze 8 packs in Creamy or Natural Peanut Butter Spread. [8]
In 2018, Skippy added Skippy P.B. Fruit Bites [16] to their Skippy P.B. Bites that were already available in Double Peanut Butter, Pretzel and Graham Cracker.
On September 12, 2018, Skippy announced a new line of Skippy P.B. & Jelly Minis in Peanut Butter & Grape Jelly, Natural Peanut Butter & Grape Jelly and Peanut Butter & Strawberry Jelly. [17]
Skippy Peanut Butter is cholesterol-free and gluten-free. It contains sugar and hydrogenated vegetable oil (cottonseed, soybean and rapeseed oil) to prevent separation. [18]
All varieties of Skippy Peanut Butter are also kosher except the Skippy P.B. bites. [8]
Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Consumed in many countries, it is the most commonly used of the nut butters, a group that also includes cashew butter and almond butter.
Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major business units: consumer foods, pet foods, and coffee. Its flagship brand, Smucker's, produces fruit preserves, peanut butter, syrups, frozen crustless sandwiches, and ice cream toppings.
Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001.
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Skippy is an American comic strip written and drawn by Percy Crosby that was published from 1923 to 1945. A highly popular, acclaimed and influential feature about rambunctious fifth-grader Skippy Skinner, his friends and his enemies, it was adapted into movies, a novel and a radio show. It was commemorated on a 1997 U.S. Postal Service stamp and was the basis for a wide range of merchandising—although perhaps the most well-known product bearing the Skippy name, Skippy peanut butter, used the name without Crosby's authorization, leading to a protracted trademark conflict.
MOM Brands Company is an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Joseph Louis Rosefield was a California food businessman who invented modern, nonseparating peanut butter in 1922 – 1923. His family business, the Rosefield Packing Company, was based in Alameda. His new production process was licensed to another company to make Peter Pan peanut butter in 1923. Rosefield Packing later marketed Skippy peanut butter in 1932; both brands are still sold today. It also introduced cylindrical "wide-mouth" jars for peanut butter in 1935. Peanut butter then became a vast food industry. Among other roles, Rosefield Packing provided emergency supplies of peanut butter to Hawaii during World War II. Rosefield's family sold Rosefield Packing and the Skippy brand to Best Foods in 1955.
Fruit preserves are preparations of fruits whose main preserving agent is sugar and sometimes acid, often stored in glass jars and used as a condiment or spread.
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A peanut butter and jelly sandwich (PB&J) consists of peanut butter and fruit preserves—jelly—spread on bread. The sandwich may be open-faced, made of a single slice of bread folded over, or made using two slices of bread. The sandwich is popular in the United States, especially among children; a 2002 survey showed the average American will eat 1,500 peanut butter and jelly sandwiches before graduating from high school. There are many variations of the sandwich, starting with the basic peanut butter sandwich or jam sandwich.
The peanut butter and banana sandwich (PB&B), or peanut butter, banana and bacon sandwich (PB,B&B), sometimes referred to as an Elvis sandwich, the Velvet Elvis, or simply the Elvis, is a sandwich with toasted bread, peanut butter, sliced or mashed banana, and occasionally bacon. Honey or jelly is seen in some variations of the sandwich. The sandwich is frequently cooked in a pan or on a griddle.
Peanut Butter & Co. is a peanut butter brand based in New York City. Founded in 1998 by Lee Zalben, from 1998 to 2016, the company operated a sandwich shop in Greenwich Village, which sold gourmet peanut butter sandwiches for $5. The company by 1999 was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States. In 2005 the company published The Peanut Butter & Co. Cookbook.
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