Brandon Silverstein

Last updated
Brandon Silverstein
Brandon Silverstein Martha Galvan.jpg
Silverstein in 2023
Born (1991-09-10) September 10, 1991 (age 34)
Occupations
  • Entrepreneur
  • entertainment industry executive
  • investor
Known for
  • Founder and CEO, S10 Entertainment
  • CEO, Avex Music Group
SpouseJulie Silverstein [1]

Brandon Silverstein (born September 10, 1991) is an American music executive, talent manager, and entrepreneur. He is the founder and chief executive officer of S10 Entertainment, a record label, artist management, music publishing, film, and investment company. [2] [3] [4] Silverstein is the chief executive officer of S10 Entertainment and Avex Music Group, the global music group of Japanese entertainment conglomerate Avex Inc, which was created through a partnership between S10 and Avex. [5]

Contents

Throughout his career, Silverstein has overseen projects that have yielded number-one song releases with artists, writers, and producers, generating billions of streams. [6]

Early life

While a high schooler in Tenafly, New Jersey, Silverstein created and promoted independent parties and events in New York City in addition to booking talent for Noah Tepperberg's clubs. [2] [7] As a freshman at Indiana University, Silverstein co-founded Bounce, an international touring EDM festival. [8] The first iteration of the festival took place on a farm [2] and was headlined by Avicii. [8] [2] In his senior year, Silverstein dropped out of college to pursue his interest in music management. [2]

Career

S10 Entertainment

After college, Silverstein returned to New York and founded S10 Entertainment & Media, which provides artist management, recording, and publishing services while doubling as an investment company. [3] [2] S10 Entertainment established a “creative partnership” with Jay-Z and Jay Brown’s Roc Nation in 2018. [9]

In 2022, Silverstein’s S10 Films division partnered with Simon Fuller to develop new projects across film and television. [10] [11]

In 2024, Katsumi Kuroiwa, the CEO of Japanese entertainment conglomerate, Avex, announced that the company made a strategic investment into Silverstein’s S10 Entertainment. [11] [12]

S10 Publishing

In 2020, Silverstein launched S10 Publishing, [3] forming partnerships with Ryan Tedder [13] [14] and Max Matsuura of Avex Inc. [15] [16] S10 Publishing’s music catalog includes songs from Justin Bieber (Peaches), [13] Tate McRae (Greedy), [17] Selena Gomez, Kid Laroi, [15] Doja Cat (Agora Hills), Jack Harlow, Post Malone, [18] Drake, Bad Bunny, and Rihanna, [15] and has been streamed 40 billion times across its catalog as of May 2024. [6]

In March 2025, Avex acquired S10 Music Publishing’s entire catalog of songs, integrating S10 Publishing’s catalog into Avex’s pre-existing networks. [5]

Avex Music Group

At the same time as the March 2025 acquisition of S10 Music Publishing, Avex USA was consolidated under a new entity, Avex Music Group (AMG), and Silverstein was named as its chief executive officer. He became a partner in the company, having been given an equity stake in AMG, and joined its board of directors. Additionally, AMG holds the largest investment share of S10 Management, alongside Roc Nation and Silverstein himself. [5]

In addition to AMG’s management and publishing services, the entity also serves as a platform to distribute Avex’s Japanese artists into international markets, supporting acts like XG. [19]

Personal life

Silverstein is married to his wife, Julie. [1] They reside in the Brentwood neighborhood of Los Angeles, having purchased the former home of the late actress Angela Lansbury in 2024.[ citation needed ]

Recognition

The executive has earned industry awards throughout his career, including the Forbes "30 Under 30" [20] in 2019, Variety’s “New Leaders” in 2021, [21] and Music Business Worldwide’s “Worlds Greatest Managers” in 2022. [22]   Billboard has honored the executive on multiple occasions, including “40 Under 40" [23] and "Executive of the Week" in 2021, [24] “Latin Power” in 2022, [25] the magazine’s first-ever “Power Players’ Choice Award” [26] and its "Power 100" list in 2023, [26] and on its "Global Power Players" list in 2025. [27]

References

  1. 1 2 "Music Manager Brandon Silverstein Acquires Angela Lansbury's Iconic Los Angeles Residence". 22 May 2023.
  2. 1 2 3 4 5 6 Sternlicht, Alexandra. "Meet Normani And Anitta's Under 30 Manager Brandon Silverstein". Forbes.com . Retrieved 2022-03-23.
  3. 1 2 3 Havens, Lyndsey (2022-04-21). "Shenseea Signs Global Deal With Brandon Silverstein's S10 Publishing and Avex USA". Billboard.com . Retrieved 2022-05-03.
  4. BARRIONUEVO, ALEXEI. "Japanese Label Avex Looks to Conquer U.S. Market From New LA Hub". www.billboard.com/.
  5. 1 2 3 Havens, Lyndey (March 25, 2025). "Brandon Silverstein Named CEO Of Avex Music Group". Billboard.
  6. 1 2 Stassen, Murray (May 10, 2024). "Avex USA makes strategic investment in Brandon Silverstein's S10 Entertainment".
  7. "I deal with things head on; that's my job". Music Business Worldwide . 2022-02-02. Retrieved 2022-02-28.
  8. 1 2 Kent, Chloe. "6 MORE inspirational stories of college entrepreneurs". USA TODAY . Retrieved 2022-03-01.
  9. "JAY-Z's Roc Nation Partners With Brandon Silverstein's S10 Entertainment". Billboard .
  10. Angermiller, Shirley Halperin, Michele Amabile; Halperin, Shirley; Angermiller, Michele Amabile (2022-05-11). "Brandon Silverstein's S10 Films Partners With Simon Fuller". Variety. Retrieved 2023-04-18.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. 1 2 Dilts Marshall, Elizabeth (May 9, 2024). "Japanese Music Giant Avex's U.S. Division Backs Brandon Silverstein's S10". Billboard .
  12. Stassen, Murray (May 10, 2024). "Avex USA makes strategic investment in Brandon Silverstein's S10 Entertainment".
  13. 1 2 Amter, Charlie (October 20, 2021). "Hitmaker of the Month: Justin Bieber Collaborator Harv Has Enough Juice to Go Around After 'Peaches' Powers 2021". variety.com.
  14. Millman, Ethan (2021-08-31). "Ryan Tedder is Music's Most Under-the-Radar Mogul". Rolling Stone. Retrieved 2022-03-03.
  15. 1 2 3 "Japanese Music Giant Avex's U.S. Division Backs Brandon Silverstein's S10". Billboard .
  16. "S10 Publishing and Japanese music company Avex extend joint publishing partnership". Music Business Worldwide . 2022-01-19. Retrieved 2022-03-03.
  17. "BRANDON SILVERSTEIN PUB SECURES A GENT! AGREEMENT". September 27, 2023.
  18. Havens, Lindsay (September 22, 2023). "Doja Cat Producer GENT! Signs Co-Publishing Deal With Brandon Silverstein & AVEX USA". billboard.com.
  19. Havens, Lyndsey (5 June 2025). "Partnering With S10, Japanese Entertainment Giant Avex Is Ready For a Global Takeover". Billboard.
  20. "Brandon Silverstein". Forbes. Retrieved 2022-03-23.
  21. Willman, Chris (2021-11-10). "Hollywood's New Leaders of 2021". Variety. Retrieved 2022-03-23.
  22. "'I deal with things head on; that's my job.'". Music Business Worldwide. 2022-02-02. Retrieved 2023-04-18.
  23. Billboard Staff (2021-08-26). "40 Under 40: Billboard Reveals 2021 List of Trailblazing Young Music Executives". Billboard. Retrieved 2022-03-23.
  24. Rys, Dan (2021-07-30). "Executive of the Week: S10 Entertainment Founder/CEO Brandon Silverstein". Billboard. Retrieved 2022-03-03.
  25. Billboard Staff (2022-09-14). "Billboard's 2022 Latin Power Players Revealed". Billboard. Retrieved 2023-04-18.
  26. 1 2 Stutz, Colin (2023-02-02). "Billboard's First Power Players' Choice Award Goes To Brandon Silverstein". Billboard. Retrieved 2023-04-18.
  27. Duffy, Thom (May 19, 2025). "Billboard's 2025 Global Power Players Revealed". Billboard.com.