Brave Bison

Last updated
Brave Bison
Brave Bison Logo.png
Type of business Public
Type of site
Social Media Marketing, Media Brands, YouTube Channel Management, Influencer Marketing
Traded as LSE:  BBSN
Founded2011 (2011)
HeadquartersLondon, United Kingdom
Area servedWorldwide
Founder(s) Charlie Muirhead
Key peopleOli Green (Chairman) Theo Green (Chief Growth Officer)
Industry Social media
Revenue Increase2.svg£22 million (2021) [1] Increase2.svg£32 million (2021)
Employees280
URL bravebison.com
Current statusActive

Brave Bison is a digital advertising and technology services company. The company provides a range of digital advertising and technology services to brand advertisers, and operates a digital media network of over 650 channels and 158 million followers. The company is headquartered in London with hubs in Manchester, New York, Singapore, Bulgaria, Egypt and South Africa.

Contents

History

The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”. [2] The initial focus of the business was on the fashion industry, Rightster's first customer being the British Fashion Council (BFC). [3]

IPO

In November 2013, Rightster raised £22.4 million ($36 million) via an IPO on London's Alternative Investment Market (AIM), making it the first YouTube MCN to go public. Rightster said it intended to use money raised via the IPO to fund platform upgrades and acquisitions. [4] [5] [6]

In May 2016, it was announced that the company was relaunching under the name Brave Bison. [7]

In June 2019, UK entrepreneurs Oli & Theo Green acquired a 27% shareholding in Brave Bison through their digital media and technology group, Tangent. Oli Green joined the board of Brave Bison in December 2019 and in January 2020 it was announced that Oli would take over from Sir Robin Miller as Chairman. Theo Green joined as chief growth officer soon afterwards. [8]

Acquisitions

VML

In October 2012, Rightster acquired approximately 25 percent of the share capital of VML. VML operates under the brandname ‘Viral Spiral' and connects third party brands, agencies, production companies and publishers with the owners of viral content. Rightster entered into an agreement with VML such that it is the exclusive global syndication distribution and monetisation partner for all VML content being uploaded to third party publishers platforms, including YouTube. [9]

Preview Networks

In February 2013, Rightster acquired Preview Networks, a European distributor of film trailers and branded content. [10] [11] [12] [13] [14]

"The deal extends Rightster's YouTube services across Europe and makes Rightster the leading distributor of movie trailers in this region. Preview Networks brings over 300 content rights holders and 2500 publishers to Rightster's global community and broadens Rightster's geographic presence in key European markets including France, Germany, Italy, Spain and the Nordics."

Sport Syndicator

In September 2013, Rightster acquired Sport Syndicator, a UK display advertising sales agency,: [15] [16]

The Hook

In April 2020, Brave Bison acquired The Hook Group, a social marketing and publishing company, for £0.15m. The company was acquired out of administration. [17]

Greenlight

In August 2021, Brave Bison acquired digital advertising and technology company Greenlight for just over $9 million. With more than 120 employees in the UK and across Eastern Europe, Greenlight works with blue-chip brands and omni-channel retailers on digital advertising and eCommerce technology systems. Greenlight clients include Dixons Carphone, Muller, GAP, Furniture Village and New Balance.

Social Chain

In February 2023, it was confirmed that Brave Bison purchased Social Chain founded by Steven Bartlett for a total sum of £7.7 million, but this could increase if Social Chain meets certain earnings targets. [18]

Clients

Brave Bison has worked with clients including: [19] [20]

Television appearances

See also

Related Research Articles

<span class="mw-page-title-main">TiVo Corporation</span> American technology company (1983–2020)

TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company headquartered in San Jose, California. Now operating as Xperi, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. The company also provides analytics and recommendation platforms for the video industry.

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

Nielsen Holdings plc is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.

<span class="mw-page-title-main">CSR plc</span> 1998–2015 British fabless semiconductor company

CSR plc was a multinational fabless semiconductor company headquartered in Cambridge, United Kingdom. Its main products were connectivity, audio, imaging and location chips. CSR was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index until it was acquired by Qualcomm in August 2015. Under Qualcomm's ownership, the company was renamed Qualcomm Technologies International, Ltd.

RhythmOne plc, a subsidiary of Nexxen, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel.

<span class="mw-page-title-main">History (European TV channel)</span> European television channel

History is a European documentary television channel which broadcasts programs related to historical events and persons. There are also reality television, ufology and paranormal programs.

Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.

<span class="mw-page-title-main">Fox Networks Group</span> Television networks division of 21st Century Fox (1993–2024)

Fox Networks Group (FNG), formerly known as Fox International Channels (FIC) in the United States, was the television networks division of News Corporation and later 21st Century Fox that operated from 1993 to 2024. It oversaw the production, broadcasting and distribution of the Fox, Fox Sports, National Geographic and BabyTV brands in the United States and over 1.725 billion households globally. The division also operated video on demand services Fox Play and Fox Plus.

<span class="mw-page-title-main">Quantcast</span> American technology company

Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.

<span class="mw-page-title-main">Leaf Group</span> American online brand company

Leaf Group, formerly Demand Media Inc., is an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.

Stingray Group Inc. is a Canadian music, media and technology company based in Montreal, Quebec, with offices in Toronto, Ontario, as well as in the United States, Mexico, the United Kingdom, the Netherlands, Germany and Australia.

Perion Network Ltd. is a global technology company that provides digital advertising products and services. It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev.

Cellcast Group is a broadcasting company based in the United Kingdom. They operate channels on the Sky UK, Virgin Media, YouTube, Freesat and Freeview TV platforms in the UK and internationally via paid programming which consist of participatory television programming such as phone-ins, teleshopping and quiz channels. They are also a provider of software development services for the media industry such as second screen application development, production of digital on screen graphics, mobile gaming development, direct carrier billing and internet marketing.

Charlie Muirhead is a British Australian serial tech entrepreneur, investor and public speaker who has co-founded 8 companies spanning music, telecoms software, outsourcing, video streaming and social media, angel investment, artificial intelligence and business events.

<span class="mw-page-title-main">Magnite Inc</span> American advertising technology firm

Magnite Inc. is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020.

InternetQ is a technology company that develops and markets mobile related services through software platforms. Its main services include a social music streaming service, Akazoo, which sells digital content through mobile payment and a performance-based advertising platform for mobile apps, Minimob.

Outbrain is a web recommendation platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City.

TubeMogul is an enterprise software company for brand advertising.

<span class="mw-page-title-main">Tabitha Goldstaub</span> British tech entrepreneur

Tabitha Goldstaub is a British tech entrepreneur who specialises in communicating the impact of artificial intelligence. She was the co-founder of CogX, a festival and online platform. She was the Chair of the UK government's AI Council, a member of the DCMS Digitial Economy Council and served on the TechUK board. A serial entrepreneur, she was the co-founder of video distribution company Rightster. Tabitha is the author of How To Talk To Robots - A Girls' Guide to a World Dominated by AI. She's also an advisor to Tortoise Media, Raspberry Pi, CarbonRe, Monumo, Cambridge Innovation Capital and The Alan Turing Institute.

Viaplay Group AB, formerly known as Nordic Entertainment Group AB, is a Swedish media and entertainment company headquartered in Stockholm.

References

  1. ↑ "Brave bison group plc" (pdf). Brave Bison. 4 February 2014. Retrieved 19 May 2016.
  2. ↑ "Rightster Group plc First Day of Dealings". corp.rightster.com. Archived from the original on 9 February 2014. Retrieved 23 February 2014.
  3. ↑ Platt, Ryan (12 November 2013). "Online video marketing platform Rightster raises £20m in AIM IPO". startups. Retrieved 23 February 2014.
  4. ↑ "Rightster Group plc First Day of Dealings". Rightster. 12 November 2013. Retrieved 23 February 2014.
  5. ↑ McGrath, Steve (12 November 2013). "Rightster Shares Rise After AIM IPO, Just Retirement Prices Its IPO". London South East. Alliance News. Retrieved 23 February 2014.
  6. ↑ Plesser, Andy (21 November 2013). "Rightster CEO: Post-IPO, Acquisition Talks Already Under Way". The Huffington Post. Retrieved 23 February 2014.
  7. ↑ Briel, Robert (10 May 2016). "Rightster becomes Brave Bison". Broadband TV News. Retrieved 19 May 2016.
  8. ↑ "Tangent invests in social video group Brave Bison". The Drum. Retrieved 2021-02-27.
  9. ↑ "Rightster Admission Document" (PDF). Rightster. 11 November 2013. Archived from the original (PDF) on 30 March 2015. Retrieved 23 February 2014.
  10. ↑ Lomas, Natasha (11 February 2013). "Video Distribution Startup Rightster Buys Content Marketing Platform Preview Networks To Push Its YouTube Services Across Europe". TechCrunch . Retrieved 14 June 2013.
  11. ↑ Edgecliffe-Johnson, Andrew. "Rightster in deal for Preview Networks" . Financial Times. Retrieved 14 June 2013.
  12. ↑ Briel, Robert (11 February 2013). "Rightster acquires Preview Networks". Broadband TV News. Retrieved 14 June 2013.
  13. ↑ "Rightster Acquires Preview Networks to Accelerate Pan-European Expansion of YouTube Services across France, Germany, Italy, Spain and the Nordics" (Press release). Rightster. 11 February 2013. Retrieved 14 June 2013– via Business Wire.
  14. ↑ "Rightster Acquires Preview Networks to Accelerate Pan-European Expansion of YouTube Services across France, Germany, Italy, Spain and the Nordics" (Press release). Rightster. 11 February 2013. Retrieved 23 February 2014.
  15. ↑ "Rightster Buys Business and Assets of Sportsyndicator" (Press release). Rightster. 16 September 2013. Retrieved 23 February 2014.
  16. ↑ Nias, Simon. "Rightster acquires Mediasyndicator sports portfolio". Campaign. Retrieved 23 February 2014.
  17. ↑ "The Hook enters administration, Brave Bison acquires IP and channels". The Drum. Retrieved 2021-02-27.
  18. ↑ "Steven Bartlett-founded Social Chain agrees £7.7m sale to rival". 3 February 2023.
  19. ↑ "Home | Brave Bison". bravebison.com. Retrieved 2023-02-21.
  20. ↑ "News". The Drum. Retrieved 2023-02-21.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.