The Orchard Enterprises NY, Inc., doing business as The Orchard, is an American music and entertainment company, specializing in media distribution. It is a subsidiary of Sony Music Entertainment, based in New York City. In 2019, the company sold off its film and television division, which was renamed 1091 Media.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Discovery Digital Networks was a San Francisco based multi-channel Internet television and digital cable network that created, produced and distributed streaming television shows on niche topics. It was sold by Discovery Communications into Group Nine Media in December 2016 and, as such, no longer exists.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Leaf Group, formerly Demand Media Inc., is an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
Stingray Group Inc. is a Canadian music, media and technology company based in Montreal, Quebec, with offices in Toronto, Ontario, as well as in the United States, Mexico, the United Kingdom, the Netherlands, Germany and Australia.
Perion Network Ltd. is a global technology company that provides digital advertising products and services. It is headquartered in Tel Aviv, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kyiv.
Charlie Muirhead is a Scottish Australian serial tech entrepreneur, investor and public speaker who has co-founded 8 companies spanning music, telecoms software, outsourcing, video streaming and social media, angel investment, artificial intelligence and business events.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Outbrain is a web recommendation platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel.
Cineverse Corp. is an American entertainment company headquartered in Los Angeles, California. Cineverse’s businesses encompass digital cinema, streaming channels, content marketing, and distribution.
TubeMogul is an enterprise software company for brand advertising.
Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Tabitha Goldstaub is a British tech entrepreneur who specialises in communicating the impact of artificial intelligence. She was the co-founder of CogX, a festival and online platform. She was the Chair of the UK government's AI Council, a member of the DCMS Digitial Economy Council and served on the TechUK board. A serial entrepreneur, she was the co-founder of video distribution company Rightster. Tabitha is the author of How To Talk To Robots - A Girls' Guide to a World Dominated by AI. She's also an advisor to Tortoise Media, Raspberry Pi, CarbonRe, Monumo, Cambridge Innovation Capital and The Alan Turing Institute.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media influencers to earn an income. Individuals and businesses can earn advertising revenue through advertising networks such as Google AdSense, YouTube monetization, or Outbrain.
