Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems. The company, founded in 2009 by Raj De Datta and Ashutosh Garg, is headquartered in Mountain View, California.
Customer Communications Management (CCM) is a software that companies uses to communicate with the customers. Originally, customer communications referred to printed documents, archived digital documents, and email. Organizations' digital transformation of customer communications expanded communication distribution including SMS, in-app notifications, responsive design mobile experiences and messages over common social media platforms.
Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
MarketFirst is a business software product for use in marketing, offered by Avolin.
Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
SendGrid is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the Techstars accelerator program. As of 2017, SendGrid has raised over $81 million and has offices in Denver, Colorado; Boulder, Colorado; Irvine, California; Redwood City, California; and London.
Trumpia is an American SaaS text messaging and marketing automation company. It specializes in SMS marketing and multi-channel automated messaging. Trumpia’s services are designed for marketing, internal communications, customer service, and other use cases for organizations including Fortune 500’s.
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.
Akeneo is a technology company that develops product information management (PIM) and product data intelligence software to improve customer experience. The company was founded in 2013 by Frédéric de Gombert, Benoit Jacquemont, Nicolas Dupont and Yoav Kutner. Akeneo is headquartered in Nantes, France and has offices in the United States, United Kingdom, Germany, Spain, Italy, Israel and Australia with more than 400 employees. It has worked with customers including Shop.com, Fossil, Midland Scientific, Air Liquide, Rexel, Babolat, LVMH and Auchan.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies and collect information about consumer interactions and engagements to generate predictions about future behaviors. This kind of analysis involves understanding the data that is already present, the data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat and SMS.
Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. A majority of the approximately 143,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.
Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing. It is designed by the company Omnisend, established in 2014 under the name Soundest. Omnisend is headquartered in London, United Kingdom.
